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Product Launch Channel Strategy
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This is a Hustle Badger template. Get more practical how-to guides, templates and case studies HERE.
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How to use this sheet: make a copy for your private use & edit there - so that others can continue to use this master
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Read the full guide to creating and using this product launch task list here
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PhaseAudienceChannelMessageOwnerRelease date
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TestingHostEmailBoost your incomeAliceJune 1, 2023
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TestingHostIn-app bannerBoost your incomeAliceJune 12, 2023
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TestingHostSocial mediaRefer a friendAliceJune 12, 2023
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TestingGuestEmailA more affordable way to travelBobJune 12, 2023
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TestingGuestIn-app bannerA more affordable way to travelBobJune 12, 2023
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TestingGuestSocial mediaLive like a localBobJune 12, 2023
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Beta LaunchHostEmailBoost your incomeAliceJune 12, 2023
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Beta LaunchHostIn-app bannerRefer a friendAliceJune 12, 2023
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Beta LaunchGuestEmailA more affordable way to travelBobJune 12, 2023
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Beta LaunchGuestIn-app bannerLive like a localBobJune 12, 2023
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Beta LaunchInternalInternal newsletterIntroducing Airbnb Rooms: What / Why / Timeline / FAQsCharlieJune 12, 2023
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Roll OutHostEmailBoost your incomeAliceJune 12, 2023
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Roll OutHostIn-app bannerRefer a friendAliceJune 12, 2023
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Roll OutGuestEmailA more affordable way to travelBobJune 12, 2023
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Roll OutGuestIn-app bannerA more affordable way to travelBobJune 12, 2023
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Roll OutGuestPRLive like a localBobJune 12, 2023
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AdoptionHostEmailBoost your incomeAliceJune 12, 2023
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AdoptionHostIn-app notificationRefer a friendAliceJune 12, 2023
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AdoptionGuestEmailA more affordable way to travelBobJune 12, 2023
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AdoptionGuestIn-app notificationLive like a localBobJune 12, 2023
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