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2 | Category | Care2 Audience Name | Name in LiveRamp | Estimated Size | Description |
3 | Political | Marijuana Legalization Supporter | Care2 > Political > Issues and Causes > Cannabis Reform > Marijuana Legalization Supporter | 200,000 | People who are in favor of marijuana legalization and policies related to cannabis reform. People in this audience have signed petitions in support of marijuana legalization and reform. The audience is based on first-party data. |
4 | Political | Children's Health Supporters | Care2 > Political > Issues and Causes > Children's Rights > Children's Health Supporters | 1,200,000 | People who support policies that promote children's health and well-being. The audience includes people who have signed petitions in support of children's rights, such as anti-poverty efforts, access to clean water, and mental health support. The audience is based on first-party data. |
5 | Political | Climate Change Believers | Care2 > Political > Issues and Causes > Climate Change > Climate Change Believers | 3,555,000 | People who know that climate change is real and support policies to address the impacts of climate change. People in this audience have signed petitions in support of policies to address climate change. This audience is based on first-party data. |
6 | Political | Education Supporters | Care2 > Political > Issues and Causes > Education > Education Supporters | 927,000 | People who support policies that promote access to education, education reform, early childhood education, and higher education. This audience includes people who have signed petitions in support of a wide range of education issues. The audience is based on first-party data. |
7 | Political | Environmental Activist | Care2 > Political> Issues and Causes > Environment > Environmental Activist | 5,754,000 | People who support taking progressive action on environmental issues the world faces: climate change, wildlife extinction, pollution, and abuse of natural resources. This audience is based on people who have signed petitions related to these issues. It is based on first-party data. |
8 | Political | Pro Police Reform | Care2 > Political > Issues and Causes > Police Brutality > Pro Police Reform | 1,321,000 | People who support police reform measures to prevent police brutality. People in this audience have signed petitions related to the issue. The audience is based on first party data. |
9 | Political | Anti-Poverty Activist | Care2 > Political > Issues and Causes > Economic Justice > Anti-Poverty Activist | 3,360,000 | People who support anti-poverty and economic justice policies. People in this audience have signed petitions related to corporate accountability, racial justice reforms, and efforts to alleviate poverty. The audience is based on first-party data. |
10 | Political | Progressive Activist | Care2 > Political > Issues and Causes > Democratic Causes > Progressive Activist | 16,429,000 | People who support progressive causes. Supporters are based on people who have signed petitions for gender equality, reproductive rights, LGBTQ+ rights, action on climate change, and human rights among other issues. The audience is based on first-party data. |
11 | Political | Public Health Supporters | Care2 > Political > Issues and Causes > Health Policy > Public Health Supporters | 2,845,000 | People who support public health programs. People in this audience have signed petitions in support of COVID 19 response programs, children's health, and general health issues. The audience is based on first-party data. |
12 | Political | Pro Abortion Rights | Care2 > Political > Issues and Causes > Reproductive Health Policy > Pro Abortion Rights | 800,000 | People who support policies to protect access to abortion and reproductive healthcare. People in this audience have signed petitions related to the issues. The audience is based on first-party data. |
13 | Likely Donor | Likely Donor Environmental Causes | Care2 > Interest > Issues > Climate > Likely Donor Environmental Causes | 5,754,000 | People who support taking progressive action on environmental issues and are Likely donors to environmental causes. People in the audience have signed petitions related to these issues, including climate change and wildlife. The audience is based on first-party data. |
14 | Donor | Likely Animal Rights Donor | Care2 > Interest > Animal Causes > Likely Animal Rights Donor | 7,800,000 | People who are Likely donors to support causes related to animal rights. People in this audience have signed petitions in support of animal rights. The audience is based on first-party data. |
15 | Donor | Likely Animal Welfare Donor | Care2 > Interest > Animal Causes > Likely Animal Welfare Donor | 7,800,000 | People who are Likely to donate in support of animal welfare and have signed petitions in support of related causes. The audience is based on first-party data. |
16 | Donor | Likely Donor Anti-Trump Policies | Care2 > Interest > Political > Likely Donor Anti-Trump Policies | 1,383,000 | People who are opposed to former President Donald Trump's policies and are Likely to donate in opposition to them. It includes people who have an interest in politics and who oppose Trump based on petitions they have signed. The audience is based on first-party data. |
17 | Donor | Likely Donor Climate Change Supporters | Care2 > Interest > Issues and Causes > Likely Donor Climate Change Supporters | 3,555,000 | People who know that climate change is real and are Likely donors to organizations working to address the impacts of climate change. People in this audience have signed petitions in support of climate change action. This audience is based on first-party data. |
18 | Donor | Likely Donor Pro Corporate Accountability | Care2 > Interest > Economic Issues > Likely Donor Pro Corporate Accountability | 1,693,000 | People who are Likely to donate to organizations that push for corporate accountability. People in this audience have signed petitions in support of promoting corporate ethics, social responsibility, sustainable business practices, workplace rights, and fair trade. The audience is based on first-party data. |
19 | Donor | Likely Donor Education Cause | Care2 > Interest > Issues > Education > Likely Donor Education Cause | 1,000,000 | People who are Likely to donate in support of causes related to education. People in this audience have signed petitions related to access to education, education reform, early childhood education, and higher education. The audience is based on first-party data. |
20 | Donor | Likely Donor Endangered Species | Care2 > Interest > Issues > Animal Rights > Likely Donor Endangered Species | 3,745,000 | People who support policies to protect endangered species and are Likely to donate to support the causes. People in the audience have signed petitions related to protecting endangered species. The audience is based on first-party data. |
21 | Donor | Likely Donor Gender Equity | Care2 > Interest > Actions and Beliefs > Likely Donor Gender Equity | 2,800,000 | People who support and are Likely to donate to gender equality causes. People in this audience have signed petitions to support reproductive rights, LGBTQ rights, and international development programs supporting women. The audience is based on first-party data. |
22 | Donor | Likely Activist Donor | Care2 > Interest > Actions and Beliefs > Social Activism > Likely Activist Donor | 17,440,000 | People who actively support social activism and are Likely to donate to support related causes. People in the audience have signed petitions related to social activism. The audience is based on first-party data. |
23 | Donor | Likely Donor Pro Gun Policy Limits | Care2 > Interest > Safety > Likely Donor Pro Gun Policy Limits | 338,000 | People who are Likely to donate to support policies that encourage gun safety policies and violence prevention efforts. People in the audience have signed petitions related to the issue. The audience is based on first-party data. |
24 | Donor | Likely Donor Progressive Health Policy | Care2 > Interest > Beliefs > Health > Likely Donor Progressive Health Policy | 3,173,000 | People who are Likely to donate to causes that support progressive health policies. People in the audience have signed petitions related to public health, children's health, reproductive rights, and COVID-19. The audience is based on first-party data. |
25 | Donor | Likely Donor Human Rights | Care2 > Interest > Beliefs > Likely Donor Human Rights | 4,684,000 | People who support protecting human rights domestically and internationally and are Likely to donate to support the causes. People in the audience have signed petitions to related to children's rights, gender equality, refugees, and racial justice. The audience is based on first-party data. |
26 | Donor | Likely Donor International Aid | Care2 > Interest > Beliefs > International Development > Likely Donor International Aid | 629,000 | People who are Likely to donate to international development causes. People in the audience have signed petitions in support of refugees and international relief efforts. The audience is built on first-party data. |
27 | Donor | Likely Donor LGBTQ+ Rights | Care2 > Interest > Beliefs > Gender and Sexuality > Likely Donor LGBTQ+ Rights | 2,484,000 | People who are Likely to donate to support causes that promote LGBTQ+ equality. People in the audience have signed petitions in support of LGBTQ+ equality. The audience is based on first-party data. |
28 | Donor | Likely Donor Progressive Media | Care2 > Interest > Beliefs > Arts and Media > Likely Donor Progressive Media | 1,360,000 | People who support progressive influences on media, arts, and culture and are Likely to donate to related causes. People in this audience have signed petitions related to cable contracts, deep fakes, and writers and actors unions. The audience is based on first-party data. |
29 | Donor | Likely Donor Pro Police Reform | Care2 > Interest > Safety > Likely Donor Pro Police Reform | 1,321,000 | People who support police reform measures and are Likely to donate to related causes. People in the audience have signed petitions related to police reform and stopping police brutality. The audience is based on first-party data. |
30 | Donor | Anti-Poverty Likely Donor | Care2 > Interest > Beliefs > Economic Justice > Anti-Poverty Likely Donor | 3,422,000 | People who support and are Likely to donate to anti-poverty and economic justice causes. People in the audience have signed petitions related to corporate accountability, racial justice reforms, and efforts to alleviate poverty. The audience is based on first-party data. |
31 | Donor | Likely Donor Progressive Causes | Care2 > Interest > Beliefs > Likely Donor Progressive Causes | 3,400,000 | People who support progressive causes and are Likely to donate to them. People in the audience have signed petitions for gender equality, reproductive rights, LGBTQ+ rights, action on climate change, and human rights. The audience is based on first-party data. |
32 | Donor | Likely Donor Racial Justice | Care2 > Interest > Beliefs > Racial Equality > Likely Donor Racial Justice | 2,855,000 | People who support policies that promote racial equality and are Likely to donate to related causes. People in the audience have signed petitions in support of addressing racial justice. The audience is based on first-party data. |
33 | Donor | Likely Donor Refugee Support | Care2 > Interest > Beliefs > International Development > Likely Donor Refugee Support | 266,000 | People who support policies to support refugees globally and are Likely to donate to related causes. People in the audience have signed petitions related to refugees and international development. The audience is based on first-party data. |
34 | Donor | Likely Donor Pro Choice Policy | Care2 > Interests > Actions and Beliefs > Abortion Rights > Likely Donor Pro Choice Policy | 748,000 | People who support policies to protect access to abortion and reproductive healthcare and are Likely to donate to related causes. People in the audience have signed petitions related to reproductive rights. The audience is based on first-party data. |
35 | Donor | Likely Wildlife Donor | Care2 > Interest > Causes and Beliefs > Animal Rights > Likely Wildlife Donor | 3,744,000 | People who support policies to protect wildlife and are Likely to donate to related causes. People in this audience have signed petitions related to wildlife welfare and endangered species. The audience is based on first-party data. |
36 | Consumer | Potential CBD Shopper | Care2 > Interest > Consumer > CBD > Potential CBD Shopper | 185,000 | Socially conscious consumers who support CBD use. People in this audience have signed petitions related to CBD and are potential CBD consumers The audience is based on first-party data. |
37 | Consumer | Conscious Consumer | Care2 > Interest > Consumer > Progressive Beliefs > Conscious Consumer | 4,524,000 | Consumers who are Likely to be influenced by progressive causes when they make purchases. They have signed petitions in support of environmental concerns, corporate accountability, and children's rights. The audience is built on first-party data. |
38 | Consumer | Socially Responsible Shopper | Care2 > Interest > Consumer > Corporate Social Responsibility > Socially Responsible Shopper | 1,693,000 | People who support companies that follow corporate social responsibility business practices. People in the audience have signed petitions related to corporate social responsibility. The audience is based on first-party data. |
39 | Consumer | Likely Eco-Conscious Shopper | Care2 > Interest > Consumer > Environment > Likely Eco-Conscious Shopper | 5,754,000 | Consumers who support environmental causes and are Likely to support businesses that are environmentally friendly. People in the audience have signed petitions to support environmental issues. The audience is based on first-party data. |
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