Who Rules the Social Web?
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SiteMonthly unique users or monthly active users - worldwide% Female% Male % difftotal female users (million)total male users (million)more womenmore mentotal more women than menvs 2012 users vs 2009 usersMillion users per month 2012Million users per month 2009total users estimate 1total users estimate 2total users estimate 3v. women in 2012v women in 2009% Female 2012% Female 2009% Male 2012% Male 2009Millions of female users, 2013Millions of male users, 2013Millions of female users, 2012Millions of male users, 2012More women than men, 2012More Men than women, 2012Difference between 2009 & 2012 monthly users, millionsDifference between users 2009 and users 2012, %source: Google Ad Planner - March 2012source: 2014 datalink: 2014 datasource: 2014 datalink: 2014 datasource: 2013 datalink: 2013 data
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best estimate2,1722,14124020931
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Slideshare6044%56%-6%2733732%40%72%60Slidesharehttp://www.slideshare.net/about
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Vimeo14945%55%-5%67821532%39%71%149The Drumhttp://www.thedrum.com/news/2014/01/17/vimeo-invest-boosting-original-film-content-500000-marketing-fund-if-creators-can
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hi59.436%64%-14%36332.35%-85.00%6.86099.8--4264%-5364%435457460.03240.05762.9243.8760.95#REF!-88.67%Google Ad PlannerGoogle Display Network0
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Quora3.4638%62%-12%121----2.424.5-0-----0.0091960.015004--Taggedhttp://about.tagged.comDMR; Google Display Networkhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/https://www.google.com/adplanner/#siteSearch?uid=quora.com&geo=001&lp=falsehttp://www.quora.com/Quora-Usage-Data-and-Analysis/How-many-monthly-unique-visitors-and-registered-users-does-Quora-have
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Tagged12.538%62%-12%583-21.43%-57.69%1426111411-6562%-6362%666434360.04180.06829.244.764.48#REF!-46.15%Google Ad PlannerDMRhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/
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Soundcloud5039%61%-11%20311140-http://techcrunch.com/2013/10/29/soundcloud-instagram/http://en.wikipedia.org/wiki/SoundCloud
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LinkedIn20140%60%-10%8012140123.96%290.91%9655215187187-4560%-4960%465054500.861.2944.1651.847.68#REF!74.55%Google Ad PlannerThe Social Media Hathttp://www.thesocialmediahat.com/active-usersDMR; Quantcasthttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/https://www.quantcast.com/linkedin.com
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Reddit127.540%60%-10%5177261660.87%-4.6-81174174-2560%-26-74-0.3240.4861.1963.4042.21--Google Ad PlannerReddithttp://www.reddit.com/about/DMRhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/http://www.reddit.com/about/
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Mixcloud2.7541%59%-9%120262.32%-0.69-2.53--2759%-28-72-0.010250.014750.19320.49680.30--Google Ad PlannerGoogle Display Networkhttps://www.google.com/adplanner/#siteSearch?uid=mixcloud.com&geo=001&lp=false
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Google+449.543%57%-7%19325663298.89%-90-359540-3257%-33-64-1.54372.046329.757.627.90--Mashable - January, July 11.The NY Timeshttp://www.nytimes.com/2014/02/15/technology/the-plus-in-google-plus-its-mostly-for-google.html?_r=0DMRhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/http://en.wikipedia.org/wiki/Google+
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Blackplanet2.0544%56%-6%11011.11%-45.00%0.9921.13--7156%-6756%726828320.004840.006160.71280.27720.44#REF!-50.50%Google Ad PlannerGoogle Display Networkhttps://www.google.com/adplanner/#siteSearch?uid=blackplanet.com&geo=001&lp=falsehttp://www.omarwasow.com/about/
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Digg0.644%58%-7%000-88.24%-98.24%5.1340.6--3356%-3556%343666640.002640.003481.7343.3661.63#REF!-85.00%Google Ad PlannerGoogle Display Networkhttps://www.google.com/adplanner/#siteSearch?uid=digg.com&geo=001&lp=false
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YouTube100048%52%-2%4805204016.28%-860-10001000-4552%-4952%465054504.85.2395.6464.468.80--Google Ad PlannerYouTubehttp://www.youtube.com/yt/press/statistics.htmlDMRhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/
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Deviant Art17.549%51%-1%990136.36%-7.14%1128261.165-4051%-4951%415059500.12740.13264.516.491.98#REF!-60.71%Google Ad PlannerPC Maghttp://www.pcmag.com/article2/0,2817,2469892,00.aspDMRhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/
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Last.fm550%50%0%330.000497.01%-6.7-406.1--4550%-46-54-0.20.23.0823.6180.54--Google Ad PlannerDMR; Google Display Networkhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/https://www.google.com/adplanner/#siteSearch?uid=last.fm&geo=001&lp=false
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Meetme 5.1250%50%0%330.00028.95%-3.8-4.95.345.34-7750%-78-22-0.02450.02452.9640.8362.13--Google Ad PlannerGoogle Financehttps://www.google.com/finance?cid=663286DMRhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/http://biz.yahoo.com/e/130510/meet10-q.htmlhttp://biz.yahoo.com/e/130510/meet10-q.html
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StumbleUpon15.850%50%0%880.000233.33%-7.5-256.6--4550%-46-540.1250.1253.454.050.60--Google Ad PlannerDMRhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/http://www.kilpatricktownsend.com/~/media/Files/Publications/May%202013%20Brand%20Owners%20Guide.ashx
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Facebook129052%48%2%67161951.6036.08%100.00%970660132012601320-5748%-5648%585742436.8646.336562.6407.4155.20#REF!46.97%Google Ad PlannerDMRhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/
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Habbo553%47%3%320.30185.71%-1.4-40.075--5747%-58-42-0.02120.01880.8120.5880.22--Google Ad PlannerDMRhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/
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Instagram15053%47%3%80719.00150200200The Social Media Hathttp://www.thesocialmediahat.com/active-usershttp://mashable.com/2013/09/08/instagram-150-million-monthly-active-users/http://vator.tv/news/2013-02-26-instagram-reaches-100m-monthly-users
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Ning8.253%47%3%440.49-9.89%-70.71%9.1288.2--6147%-5847%625938410.043460.038545.6423.4582.18#REF!-67.50%Google Ad PlannerFind the Besthttp://social-networking.findthebest.com/l/110/Ning
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Twitter263.553%47%3%14012415.8147.06%127.27%170110250277255-6147%-5647%625738431.3251.175105.464.640.80#REF!54.55%Google Ad PlannerVentureBeathttp://venturebeat.com/2014/04/29/twitters-latest-quarter-shows-mobile-ads-can-work-big-time/The Social Media Hathttp://www.thesocialmediahat.com/active-usersDMR; Beevolve (end of 2012 gender stats)http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/http://www.beevolve.com/twitter-statistics/#a1
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LiveJournal1655%45%5%971.60-5.88%-17-16-4245%-43-57-0.0880.0727.319.692.38--Google Ad PlannerFind the Best; Wikipediahttp://social-networking.findthebest.com/q/95/358/How-many-people-use-LiveJournal-social-networking-sitehttp://en.wikipedia.org/wiki/LiveJournal
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Flickr6057%43%7%34268.4074.00%-27.50%501208751--4543%-5443%465554450.49590.374123274.00#REF!-58.33%Google Ad PlannerDMR; Find the Besthttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/http://social-networking.findthebest.com/l/83/Flickrhttp://www.economist.com/blogs/economist-explains/2013/05/economist-explains-what-tumblr-yahoo
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CafeMom960%40%10%541.80-29.03%-6.2-4.46.730-6540%-66-34-0.02640.01764.0922.1081.98--Google Ad PlannerCafeMomhttp://www.cafemom.com/about/release_080614.phpGoogle Display Networkhttps://www.google.com/adplanner/#siteSearch?uid=cafemom.com&geo=001&lp=false
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Vine2.360%40%10%110.4640-
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Foursquare3062%38%12%19117.20497.01%-6.7-40--4738%-48-52-0.2480.1523.2163.4840.27--Google Ad PlannerDMR; Google Display Networkhttp://digitallabblog.com/digital-lab-blog/foursquare-visits-the-digital-lab/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/http://social-networking.findthebest.com/l/85/Foursquare
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Gaia Online3.87562%38%12%210.93914.49%100.00%0.693.570.75-6138%-6038%626138390.04340.02660.42780.26220.17#REF!-80.29%Google Ad PlannerDMRhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/
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Meetup362%38%12%210.720.00%-3.8-3.8--4138%-42-58-0.023560.014441.5962.2040.61--Google Ad PlannerFind the Besthttp://social-networking.findthebest.com/l/118/Meetup-com
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Myspace34.362%38%12%21138.235.16%-82.84%3119032.636--6138%-6338%626438360.202120.1238819.2211.787.44#REF!-83.68%Google Ad PlannerDMR; Find the Besthttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/http://social-networking.findthebest.com/l/2/MySpacehttp://www.prnewswire.com/news-releases/myspace-shows-significant-post-launch-growth-with-50-percent-total-audience-increase-225948761.html
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Mumsnet4.0565%35%15%311.22453.57%-0.56-3.155-6735%-68-32-0.020150.010850.38080.17920.20--Google Ad PlannerMumsnethttp://www.mumsnet.com/media/mumsnet-maternity-wardsGoogle Display Networkhttps://www.google.com/adplanner/#siteSearch?uid=mumsnet.com&geo=001&lp=false
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Pinterest59.3566%34%16%392018.9939.14%-35-48.77040-7134%-72-28-0.321420.1655825.29.815.40--Google Ad PlannerNY Maghttp://nymag.com/daily/intelligencer/2014/05/pinterest-is-sneaking-up-on-twitter-and-facebook.htmlDMRhttp://arxiv.org/pdf/1307.4952.pdfhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/The-Social-Media-Report-2012.pdfhttp://www.kilpatricktownsend.com/~/media/Files/Publications/May%202013%20Brand%20Owners%20Guide.ashxhttp://mashable.com/2013/10/23/pinterest-3-8-billion/
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Snapchat8070%30%20%562432.0010060100The Wall Street Journalhttp://blogs.wsj.com/digits/2014/08/26/snapchat-said-to-have-more-than-100-million-monthly-active-users/http://techcrunch.com/2013/11/19/how-many-users-does-snapchat-have/http://www.huffingtonpost.com/2013/11/25/snapchat-users-primarily-women_n_4337573.html
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Tumblr18472%28%22%1325280.96-http://www.forbes.com/sites/stevenrosenbaum/2013/05/19/5-reasons-tumblr-yahoo-is-good-for-users/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/3/https://www.google.com/adplanner/#siteSearch?uid=tumblr.com&geo=001&lp=false
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