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Competitive audit
Competitive audit goal
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General informationUX
(rated: needs work, okay, good, or outstanding)
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First impressionsInteractionVisual designContentNotes
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Competitor type
(direct or indirect)		Location(s)
Product offering
Price
($ - $$$$)		Website
(URL)		Business size
(small, medium, large)		Target audience Unique value proposition Desktop website experienceApp or mobile website experienceFeaturesAccessibilityUser flow NavigationBrand identityToneDescriptiveness
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HeadmastersDirectUK WideHair Salon££https://www.headmasters.com/salons/clapham-high-streetLargeAll Agescombining premium hairdressing & amazing serviceGOOD
+ MAKE A BOOKING CTA button prominent and featured several times.
+ Salon information and some reviews available without clicking.
- No way to look at the hairdressers and their work before booking. Cleint has to guess.		GOOD
+ MAKE A BOOKING CTA button prominent and featured several times.
+ Salon information and some reviews available without clicking.
- No way to look at the hairdressers and their work before booking. Cleint has to guess.		GOOD
+ Clear Button Design
+ Directions and Opening Hours
+ Reviews and Offers
+ About the salon and team
- No examples of the stylists work 		NEEDS IMPROVEMENT
+ High contrast		NEEDS IMPROVEMENT
+ CTA button first thing you see
- Side booking screen too small and broken out options are confusing		OUTSTANDING
+ Simple menu structiure
+ Clear buttons
+ Simple layout means moving through the website is easy		OUTSTANDING
+ Mono-chrome branding through-out
+ Clean and easy to read
+ Square theme throughout.		Corporate and friendlyOUTSTANDING
+ Simple
+ Descriptive
+ To the point		Headmasters homepage is excellent - CTA Button and Layout
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RushDirectUK WideHair Salon££https://www.rush.co.uk/salons/balhamLarge18 - 30n/aGOOD
+ MAKE A BOOKING CTA button prominent and featured several times.
+ Salon information and some reviews available without clicking.
- No way to look at the hairdressers and their work before booking. Cleint has to guess.		SATISFACTORY
- MAKE A BOOKING CTA button quite lost
- Homescreen very crowded
- No way to look at the hairdressers and their work before booking. Cleint has to guess.		SATISFACTORY
+ CTA clear
+ Awards at the top of page
+ Location, hours and brands used
+ Instagram integration
- Stylists are not listed		SATISFACTORY
+ High contrast
+ Page headings		OUTSTANDING
+ First option CTA
+ Booking form is clear and easy to use		GOOD
+ Simple menu structiure
+ Clear buttons		GOOD
+ Similar fonts used as per logo
+ Navy and white colour scheme throughout		Coporate but very approachable. Content feels written by a larger team, but still accessible.GOOD
+ Simple
+ Descriptive
- Not as concise as Headmasters		Awards and brands we use on homepage add value
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Palmer and FisherDirectLondon
Hair Salon£££https://www.palmerfisherlondon.com/Small18 - 35we've made it our mission to bring the highest quality service in a luxurious environment at affordable pricesNEEDS IMPROVEMENT
+ Simple and clean layout
- No CTA button
- No salon information on homepage		NEEDS IMPROVEMENT
+ Simple and clean layout
- No CTA button
- No salon information on homepage		NEEDS IMPROVEMENT
+ Gallery
+ Meet the team
- No CTA
- Confusing instagram integration
- No salon info on homepage 		NEEDS IMPROVEMENT
- Difficult to read text		NEEDS IMPROVEMENT
+ Simple book screen
- Book screen is a side pop-out - not obvious		SATISFACTORY
+ Good, familiar menu bar
- Very little CTA buttons		NEEDS IMPROVEMENT
- Poor font choices - low readability and fonts do not compliment.
- Website doesn't feel like a hair salon
- Basic		Proffesional but informal which suits a smaller businessNEEDS IMPROVEMENT
- Too much focus on the business and owners, not enough on the customer journey		Meet the team has a currently hiring link. Reviews
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Edward JamesDirectLondonHair Salon££££https://www.edwardjameslondon.comSmall25 - 45Bringing luxury to the high streetGOOD
+ Beautiful home screen
+ Lots of salon information
- Unclear CTA
- No CTA next to team members		GOOD
+ Beautiful home screen
+ Lots of salon information
- Unclear CTA
- No CTA next to team members		GOOD
+ CTA and Shop Button Front and Centre
+ Easy to see the team, services and shop
+ Uncluttered		SATISFACTORY
+ High contrast
+ Page headings		OUTSTANDING
+ First option CTA
+ Booking form is clear and easy to use		NEEDS IMPROVEMENT
- Unclear navigation
- Only one book CTA button		OUTSTANDING
+ Brand is luxury and the website feels expensive
+ Simple theme suits the brand		Proffesional and aspirational. "Luxury" / "award-winning" / "first class"OUTSTANDING
+ Excellent balance of information		Meet the team and our story - combine
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Gro HairstylistsDirectLondonHair Salon£££https://www.grolondon.co.uk/Small25 - 45Hair Diversity SpecialistsSATISFACTORY
+ Clean Layout
- Layout is not concise
- CTA buttons are not concise
-Too many menu options		SATISFACTORY
+ Clean Layout
- Layout is not concise
- CTA buttons are not concise
-Too many menu options		OUTSTANDING
+ Feaure packed site
+ Gallery / insta link / meet the team and view there work
+ Salon information on front page		NEEDS IMPROVEMENT
+ High contrast		GOOD
+ First option CTA
- Meet the team be integrated into the user journey?		OUTSTANDING
+ Clear Navigation bar
+ Clear page headings		NEEDS IMPROVEMENT
- Website does not tell me about the brand, apart from the colour way		Friendly, small business feel to content writingGOOD
+ Simple
+ Descriptive
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