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Aligned to StandardsUnitArtifact locationArtifactStandardArtifact Description
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Aligned to standards 1: Introduction to AdvertisingActivity 1Visual Merchandising Display and Report13.4.11 C. Develop a business plan for an
entrepreneurial concept of
personal interest and identify
available resources, such as, but
not limited to:
 Community Based
Organizations (that is
chambers of commerce,
trade/technical
associations, Industrial
Resource Centers)
 Financial institutions
 School-based career centers
 Small Business
Administration services
(that is SCORE, Small
Business Development
Centers, Entrepreneurial
Development Centers)
 Venture capital		Students will be creating a drawing of a visual merchandising display and will also include a detailed report. This display will be based upon various merchandising techniques which relate to business plans and general marketing and business concepts.
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4: Finances in the Advertising, Marketing and Promotions IndustryActivity 1Price Policy Comparison and Research Report13.4.11 C. Develop a business plan for an
entrepreneurial concept of
personal interest and identify
available resources, such as, but
not limited to:
 Community Based
Organizations (that is
chambers of commerce,
trade/technical
associations, Industrial
Resource Centers)
 Financial institutions
 School-based career centers
 Small Business
Administration services
(that is SCORE, Small
Business Development
Centers, Entrepreneurial
Development Centers)
 Venture capital		Employing critical thinking skills, students analyze different pricing policies which would be a part of the creation of a business plan. They will also develop a report on pricing differences and policies obtained through research.
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Activity 2Credit Card Policy13.4.11 C. Develop a business plan for an
entrepreneurial concept of
personal interest and identify
available resources, such as, but
not limited to:
 Community Based
Organizations (that is
chambers of commerce,
trade/technical
associations, Industrial
Resource Centers)
 Financial institutions
 School-based career centers
 Small Business
Administration services
(that is SCORE, Small
Business Development
Centers, Entrepreneurial
Development Centers)
 Venture capital		As part of business plan development, students create a detailed credit card policy for a business, using prescribed legal components.
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5: Working in the Marketing, Advertising and Promotions IndustryActivity 1Social Media Campaign with a video diary reflection13.4.11 C. Develop a business plan for an
entrepreneurial concept of
personal interest and identify
available resources, such as, but
not limited to:
 Community Based
Organizations (that is
chambers of commerce,
trade/technical
associations, Industrial
Resource Centers)
 Financial institutions
 School-based career centers
 Small Business
Administration services
(that is SCORE, Small
Business Development
Centers, Entrepreneurial
Development Centers)
 Venture capital 13.2.11 E. Demonstrate, in the career
acquisition process, the
application of essential
workplace skills/knowledge,
such as, but not limited to:
 Commitment
 Communication
 Dependability
 Health/safety
 Laws and regulations (that
is Americans with
Disabilities Act, Child
Labor Law, Fair Labor
Standards Act, OSHA,
Material Safety Data
Sheets)
 Personal initiative
 Self-advocacy
 Scheduling/time
management
 Team building
 Technical literacy
 Technology		Students work in groups to develop a social media campaign and must also complete a videotaped reflection piece after the project. Special attention is given to the demonstration of a range of interpersonal skills, along with this important marketing piece in the form of a social media campaign.
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7: Principles of SellingActivity 1Sales Interactions Evaluation13.1.11 B. Analyze career options based on personal interests, abilities,
aptitudes, achievements and goals. C. Analyze how the changing roles
of individuals in the workplace
relate to new opportunities within
career choices. 		Real-life sales interactions between a salesperson and a customer are observed by the student and an evaluation of the marketing techniques used is created. Particular attention is paid to the effectiveness of the strategies and the interpersonal abilities of the salesperson. Students look towards their own abilities and aptitudes to determine which sales strategies would work best for themselves.
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8: Culminating Project: Developing a Promotional PlanActivity 1Buying Plan with reflection13.4.11 C. Develop a business plan for an
entrepreneurial concept of
personal interest and identify
available resources, such as, but
not limited to:
 Community Based
Organizations (that is
chambers of commerce,
trade/technical
associations, Industrial
Resource Centers)
 Financial institutions
 School-based career centers
 Small Business
Administration services
(that is SCORE, Small
Business Development
Centers, Entrepreneurial
Development Centers)
 Venture capital		In further developing their business plan skills, students will now perform research to create a detailed buying plan in relation to a business idea. Students will also submit a piece of writing in which they reflect upon the experience.
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Activity 2Sample Purchase Order13.4.11 C. Develop a business plan for an
entrepreneurial concept of
personal interest and identify
available resources, such as, but
not limited to:
 Community Based
Organizations (that is
chambers of commerce,
trade/technical
associations, Industrial
Resource Centers)
 Financial institutions
 School-based career centers
 Small Business
Administration services
(that is SCORE, Small
Business Development
Centers, Entrepreneurial
Development Centers)
 Venture capital		Students create a sample purchase order in their ongoing quest for solid business plans. In gaining an understanding of the various aspects of business and entrepreneurship, students will be well prepared for future endeavours.
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OTHER ARTIFACTS IN THE COURSE1: Introduction to AdvertisingLabCritical Thinking written responseTrends in advertising are explored, such as social media.
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2: Advertising in the 21st CenturyLabCritical Thinking written responseStudents respond to a series of thought-provoking questions pertaining to target markets.
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3: Careers in Advertising, Promotions and MarketingLabCritical Thinking written responseEthics in advertising is the overarching theme of a series of student responses.
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4: Finances in the Advertising, Marketing and Promotions IndustryLabCritical Thinking written responseWays to grow modern businesses are discussed by students.
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5: Working in the Marketing, Advertising and Promotions IndustryLabCritical Thinking written responseAfter watching a video about Guy Kawasaki's life, students respond to a series of critical thinking questions related to the presented information.
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6: Behind the Scenes: Necessary Skills for a Career in MarketingLabCritical Thinking written responseHow to spread ideas and how Newton's Law applies to marketing are some of the topics in this series of critical thinking responses.
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7: Principles of SellingLabCritical Thinking written responseStudents discuss, in written responses, how to assess the needs and wants of consumers.
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8: Culminating Project: Developing a Promotional PlanLabCritical Thinking written responseStudents watch a video with a featured speaker who talks about the spirit of innovation. They then respond to a series of critical thinking questions on the presented topics.
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