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Feature NameDescriptionResearch supporting it
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Account CreationThis feature will allow users to creat an account to ease their shopping process. This will enable them to save items for a future date and save their personal information such as the shipping address and payment methods so they do not have to enter it after each purchase. Competitor Analysis
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P1: Must-HaveProduct ImagesMultiple images will be displayed for each product. Rather than only showing the jewelry itself, the item will be shown on different models with different outfits and under different lighting conditions so that customers can more easily get a sense of how it looks without seeing it in person. User Interviews, Competitor Analysis
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Product Description Along with the product photos, there will be clear descriptions next to each photo that informs users of the different lengths and sizes that are shown in the picture. This way, customers will be able to see how each size and length looks like on the models. Furthermore, the model's height and weight will also be shown as a reference for users. This allows them to shop more confidentally wihtout trying on the pieces in person. Additional information such as the material and where it was sourced will be provided as well. User Interviews, Competitor Analysis
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About Me PageThis page will include the business's backstory and its mission statement. The goal of this is to tell the story of how and why the owner started the business and any message that the owner wishes to convey to the customers. This will be an opportunity fofr the owner to explain how their business may stand out against other competitos. This will allow users to feel a sense of connection with the business as they are able to read about the owner's journey and the message the owner wants to convey.Competitor Analysis
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Seach BarAn advanced search bar will allow customers to easily and quickly look up specific items if they already know what they are looking for. This will save them time so they do not have to manually scroll to find what they are searching for, and in turn make it a more enjoyable experience. User Interviews, Competitor Analysis
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Category Filtering Similar to the search bar, a well designed category filtering capabilites will allow users to narrow down their search so that they again do not have to scroll through unneccessary prodcuts that they are not interested in. User Interviews, Competitor Analysis
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Customer Service/FAQ PageThis page will include information such as shipping/return policy, account information, contact page, and other common questions that have already been answered. User Interviews, Competitor Analysis
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Customer ReviewsCustomer reviews will be shown alongside each specific product. The reviews must be verified by the business to prevent random fake accounts from leaving reviews. This will allow the business to establish trust with the customers and ensure them they will not receive anything less than what is promised. User Interviews
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P2: Nice to haveNotified When Items RestockThis feature will allow users to provide their contact information so that they can be notified when an item they want is restocked. Competitor Analysis
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P3: Surprising and delightfulSending Gifts Customers will be able to mail gifts to others. They will be able to send personalized notes to include with the gift. Perfect for the holidays or special occasions. This is perfect for individuals who may live far from one another or prefer having someone else wrap the gift up. Competitor Analysis
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P4: Can come laterCurrency LocalizationThis will improve the user experience by allowing customers to look at prices in their own currencies. This will remove any conversion if customers are not familiar with a certain currency. This also allows the business to expand their customer base globally as users are less likely to abandon their cart if they are familiar with the currency. Secondary Research
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