This is a pre-filled marketing budgeting tool for albums, EPs, and singles based on 2017 US music consumption data.
Simply fill out the yellow cells for the appropriate genre of R&B/Hip-Hop, Pop, Rock, or Electronic/Dance and the budget will populate with a breakdown of marketing spend per genre.
To get an editable version, save this to your own Google Drive by following these steps:
File > Make a Copy... > OK
Learn about the methodology:
Read a Yung Lean hip-hop case study
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