Amber Horsburgh's Fan-First Budgeting Tool
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Hey there,

This is a pre-filled marketing budgeting tool for albums, EPs, and singles based on 2017 US music consumption data.

Simply fill out the yellow cells for the appropriate genre of R&B/Hip-Hop, Pop, Rock, or Electronic/Dance and the budget will populate with a breakdown of marketing spend per genre.

To get an editable version, save this to your own Google Drive by following these steps:


File > Make a Copy... > OK
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Learn about the methodology:
http://bit.ly/2j93r7d
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Read a Yung Lean hip-hop case study

http://bit.ly/2ixauqz
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If you like music and strategy then subscribe my newsletter:
http://bit.ly/2yphFYx
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Any suggestions, hit me up! @amberhorsburgh.
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Love,

Amber.
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