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The Integration with INCRMNTAL is really simple.
We practically only need 2 data inputs from you: The Ad Spend, and the Marketing data you wish to measure (i.e. sales, installs, registerations…)
We don't really need the "connection" between the spends and marketing KPIs (i.e. attribution data) - so if this is not available for you already - don't bother.
We highly recommend that you check out the various sample data options across the tabs of this file.

We have not yet met a customer we could not integrate with - hence - if you're unsure about anything here, or wish to discuss the integration - ping us on email, or better yet - schedule a brief integration alignment call .
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Onboarding Email
onboarding@incrmntal.com
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Notes about data formatting
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DateDate Formatting: YYYY-MM-DD
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App / WebsiteThe name of the brand you are marketing (i.e. App Name, Website name) - Multi brand supported.
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PlatformBased on your marketing activties breaakdown e.g. iOS, Android, Website, Other… or even to a deeper granualarity e.g. iOS-InApp, iOS-Web
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ChannelChannel name (i.e. Facebook / FB, Google / Google Display / DV360, etc…) It is recommended to specify the Channel's platforms (instagram, messanger, etc…).
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Country2 Letter Code, 3 Letter Code, or Full Country Name supported
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Spend (Media Costs)Media costs in whatever currency (include currency sign if not USD)
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Conversions / InstallsFor Mobile: Installs (Recommended), for Web: Registrations (Recommended) - Cohorted to the date of the conversion
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KPI 2For Mobile: an activity that happens post install , for Web: down funnel event - Cohorted to the date of the conversion
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KPI 3An event that indicates positive performance. Cohorted (if relevant) to the date of the conversions (see options 1 and 2 for cohorts)
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Impressions Optional, Impressions and click help identify changes for channels which are not autenticated via API, or for which you don't have a daily spend for.
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File types we can support: CSV, JSON, parquet
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