United States Tech Savvy Population Analysis
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United States Tech Savvy Age Ranges
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Hypothesis
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Earlier today I asked a few folks on my UX team what they thought the most Tech Savvy age ranges were in the United States. This is just a report back on those assumptions in comparison to what the United States Census bureau has for population for the last few years.
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UXFindings.blogspot.com
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United States Census Bureau
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2,0132,0122,0112,010
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AgesPopulationTech SavvyPopulationPopulationPopulation
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0 < 519,868,0881 - low19,989,69620,122,19820,189,075
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5 < 1020,570,5811 - low20,470,52120,333,80520,331,535
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10 < 1520,650,4542 - medium20,668,58520,711,56220,680,460
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15 < 2021,158,9643 - high21,353,68621,647,32821,979,047
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20 < 2522,795,4383 - high22,579,09722,155,35621,701,528
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25 < 3021,580,1983 - high21,390,96321,282,09821,143,738
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30 < 3521,264,3893 - high20,906,33220,512,14420,068,375
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35 < 4019,603,7702 - medium19,489,25919,597,85420,078,012
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40 < 4520,848,9202 - medium21,026,93221,038,45820,904,211
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45 < 5021,208,3062 - medium21,685,96522,164,08522,635,875
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50 < 5522,559,2261 - low22,578,12622,568,58722,352,659
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55 < 6021,194,4301 - low20,775,80620,262,18919,794,728
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60 < 6518,122,0011 - low17,814,97217,817,38716,989,840
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65 < 7014,608,7171 - low13,988,44112,880,48212,521,091
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70 < 7510,608,0491 - low10,009,6739,607,6469,335,839
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75 < 807,677,8811 - low7,486,5397,387,5817,319,202
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80 < 855,768,6381 - low5,777,4755,780,9875,758,580
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85 < ?6,040,7891 - low5,881,6175,712,8175,542,500
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Total316,128,839313,873,685311,582,564309,326,295
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Tech Savvy Assumption Estimates
Rough Tech Savvy TotalsHypothesis
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ParticipantsLow BarHigh Bar169,110,439More than half may exhibit base level technical capability
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participant 11450
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participant 21418
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participant 31835
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participant 41720
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participant 51833
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participant 61435
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participant 71935
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participant 82030
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Tech Savvy
(internal ad-hoc)
16.7532.00
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Census Bureau numbers as of July 2014
Pivot Table 1