SEO Audit Sheet

	B	C
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6	Technical SEO Audit
7	Task	Priority
8	Check robots.txt file for any disallowed pages or directories	High
9	Verify XML sitemap is present and includes all important pages	High
10	Ensure HTTPS is properly configured with a valid SSL certificate	High
11	Test mobile-friendliness using Google's Mobile-Friendly Test	High
12	Measure page speed using PageSpeed Insights and GTmetrix	High
13	Ensure site is properly indexed by searching "site:website.com"	High
14	Crawl site with Screaming Frog to identify technical issues	High
15	Check for broken links (404 errors) using tools like Dead Link Checker	High
16	Verify canonical tags are used correctly to avoid duplicate content	High
17	Review server response codes for all pages using Screaming Frog (200, 404, 301, etc.)	High
18	Analyze meta tags (title, description, robots) for all pages	Medium
19	Check for proper use of heading tags (H1, H2, H3, etc.)	Medium
20	Verify site renders correctly in multiple browsers	Medium
21	Test for structured data errors using Google’s Rich Results Test	Medium
22	Ensure proper use of hreflang tags for multilingual sites	Low
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24	On-Page SEO Audit
25	Task	Priority
26	Optimize page titles for target keywords	High
27	Use relevant keywords in H1 and H2 tags	High
28	Include target keywords in the first 100 words of content	High
29	Avoid duplicate, thin, or low-quality content	High
30	Ensure content is up-to-date and provides value to users	High
31	Optimize URL structure to be short, readable, and keyword-focused	High
32	Use clear calls to action (CTAs) to guide user behavior	High
33	Ensure meta descriptions are compelling and under 160 characters	Medium
34	Optimize images with relevant alt text and file names	Medium
35	Implement Schema.org structured data where applicable	Medium
36	Ensure proper use of internal linking to enhance user experience	Medium
37	Check for image file sizes and compress if necessary for faster loading	Medium
38	Evaluate content readability using tools like Hemingway or Grammarly	Medium
39	Ensure that all important pages have social sharing buttons	Low
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41	Off-Page SEO Audit
42	Task	Priority
43	Analyze backlink profile using Ahrefs or Majestic	High
44	Identify toxic or spammy backlinks to disavow	High
45	Optimize Google My Business listing for local businesses	High
46	Evaluate the quality of backlinks (domain authority, relevance)	High
47	Claim and optimize social media profiles for brand mentions	Medium
48	Monitor and respond to online reviews and mentions	Medium
49	Identify unlinked brand mentions and request links	Medium
50	Analyze competitors' backlink profiles for link opportunities	Medium
51	Use outreach strategies to build relationships with influencers	Medium
52	Participate in relevant online communities and forums	Medium
53	Create shareable content (infographics, videos) to attract backlinks	Medium
54	Check for brand mentions across forums, blogs, and social media	Low
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56	Content Audit
57	Task	Priority
58	Ensure titles are under 60 characters	High
59	Analyze content for keyword targeting and relevance	High
60	Align titles with search intent	High
61	Identify content gaps and opportunities for new content	High
62	Ensure content is well-structured with headings and subheadings	Medium
63	Check for proper formatting, grammar, and spelling	Medium
64	Optimize content length to be comprehensive but concise	Medium
65	Embed relevant images, videos, and other media	Medium
66	Ensure content aligns with the site’s niche and audience	Medium
67	Review competitor content within the niche	Medium
68	Update content to reflect current trends in the niche	Medium
69	Update outdated content with fresh information and statistics	Medium
70	Create a content calendar for consistent publishing	Medium
71	Conduct A/B testing on headlines and CTAs for optimization	Low
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73	Local SEO Audit
74	Task	Priority
75	Ensure NAP (name, address, phone) is consistent across all listings	High
76	Claim and optimize local business listings on Google, Bing, etc.	High
77	Optimize website content for local keywords and location pages	High
78	Build citations on high-authority local directories and websites	Medium
79	Encourage customers to leave reviews on Google, Facebook, etc.	Medium
80	Ensure location pages have unique, high-quality content	Medium
81	Implement Schema.org markup for local business information	Medium
82	Monitor local search rankings and adjust strategy accordingly	Medium
83	Create localized content (blog posts, landing pages) to attract local traffic	Medium
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85	Reporting and Analysis
86	Task	Priority
87	Track organic traffic, bounce rate, CTR, and top queries in Google Analytics and Search Console	High
88	Monitor rankings for target keywords using a rank tracker	High
89	Analyze traffic sources and user behavior on the website	High
90	Adjust SEO strategy based on performance data and insights	High
91	Continuously monitor for algorithm updates and new trends	Medium
92	Create a monthly or quarterly SEO performance report	Medium
93	Set specific, measurable goals for the next audit cycle	Medium
94	Review competitor performance and adjust strategies accordingly	Medium
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96	User Experience (UX) Audit
97	Task	Priority
98	Assess site navigation for ease of use and logical structure	High
99	Test the website’s responsiveness on various devices and screen sizes	High
100	Analyze user flow to identify potential drop-off points	High