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Minimum Content Requirements
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FREE CONTENTPAID CONTENTTARGET QUALITY
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Content available free to all usersContent for salePerfected content made to impress
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General requirements
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Valued added for travellerContent available for free elsewhereBetter than free widely available contentRich content
not widely available
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Correct contentNo grammar or factual mistakes, clear and concise
Pass through Grammarly basic readability and spelling check
Standard line spacing
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Engaging contentEncyclopedia style acceptableEngaging guide, not a dry boring historical enumeration
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Complete contentMin. top 5, widely known places includedWidely known places included - min. 30 for big destination (City), 20 for medium (Town), and 5 for small (Village)
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Content AttributionREQUIRED for use of third-party content
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Destination
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NameValid official name (max. 30 characters)
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SubtitleOptional (max. 40 characters)Required (max. 40 characters)
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Photo1 photo in professional visual quality, the highlight of the destination, landscape optimal for 4:3, min. 1280x720px , max. 6 MB, jpeg
Not identical to any other photo in the destination, no AI generated picture.
No black and white photos (except by agreement), no logos, watermarks, text, or other graphic elements
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Intro50 - 2 000 characters, do not repeat destination name in the first sentence
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Additional informationOptionalRequired
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Number of PlacesLarge destination (City) - 30 See & Do
Medium destination (Town) - 15 See & Do
Small destination (Village) - 5 See & Do		50 See & Do + 50 other categories
30 See & Do + 30 other categories
10 See & Do + 10 other categories
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Practical Places (ATM, metro, ..)OptionalShould be included
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Number of ToursOptionalmin. 1 tour Min. 3 tours for large destination (City), 2 for medium (Town), 1 for small (Village)
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1 general intro tour with popular highlights should be included, for the first time visitors and mainstream
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Place
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Namemax. 60 characters
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Local nameOptionalIf relevant
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Narrative100 - 10 000 characters300 - 10 000 characters for See&Do
100 - 10 000 characters for other categories
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no practical information (no opening hours, admission, how to get there or where to park)
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Photo(s)1 - 10 photos (1st is a cover photo), high visual quality, landscape optimal for 4:3, min. 1280x720 px, max. 6 MB, jpeg
Unique photo for each place, no black and white photo (except by agreement), no logos, watermarks, text, or other graphic elements
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Audio High quality Text-to-Speech (max. 10 MB)Professional human voiceover or optimized Text-to-Speech with markup (max. 6 MB, mp3 or mp4a)
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VideoOptional (max. 15 MB per place, max. 120 MB per destination; mp4). If used, Photo(s) are replaced by video and the audio is taken from the video.
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Place trigger zonerequired, but adjustments optionalOptimized to reflect local circumstances
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Learn moreOptional if applicableYes wherever applicable
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AR 3D objects (optional)FBX format for animated 3D objects
GLB format for static 3D objects
One model should not exceed 100MB
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AR Image, Video (optional)Same requirements as general Photo or Video for a Place
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Tour
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Namemax. 40 characters
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SubtitleOptional, max. 40 characters
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Introduction150 - 2 500 characters
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Photo1 photo, high visual quality, landscape optimal for 4:3, min. 1280x720 px, max. 6 MB, jpeg
Unique for every tour and not the same as the destination or any place photo
No black and white photo (except by agreement), no logos, watermarks, text, or other graphic elements
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AudioHigh quality Text-to-Speech (max. 10 MB)Professional human voiceover or optimized Text-to-Speech with markup (max. 6 MB mp3 or mp4a)
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Each tour needs to have only 1 type of audio for all Places. It needs to be either High quality Text-to-Speech or human audio.
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Length / DurationRequired
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Number of Places3 - 50 Places
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Navigation suffixOptional Required
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Navigation PointsOptionalYes wherever applicable
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If in doubt, please contact our content team platform@smart-guide.org
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