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NameFull NameDescriptionValues
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ACAcquisition CostMarketing expenses$2 000,00
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UAUnits AcquisitionNumber of attracted users$4 000,00
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C1 (%)% Conversion rate
Percentage of users reaching a purchase
20,00%
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AOVAverage Order ValueAverage check$5,00
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APCAverage Payments CountAverage number of purchases per user$2,00
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COGSCost of Good SoldCosts at the time of purchase$0,75
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1sCOGSFirst Sale Cost of Good SoldCosts at the time of the first purchase$0,00
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fix COGSFix Sale Cost of Good SoldFixed costs$2 150,00
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CPA/CACCustomer Acquisition CostCost of acquiring a user$0,50
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CLTVCustomer Lifetime ValueGross profit per user$8,50
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LTVLifetime Value
Gross profit per unit of scale (the profit a company gets from one user over the entire period of their relationship with the business)
$1,70
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PPPUProfit Per Paying UserProfit received from each paying user$6,00
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ROMI
Return on Marketing Investment
Profit resulting from marketing investments
$240,00
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CMContribution MarginMarginal profit$4 800,00
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Marginality
MarginalityMarginality55,21%
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EBITDA
Earnings Before Interest, Taxes, Depreciation and Amortization
Net profit2 650€
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