what's in a view?
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Subscribe to this spreadsheet and more. Get updates automatically in Google Drive.
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SUBSCRIBEhttps://payhip.com/b/4kEi
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@casualsheetsYEAR-END DISCOUNT CODE!: NEWYEARNEWYOU
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hosted social video platforms: views, ux, sharing
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≈third party approx
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what's a view
view count (public)
view count (owner)
auto-play (native)auto-loop
default audio state (native)
embeddable outside platform?
API access (view count)
default audio state (external)
auto-play (external)
ads
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Twitter 3 secondsnoyesyesif ≤ 6.5 secondsaudio mutedyesadvertiser only
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YouTube≈30 secondsyesyesNAnoaudio onyesyes
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Facebook3 secondsyesyesyesif < 30 secondsaudio on (rolling out)yespage owner only
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LinkedIn3 secondsnoyesyesnoaudio mutednonoNANA
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Instagram3 secondsyesyesyesyesaudio onyesadvertiser only
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Twitchon-loadyesyesyesnoaudio onyesyes
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Snapchat1 secondnoyesnonoaudio onnono
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TumblrNAnoadvertiser onlyyesyesaudio mutedyesno
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Vimeoon-clickyesyesNAnoaudio onyesyes
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YouNow1 secondyesyesyesnoaudio onnono
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Vidme3 secondsyesyesNAnoaudio onyesyes
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Periscope3 seconds*nonoyes*noaudio mutedvia twitterno
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Musicallynoyesyesyesaudio onnono
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Vine≈6 secondsyesyesyesyesaudio onyesno
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Spotify
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references:@casualsheets
(spreadsheet creator/maintainer)
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(video data)@streamHatchettwitch info
https://www.streamhatchet.com/
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@nickcicerosnapchat info
http://delmondo.co/primer-snapchat-analytics/
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@delmondoYouNow info
http://delmondo.co/#section-social-video-analytics
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@martinbeckoriginal inspiration
http://marketingland.com/whats-a-video-view-on-facebook-only-3-seconds-vs-30-at-youtube-128311?utm_campaign=socialflow&utm_source=twitter&utm_medium=social
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http://marketingland.com/social-video-chart-your-at-a-glance-guide-to-7-major-platforms-130472?utm_campaign=socialflow&utm_source=twitter&utm_medium=social
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ad age
http://adage.com/article/digital/tumblr-queues-autoplay-video-ads/295582/
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http://www.virool.com/blog/the-state-of-the-video-view/
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vimeo
https://vimeo.com/blog/post:61
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*Periscope varies according to platform
https://help.periscope.tv/customer/portal/articles/2669596-how-are-viewership-metrics-calculated-
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