what's in a view?

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	A	B	C	D	E	F	G	H	I	J	K	L
1						Subscribe to this spreadsheet and more. Get updates automatically in Google Drive.
2						SUBSCRIBE	https://payhip.com/b/4kEi
3						@casualsheets	YEAR-END DISCOUNT CODE!: NEWYEARNEWYOU
4	hosted social video platforms: views, ux, sharing
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6		what's a view	view count (public)	view count (owner)	auto-play (native)	auto-loop	default audio state (native)	embeddable outside platform?	API access (view count)	default audio state (external)	auto-play (external)	ads

7	Twitter	3 seconds	no	yes	yes	if ≤ 6.5 seconds	audio muted	yes	advertiser only
8	YouTube	≈30 seconds	yes	yes	NA	no	audio on	yes	yes
9	Facebook	3 seconds	yes	yes	yes	if < 30 seconds	audio on (rolling out)	yes	page owner only
10	Twitch	on-load	yes	yes	yes	no	audio on	yes	yes
11	Instagram	3 seconds	yes	yes	yes	yes	audio on	yes	advertiser only
12	Snapchat	1 second	no	yes	no	no	audio on	no	no
13	Tumblr	NA	no	advertiser only	yes	yes	audio muted	yes	no
14	Vimeo	on-click	yes	yes	NA	no	audio on	yes	yes
15	YouNow	1 second	yes	yes	yes	no	audio on	no	no
16	Vidme	3 seconds	yes	yes	NA	no	audio on	yes	yes
17	Periscope	3 seconds*	no	no	yes*	no	audio muted	via twitter	no
18	Musically		no	yes	yes	yes	audio on	no	no
19	Vine	≈6 seconds	yes	yes	yes	yes	audio on	yes	no
20	Spotify
21	LinkedIn (slideshare)
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23	want more spreadsheets?	follow:	@casualsheets
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27	references:	@casualsheets	(spreadsheet creator/maintainer)
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29	(video data)	@streamHatchet	twitch info	https://www.streamhatchet.com/
30		@nickcicero	snapchat info	http://delmondo.co/primer-snapchat-analytics/
31		@delmondo	YouNow info	http://delmondo.co/#section-social-video-analytics
32		@martinbeck	original inspiration	http://marketingland.com/whats-a-video-view-on-facebook-only-3-seconds-vs-30-at-youtube-128311?utm_campaign=socialflow&utm_source=twitter&utm_medium=social
33				http://marketingland.com/social-video-chart-your-at-a-glance-guide-to-7-major-platforms-130472?utm_campaign=socialflow&utm_source=twitter&utm_medium=social
34		ad age		http://adage.com/article/digital/tumblr-queues-autoplay-video-ads/295582/
35				http://www.virool.com/blog/the-state-of-the-video-view/
36		vimeo		https://vimeo.com/blog/post:61
37
38		*Periscope varies according to platform		https://help.periscope.tv/customer/portal/articles/2669596-how-are-viewership-metrics-calculated-
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