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Template by
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How to use this Content Map:
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Your Content Map
⬅️ Your brand logo can go hereClick 'File', then 'Make a copy.' This will create a copy of the Sheet in your Google Docs.
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Use our questions as a guide to adapt the content map to your brand and organisation, then develop your content strategy mindfully.
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Our USPOur MissionOur ValuesCompetitors
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What is your brand's unique selling point (USP)? What sets you apart from your competitors?What are your brand's goals and aspirations?What are your core values and priorities?Who are your main competitors?
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