BAMM (working version)
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DWAYK
Guerilla
MBGExpInt
Launch
Webinar
Telenar
SalesPg
Squeeze
Bribe
DripVid
Blog
Comp's
Compar
Test'ls
TF
Survey
CaseS
RateUs
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Rmktg?
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Awareness Step(s)
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Major Objectives
Awareness Step(s)
Does the Tactic help deliver the Objective?
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Enlist the prospect (capture contact details)012345YYYYYYYYYY
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Emphasise the problem and its cost01YYYYYYYY
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Visualise the outcome in their life12345YYYYYYYY
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Present or acknowledge other existing solutions1YYYYYYY
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Gather objections123YYYYYYYY
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Discredit alternatives2YYYYYYY
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Set up criteria for best solution2Y?YYYYYYYY
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Introduce better solution2YYYYYYYY
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Communicate who the offer is for (and not for)34????????????
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Reinforce the positives / benefits345YYYYYYYY
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Evidence of why your proposition is ideal345YYYYYYYY
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Resolve the negatives / Handle objections345YYYYYYY
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Prove value (particularly value for money)345YYYYYYY
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Risk reversal345YYYYYYYY
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Scarcity & Urgency45YYYYY
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Final call to action5YYYYYY
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Follow up with non-buyers (again and again)5YYYYY
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Reassure about purchase6YY
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General Objectives
Awareness Step(s)
Does the Tactic help deliver the Objective?
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Deliver value, inspire and make each communication appealing
0123456YYYYYYYY
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Embody WHY, story, global proposition0123456YYYYYYYY
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Include story and surprise0123456YYYYYYYY
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Build trust and authority0123456YYYYYYYYYYY
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Build prospect's self-belief (recommended)12345YYYYYYYY
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Show authority and credibility0123456YYYYYYYYY
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Listen and learn (maybe using comments)0123456YYYYYYYY
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Gather social proof (not just about proposition, also problem)123456YYYYYYYY
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Record when prospect moves to next step123456YYYYYY
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Put measures in place to continue the conversation if they don’t
012345YYY
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Make the next step into an event?2345YYYY
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Congratulate on last step taken123456YYYYYYY
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Reach Prospect Objective (Channels)
Is the Channel compatible with the Tactic, or suitable to promote the Tactic?
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Content marketing012YYYYYYYY
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YouTube012YYYY
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Facebook Groups (third-party)012YYYYYYYY
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Facebook Pages (third-party)012YYYYYYYY
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Facebook Pay to inbox012YY
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Facebook PPC012YYYYYYY
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Twitter organic012YYYYYYYY
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Pinterest012Y
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AdWords PPC Content network012YYYYYYY
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Display ads012YYYYYYYY
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Direct mail012YY
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PR012Y
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3rd-party postcast/vodcast012YYYYY
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Speaking events012
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Books012
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Ebooks012YYYYY
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Kindle books012YYYYY
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Print books012
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List buying / renting012YYYYYYY
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Twitter ads0123YYYYYYY
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Facebook Group (Own)123456YYYYYYY
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3rd-party Forums0123YYYYYYYYY
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LinkedIn ads0123YYYYYYY
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Affiliates0123YYYYYYY
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Guest blogging0123YYYYYYYY
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LinkedIn Organic01234YYYYYYYYY
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Networking events0123
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Lunch groups01234
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Business briefing events01234
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Meetup group1234
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Facebook Page (Own page)0123456YYYYYYYY
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Broadcast to your own list0123456YYYYYYY
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Telephone (outbound)0123456YYY
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Your own postcast/vodcast0123456YYY
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E-magazine (e.g. Apple Newsstand)0123456YYYYY
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SEO123YYYY
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AdWords PPC (Search network)123YYYYYYY
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Webinars1234YYYYY
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Conference calls (Teleseminar)123456
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Follow-up sequences123456YYYYYYYY
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Live chat345YYYYYY
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Subscription/membership site6YYYY
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E-commerce website
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Ebay
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Objectives x Steps & Tactics
Circuit Questions