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MYSLF — Financial Model Assumptions
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PRICING
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Monthly subscription (basic)$17,99
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Monthly subscription (premium)$29,99
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Annual subscription$149,99
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Weekly effective rate (trial)$6,99
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Blended ARPU (avg revenue per user)$22,00
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CONVERSION FUNNEL
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App Store conversion (view → download)30,0%
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Onboarding completion rate65,0%
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Trial start rate (after onboarding)58,0%
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Trial → Paid conversion35,0%
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Monthly churn rate (Year 1)8,0%
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GROWTH
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Month 1 downloads (organic + paid)2 000
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Monthly download growth rate (M1-M6)28,0%
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Monthly download growth rate (M7-M12)18,0%
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Year 2 annual growth2,0x
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Year 3 annual growth1,5x
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COSTS
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App Store commission15,0%
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CAC per install (estimated)$11,50
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Server costs / month (base)$300
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AI API costs per active user / month$0,15
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Marketing budget / month (avg)See Costs tab
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TEAM
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Founder (Product/CEO)$2 500
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Backend Developer$3 000
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iOS/Android Developer$3 500
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iOS Developer$3 500
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QA Engineer$2 000
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Designer (part-time)$1 200
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Marketer$1 500
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Growth Manager$2 000
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Content Creator$1 200
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SEO Specialist$800
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Video Operator$1 200
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Video Editor$800
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BizDev / Sales Manager$2 500
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SMM Specialist1200
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Targeting Specialist1500
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Total team cost / month$28 400
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Monthly churn rate (Year 2)0,06
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Monthly churn rate (Year 3)0,05
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TRAFFIC SPLIT
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Paid % of downloads (Year 1)0,8
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Organic % of downloads (Year 1)0,2
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Effective CAC per install (paid only)8
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