A | B | C | D | E | F | |
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1 | Make Your Own Copy to Use and Edit - Click File, Make a copy (must be logged into Google) | |||||
2 | LOCAL DIGITAL MARKETING ROADMAP | |||||
3 | white = not started | green = in progress | red = complete | |||
4 | MILESTONES | TASKS | RECURRING TASKS | |||
5 | CURRENT PRIORITIES | Link Acquistion | Rank this page | Rank this page | ||
6 | SETUP | Client Onboarding | Project Milestones | Setup Reports | na | na |
7 | ANALYSIS | Competitor Analysis | Keyword Analysis | Benchmarking KPI's | Review all KPI's | Assign Tasks for Improvement |
8 | AUDITS | Website Audit | Citation Audit | GMB AUDIT | ahrefs Analysis | Bright Local Analysis |
9 | REPUTATION | Setup Reviews Page | Provide Email Template | Setup Client Strategy | Review Monitoring | Client Communication |
10 | DIRECTORIES | Data Aggregators Setup | Top Citations | Local Niche Citations | Citation Monitoring | Citation Optimization/Updates |
11 | GOOGLE MY BUSINESS | Optimize Profile | Setup Products & Services | Upload Pics | Weekly Posts | Monitor Activity |
12 | WEBSITE | Website Architecture/Silos | Website Redesign | Website SEO | OnPage SEO/CRO | POP Optimization |
13 | CONTENT | Setup Content Assets | Setup Editorial Calendar | Setup Location Pages | Content Creation | Internal/External Linking |
14 | LINK BUILDING | Backlink Audit | Get Easy Wins | Broken Link Building | Competitor Link Gap Analysis | Order Guest Posts/ Press Releases |
15 | GOOGLE ADS | Branded Ads | Remarketing Campaigns | Adwords Keyword Campaigns Creation | Monitor and Optimize | Display Campaign Management |
16 | SOCIAL ADS | Branded Ads | Audience Lookalike Campaign | Video Campaigns | Monitor and Optimize | New Campaign Management |
17 | EMAIL MARKETING | Setup Software | Create Campaign | Audience Management | Contact Management | Campaign Management |
18 | SOCIAL MEDIA | Social Profile Registration | Social Branding | Web 2.0 Properties Setup | Social Posting | Social Engagement |