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DateChapterCommentResponse
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6/22/26 15:32Chapter 1 - IntroductionThis is magnificent work! As good or better than any of the Big Eight reports I came across while working at HP! Thanks again for your leadership and the comprehensive work you and your crew completed.Concern noted. We appreciate that you found value in the report and its quality.
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6/23/26 7:47Chapter 1 - IntroductionThe McKinleyville Senior Center is a standalone 501(c)(3) organization, and not supported by the County. We partner with various organizations such as Area 1 Agency on Aging, the Humboldt Senior Resource Center, and AARP in terms of collaboration. The majority of our programming is grassroots, facilitated by community volunteers and professionals who merely feel compelled to serve our demographic. Although we do maintain a relationship with DHHS Older Adults Division (Keri Schrock), we rarely interact.Comment accepted. Section updated to clarify the McKinleyville Senior Center's organizational status and relationship with Humboldt County. A disclosure has been added to accurately reflect that the Senior Center is an independent 501(c)(3) organization that collaborates with numerous community partners while operating primarily through grassroots programming and volunteer support.
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6/26/26 19:11Chapter 1 - Introduction1. pg. 1-8, refers to ‘… airport-area development …’ Perhaps this is described in greater detail later on, however, it will need to distinguish exactly where about the airport the County will retain control of (even if residents vote to incorporate) and which areas the residents, as the Town of McK, will gain control of so that there are no erroneous assumptions about McKinleyville control versus County control. Concern noted. The purpose of this study is not to evaluate or define issues related to potential incorporation, including future jurisdictional boundaries or governance responsibilities. Those questions would be addressed through a separate incorporation process, if pursued.
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6/26/26 19:11Chapter 1 - Introduction2. pg. 1-8; How will zoning control change, or not, with incorporation? Does an incorporated McKinleyville have any greater influence over zoning within their borders? Concern noted. The purpose of this study is not to evaluate or define issues related to potential incorporation, including future jurisdictional boundaries or governance responsibilities. Those questions would be addressed through a separate incorporation process, if pursued.
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6/26/26 19:11Chapter 1 - Introduction3. pg. 1-11 The first paragraph opens with …’The preceding sections show …’ Shouldn’t this read …’The proceeding sections show …’ since ‘preceding’ refers to the sections before, not those following. I might be completely wrong on this point. Comment accepted. The requested corrections and additions have been incorporated to improve the accuracy and clarity of the figure.
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6/26/26 19:11Chapter 1 - Introduction4. pg. 1-12, Fig. 7: The title for Fig 7, “Comprehensive Stakeholder Engagement” …. Some readers may take exception to ‘Comprehensive’ as though the 6 listed categories are truly comprehensive when perhaps the reader associates with an unidentified stakeholder group. Suggestion: Use alternative term such as ‘Diverse’ or ‘Cross-Sectional’ or ‘Key’ …. Just a suggestion ..Comment accepted. The requested corrections and additions have been incorporated to improve the accuracy and clarity of the figure.
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6/26/26 19:11Chapter 1 - IntroductionGeneral Comment: Overall this introduction chapter is effective as a preview of the balance of report. I like the Hwy 101 corridor linkage, inter-community interdependence perspective, useful framework. Comment noted. The comment is appreciated, and we are pleased that the introduction and its emphasis on the Highway 101 corridor and regional interdependence provide a useful framework for the remainder of the report.
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6/28/26 6:28Chapter 1 - IntroductionWe do not need the CSU to plot our future. This is an obvious attempt by the CSU system to turn McKinleyville into a bedroom community so they can grow HSU to a size inappropriate for this community. As a life long citizen I speak for many when I say go away and take your studies with youComment noted. Cal Poly Humboldt had no predetermined agenda for this study, and the research team was not directed or influenced by the Cal Poly Humboldt administration or the California State University system. The study was undertaken independently to provide information and strategies for community consideration, not to determine McKinleyville’s future or promote its development. Decisions regarding the community’s future remain with McKinleyville residents, local organizations, and public decision-makers.
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7/1/2026 12:35 PMChapter 1 - Introduction"The Humboldt County Association of Governments (HCAOG) is a Joint Powers Agency composed of the seven incorporated cities (Arcata, Blue Lake, Eureka, Ferndale, Fortuna, Rio Dell, Trinidad), and the County of Humboldt. It is the designated Regional Transportation Planning Agency (RTPA) as well as the Service Authority for Freeway Emergencies (SAFE). " Notice that McKinleyvillee is missing as a member. It is a point of contention. The board members have believed that McKinleyville’s interest would be covered by the County so they hesitated to give McKinleyville a separate say or vote in their procedings.Comment accepted. The report has been revised to include a definition and description of the Humboldt County Association of Governments (HCAOG). We also acknowledge the concern regarding McKinleyville's lack of direct representation on HCAOG. While governance of HCAOG is outside the scope of this report, the comment has been noted as an important community perspective regarding regional representation and decision-making.
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7/1/2026 8:38 PMChapter 1 - Introduction1. Up to page 1-4 there is no mention of how large landowning families have governed development in McKinleyville.Comment accepted. Pages 1–4 have been revised to distinguish between formal governmental authority and the practical influence of major landowners. Because McKinleyville is unincorporated, formal authority over land-use planning, zoning, roads, building standards, and development approvals rests primarily with Humboldt County and the Board of Supervisors. Nevertheless, families, developers, and companies controlling large parcels have substantially influenced the location, timing, and form of development. For example, a 1998 account of the proposed Midtown Trail explained that extending the trail beyond the Furtado development depended upon the cooperation of other large landowners. The revised discussion will acknowledge this historical relationship between County governance, concentrated landownership, and development outcomes.
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7/1/2026 8:38 PMChapter 1 - Introduction2. And there is a lack of acknowledgement that development has proceeded without adequate planning. For example, not planning a N-S throughway for the east side of town and not establishing right of ways for pedestrians in many places, such as Azalea.Comment noted. No revisions have been made. The report does not assume that all development reflects shared community goals; rather, it examines the conditions under which community assets and institutions can be coordinated to advance economic development objectives.
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7/1/2026 8:38 PMChapter 1 - Introduction3. Again first P on 1-12 there continues to be an omission of private development that hasn't necessarily proceeded based on shared goals. Development can simply be guided by self interest. Perhaps developers this can be described as a potential asset.Comment addressed. The paragraph has been revised to recognize private landowners, developers, businesses, and investors as potential economic-development assets while clarifying that private development does not necessarily proceed from shared community goals. Private investment may be motivated by market opportunities or individual self-interest, and its outcomes may either support or conflict with broader community priorities. The revised text therefore distinguishes between the capacity of private actors to mobilize land, capital, and development expertise and the community’s responsibility to align that capacity with public objectives through planning, infrastructure decisions, development standards, incentives, and public review. This distinction is consistent with the McKinleyville Community Plan, which applies to both public and private lands and acknowledges historical tension between property-owner requests and County development-timing policies.
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7/1/2026 8:38 PMChapter 1 - Introduction4. Same paragraph, also, perhaps there is a way to ask the question, not about avoiding negative conflicts with neighboring municipalities but perhaps complimentary with neighboring municipalities.

Comment addressed. The discussion was revised to frame regional economic development more positively by emphasizing opportunities for McKinleyville to complement neighboring jurisdictions through coordination, specialization, and shared regional benefits.
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7/1/2026 8:38 PMChapter 1 - IntroductionFigure 5 Title is obscuredComment addressed. Title has been updated.
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7/9/2026 4:42 PMChapter 1 - IntroductionFigure 3 incorrectly states that public transit service is provided by Humboldt County. It is provided by the Humboldt Transit Authority, a public joint powers authority.



Comment partially accepted. To improve clarity, a note has been added to Figure 3 explaining that public transit service is operated by the Humboldt Transit Authority (HTA), a Joint Powers Authority established by Humboldt County and its member jurisdictions. No changes have been made to the table itself because HTA was created through a Joint Powers Agreement at the behest of Humboldt County to provide regional transit services on behalf of the County and participating local governments. Accordingly, the existing categorization remains appropriate, while the added disclosure provides additional institutional context.
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7/9/2026 4:42 PMChapter 1 - Introductionp.1-9 incorrectly identifies the Redwood Coast Energy Authority as "Redwood Energy Authority," and suggests that it is in the private sector, when in fact it is a public joint powers authority. Similarly, Figure 5 says that electricity services are provided by private sector businesses, which is a designation that applies to PG&E but not RCEA.Comment partially accepted. The report has been revised to correctly identify the Redwood Coast Energy Authority (RCEA) by its proper name and to clarify that RCEA is a public Joint Powers Authority rather than a non-profit organization. Figure 5 has not been changed as majority of electric transmission and distribution services provided by Pacific Gas and Electric Company (PG&E), a private sector entity.
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7/9/2026 4:42 PMChapter 1 - IntroductionImplementation tools for "Central Avenue Commercial Spine" in Figure 6 should include improved public transit service, and should specify that "streetscape improvements" include better bike and pedestrian infrastructure.Comment accepted. Figure 6 has been revised to expand the implementation tools associated with the Central Avenue Commercial Spine strategy. Specifically, "streetscape improvements" now explicitly includes enhanced bicycle and pedestrian infrastructure, and improved public transit service has been added as a separate implementation tool. These revisions more fully reflect the multimodal transportation improvements needed to support corridor revitalization and long-term economic development.
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6/22/26 15:32Chapter 2 - Economic DataHealth Care did not account for the number and quality of health care professionals / population. This is an overriding concern of the community. It is on everyone’s mind yet not stressed in your report.Comment accepted. We agree that the availability and quality of healthcare professionals relative to the population is a critical community concern. Data on the healthcare workforce has been collected as part of the research and will be incorporated into the healthcare implementation plan. We will also revise the report to better emphasize this issue as a key challenge identified by the community and a priority for future planning.
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6/22/26 15:32Chapter 2 - Economic DataIt would be great to see a comparison of how travel and recreation is growing as a basis for economic development over the last x number of years. A crossover graph of how recreation is growing as legacy industries (sawmills for example) are diminishing would be enlightening.Comment accepted. We agree that illustrating the growth of the outdoor recreation and travel economy alongside the decline of traditional industries, such as timber and sawmills, would provide valuable context for understanding the region's economic transition. This analysis and accompanying visualizations will be considered for inclusion in the Outdoor Economy Implementation Plan, where they can better inform strategies for economic development and diversification.
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6/22/26 15:32Chapter 3 - Community Asset InventoryThe Ethnicity report did not make clear a) the lack of minority populations in the community or the fact certain minorities play an outside influence. For example the SES Portugese community here have a strong voice. The Tribes have a strong voice. Similarly, faith communities were not highlighted.Partially accepted. We agree with the important leadership role all communities, including the Portugese and Tribes, play within the community, but this is also difficult to precisely measure and creates the potential for some communities efforts to be recognized and other not being recognized. As such, we focused on official government data counts of racial and ethnic populations in Chapter 2. We have added Table 4 listing all the churches within McKinleyville to reflect the important role these institutions play.
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6/24/26 15:04Chapter 3 - Community Asset InventoryPage 7, "MCSD Projects & Stakeholders" graphic: 1) spell out McKinleyville Community Forest at top of column; 2) "Redwood Endurance Riders" is a horse group as opposed to a bicycle group as implied by graphic; 3) Mountain Bike Tribal Trail Alliance is a bike group as opposed to the leaf graphic; 4) please also add Redwood Coast Mountain Bike Association under the MCF column; 5) please add "USA-BMX" under the BMX Park column; 6) in the paragraph under the graphic, please edit the second sentence to read "Beyond providing ... support youth AND ADULT recreation programs, ..."Comment accepted. The requested corrections and additions have been incorporated to improve the accuracy and clarity of the graphic and accompanying text.
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6/24/26 15:04Chapter 3 - Community Asset InventoryPage 8, under the Hiller Park paragraph, 1) last sentence, please add "McKinleyville Little League and Mad River Youth Soccer games" to the end of the last sentence. 2) Larissa Park paragraph, please spell out Circle (instead of Cir) in the first sentence.Comment accepted. The requested corrections and additions have been incorporated to improve the accuracy and clarity of the text.
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6/24/26 15:04Chapter 3 - Community Asset Inventorypage 9, third paragraph, 4th sentence. Can you please add "the California Conservation Corps" to the list of partners.Comment accepted. The requested corrections and additions have been incorporated to improve the accuracy and clarity of the text.
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6/24/26 15:04Chapter 3 - Community Asset InventoryPage 10, second full paragraph, the $20,000 number should be updated to $36,820 as of April 30, 2026Comment accepted. The requested corrections and additions have been incorporated to improve the accuracy and clarity of the text.
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6/24/26 15:04Chapter 3 - Community Asset InventoryPage 12, First paragraph, third sentence. The 2026 date should be updated to 2027.Comment accepted. The requested corrections and additions have been incorporated to improve the accuracy and clarity of the text.
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6/24/26 15:04Chapter 3 - Community Asset InventoryPage 19. Dows Prairie Grange paragraph. Can you mention that this is not an MCSD facility, since the other ones are?Comment accepted. The requested corrections and additions have been incorporated to improve the accuracy and clarity of the text.
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6/24/26 15:04Chapter 3 - Community Asset InventoryPage 20, Table 2, Two Feathers' title is actually "Two Feathers Native American Family Services", the Chamber of Commerce actually has 2 paid employees.Comment accepted. The requested corrections and additions have been incorporated to improve the accuracy and clarity of the text.
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6/24/26 15:04Chapter 3 - Community Asset InventoryPage 21, again, maybe change to "Two Feathers NAFS". Add Arcata Fire Protection District to the Government & Public Services boxComment accepted. The requested corrections and additions have been incorporated to improve the accuracy and clarity of the text.
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6/24/26 15:04Chapter 3 - Community Asset InventoryReference Section: missing reference for "Jens Andersen" and "Kristen McDonald" under personal interviews. They are referenced in the document. Comment accepted. The requested corrections and additions have been incorporated to improve the accuracy and clarity of the text.
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7/9/2026 5:30 PMChapter 3 - Community Asset InventoryThe chapter consistently refers to trails as recreational facilities only. In fact, McKinleyville's trails - particularly the Hammond Trail - are used for both recreation and transportation. The Hammond Trial provides a low-stress walking and biking route for active transportation within McKinleyville and provides the primary nonvehicular access to Arcata via the Hammond Trail Bridge and Arcata Bottoms. The Midtown Trail, partially complete with plans to fill in many of the gaps, is also a key transportation asset. Trails and other bike and pedestrian infrastructure are important assets for both recreation and transportation.



Comment noted. No revisions have been made. The observation that McKinleyville's trail system serves both recreational and transportation functions is valid; however, the comment is not directed toward a specific section or factual error within the report. The report addresses trails in multiple contexts, and no single location was identified where additional clarification was warranted. Accordingly, the comment has been retained in Appendix B of the Public Comments for the administrative record and will be considered in future updates and implementation planning.
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7/9/2026 5:30 PMChapter 3 - Community Asset Inventoryp.3-16: The Constraints and Trade-offs section should note that, despite the abundance of recreational trails and some functional transportation trails, there is still a long way to go for McKinleyville to have a safe network of active transportation infrastructure. The lack of a safe network deters both active transportation and recreation.Comment accepted. The Constraints and Trade-offs section has been revised to acknowledge that, despite McKinleyville's extensive trail system and several important active transportation corridors, the community does not yet have a fully connected and safe bicycle and pedestrian network. The revised text notes that gaps in active transportation infrastructure can discourage both recreational use and walking and bicycling for everyday transportation, reinforcing the need for continued investment in multimodal connectivity.
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7/9/2026 5:30 PMChapter 3 - Community Asset Inventoryp.3-38: The discussion of Central Avenue's needed upgrades to be a "cohesive and attractive commercial corridor" should include discussion of bicycle as well as pedestrian infrastructure. It should also talk not just about infrastructure but about pedestrian friendliness and walkability more generally - i.e., having all buildings set back behind massive parking lots does not create a welcoming environment for anybody.Comment noted. No revisions have been made. While the research team agrees that bicycle infrastructure, pedestrian-friendly design, building orientation, and parking configuration are important considerations for creating a successful commercial corridor, incorporating this level of design guidance would substantially expand the scope of the study. These topics are more appropriately addressed through the forthcoming implementation strategies and future corridor-specific planning and design efforts. The comment has been retained in Appendix B of the Public Comments for consideration during implementation planning.
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7/14/26 17:44Chapter 3 - Community Asset InventoryThank you for your work on this massive study (which I only had time to skim through and hope will continue to be available online), and for the opportunity to comment.
Comment noted. We've enjoyed working with all McKinleyville residents and its clear the people are invested in their community in positive ways.
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7/14/26 17:44Chapter 3 - Community Asset InventoryI agree that McKinleyville is uniquely blessed with its forests, streams, wetlands, beaches, wildlife, and open space, but dislike the term “natural capital”, implying that nature should be exploited as a commodity – which we know is dismantling the natural systems that support life as we know it. However, I understand that this is an economic strategy exercise so I’m out of luck. Comment noted. The intent of the term “natural capital” is not to promote the exploitation or commodification of nature, but to recognize that healthy forests, wetlands, waterways, wildlife habitats, and open spaces are essential community assets that must be protected and sustained. The concern regarding the terminology is noted and will be considered as the strategy moves into implementation.
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7/14/26 17:44Chapter 3 - Community Asset InventoryI also question “economic growth”, as a goal. Why not economic health and sustainability? Google: Why Growth Is Not Always Essential • Economic health can exist without sustained growth in some contexts, such as stable economies with high productivity and low inequality, where living standards remain high without rapid GDP expansion Economics Help.org. • Growth can be harmful if mismanaged: Rapid, debt-driven, or environmentally damaging growth can worsen inequality, strain resources, and harm public health Economics Help.org+1. GDP misses important factors: Growth measures ignore unpaid work, leisure, environmental costs, and wellbeing, so an economy can “feel” healthy without high growth Economics Help.org I could support slow, careful growth only if combined with long term stewardship based on deep understanding of ecosystem function.Comment noted. The distinction between economic growth and economic health and sustainability is well taken. The strategy is intended to support a resilient local economy that improves community well-being while protecting the natural systems on which McKinleyville depends. This comment will help inform implementation language emphasizing careful, equitable development, long-term stewardship, and measures of success that extend beyond traditional economic growth.
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7/14/26 17:44Chapter 3 - Community Asset InventoryProtecting quantity and quality of functional habitat for native plant and wildlife communities from the built environment would require understanding of territorial needs of plants and wildlife, mapping key habitats and connectivity, and scientifically tested conservation strategies, durable and effective monitoring in perpetuity.Comment noted. Effective protection of native plant and wildlife communities will require science-based habitat mapping, an understanding of species’ spatial and connectivity needs, tested conservation measures, and long-term monitoring. These considerations will help inform the implementation plan and the work of the proposed sustainability and natural resources task force.
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7/14/26 17:44Chapter 3 - Community Asset InventoryYes, to generating interest and respect for McK’s “natural capital” with wide-spread public education and tourist information, a well-designed and maintained website, street signs & information kiosks. And how about more nature-featured tourism & recreation such as Steve Madrone’s Vista Point idea with displays and information highlighting our special geographic, biological, and cultural features? It would be a great first stop-off for arriving airline travelers, especially with a bike rental at the airport and map of trails connecting Hammond Trail to Moonstone and Trinidad, Annie & Mary and Bay trails.Comment noted.The proposed public education, tourism information, website, interpretive signage, information kiosks, nature-based recreation, Vista Point concept, bicycle access, and regional trail connections are all reflected among the suggested strategies presented in Chapter 8. These recommendations reinforce the importance of coordinated implementation and partnerships to promote appreciation of McKinleyville’s environmental, cultural, and geographic assets.
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7/14/26 17:44Chapter 3 - Community Asset InventoryYes to utilizing existing built environment to the highest degree to prevent spillover into natural areas – clustered housing, walkable access to amenities, public transportation, food courts or food trucks next to parks & recreation areas, restaurants & picnic areas with views of natural areas within the urban boundary (Widow White & Norton creeks, Pierson wetlands, Clam Beach overlook),Comment noted. The emphasis on making efficient use of the existing built environment, encouraging clustered and walkable development, improving public transportation, and locating food, recreation, and gathering spaces near natural amenities aligns with several strategies identified in Chapter 8. These approaches can help accommodate community needs while limiting development pressure on surrounding natural areas and strengthening public access to McKinleyville’s distinctive environmental assets.
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7/14/26 17:44Chapter 3 - Community Asset InventoryTourist amenities could be developed at the former shopping center at School and Central which is now a monster U-Haul parking lot – perhaps in partnership with Big Lagoon tribe which owns Two Feathers the former movie theater, and a health club with large adjacent parcel next to McK Land Trust’s Cha-Gah-Cho natural area with spectacular view of Mill Creek drainage & Humboldt Bay. The tribe once considered building a motel there, which, if carefully designed with local indigenous conscience and aesthetic (like Potawot Health Center), could be a major tourist draw. Lodging with such natural surroundings, viewshed, health, education, and entertainment potential could be a great draw, especially in combination with local tribal culture. Oh, and how about that other spectacular view spot with existing motel facilities across from Six Rivers Brewery?Comment noted. The concept of redeveloping underutilized commercial property near School, Central, or ocean-view land across from Six Rivers Brewery, as well as the suggestion of carefully designed lodging, visitor amenities, recreation, and educational uses, aligns closely with several strategies identified in Chapter 8. If not made explicit in the strategies, these ideas will be taken into account when drafting the implementation plans. Any future exploration would require close collaboration with property owners, the Big Lagoon Rancheria, community partners, and cultural representatives to ensure that development is respectful, locally appropriate, and protective of surrounding environmental resources.
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6/22/26 15:32Chapter 4 - Infrastructure and Housing ProjectsA couple of years ago I attended a weekend session of Redwood Rise ( https://www.humboldt.edu/ccrp/projects/redwood-region-rise/about) As you may know it is a State and Cal Poly sponsored program to foster local jobs. My main takeaway for the weekend was that McKinleyville was the ugly stepsister that couldn’t effectively participate because we had NO CENTRALIZED GOVERNMENT to speak up for our community. For example, smaller communities than McKinleyville have full time grant writing staffs. McKinleyville does not have the authority to establish such a function. It seems to me that the limiting factor for economic development in Mckinleyville is that we are tied to the apron strings of 4/5 of the County Board of Supervisors. Comment noted. A couple of years ago I attended a weekend session of Redwood Rise ( https://www.humboldt.edu/ccrp/projects/redwood-region-rise/about) As you may know it is a State and Cal Poly sponsored program to foster local jobs. My main takeaway for the weekend was that McKinleyville was the ugly stepsister that couldn’t effectively participate because we had NO CENTRALIZED GOVERNMENT to speak up for our community. For example, smaller communities than McKinleyville have full time grant writing staffs. McKinleyville does not have the authority to establish such a function. It seems to me that the limiting factor for economic development in Mckinleyville is that we are tied to the apron strings of 4/5 of the County Board of Supervisors.
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6/28/2026 1:09 PMChapter 4 - Infrastructure and Housing ProjectsDevelopments such as Town Center etc should include owner occupied work-live units that create affordable housing connected to workspace that promote young craftspeople residences, and affordable ownership rather than rentals.Comment noted. The recommendation is a policy preference regarding future development design and housing types that is beyond the scope of this report; therefore, no revisions have been made, and the comment has been retained in the Appendix of Public Comments for consideration during future planning and development review processes.
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6/30/2026 3:05 PMChapter 4 - Infrastructure and Housing ProjectsWhen we lived in Sunnyvale, the north side of the town was sometimes refered as a “food desert” as no major grocery store was available on the north side of Highway 101. It had occurred to me that the West side of McKinleyville (Baduwa’t, Hiller Park and North Park) is also a food desert. There is limited, grocery, drug store or other typical daily supplies available without driving to Central Ave or sometimes walking across the bridge at School Road, Hiller or Murray. If you look at Business Concentration.pdf it becomes obvious. Comment noted. We agree that access to grocery stores, pharmacies, and other everyday services is an important quality-of-life issue for residents. In addition to the business concentration map, please refer to the "Fresh Food" map on the project website that highlights your point. This comment has been noted and will be considered during future planning efforts. The concern regarding limited access to essential retail services in western McKinleyville is a valuable perspective and may help inform future discussions related to land use, commercial development, and neighborhood accessibility.
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7/8/2026 9:26 AMChapter 4 - Infrastructure and Housing Projects1. Re: Table 2, Highway Undercrossing Project: The noted FEMA funding may have changed. Verify current status with MCSD.Comment addressed. Information confirmed with MCSD.
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7/8/2026 9:26 AMChapter 4 - Infrastructure and Housing Projects2. If the Amazon ‘Last Mile Delivery’ facility is built and then if Amazon changes it to a data center, the implications for power and water demand would be significant.Comment noted. No revisions have been made because the comment is based on a hypothetical future land use change for which there is no current proposal or evidence. The report evaluates known and reasonably foreseeable conditions rather than speculative scenarios; therefore, the comment has been retained in the Appendix of Public Comments for the administrative record.
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7/8/2026 9:26 AMChapter 4 - Infrastructure and Housing Projects3. Pg. 4-16, Central Avenue reconfiguration paragraph … The adopted EIR does not address how bus stops would be accommodated along Central Avenue. Neither the narrative or the drawings of the reconfiguration address this.Comment accepted. The text has been revised to clarify that the adopted EIR identifies an enhanced transit facility within the Town Center but does not specify the final design or location of bus stops along the reconfigured Central Avenue. Bus stop placement and associated transit infrastructure will be determined during subsequent engineering design in coordination with the Humboldt Transit Authority.
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7/8/2026 9:26 AMChapter 4 - Infrastructure and Housing Projects4. Amazon Facility, Pg 4-38, Figure 16: suggestion: Add to figure 16 that the source of the numbers within the figure were supplied by Amazon and not the County (if this is correct). Once permitted and built Amazon could change course and, e.g., automate the facility which could likely greatly reduce the number of jobs; or change it into a data center. Another suggestion: Temper the text in the Study to reduce the risk of readers misinterpreting it as ‘factual prediction’. Like Yogi Berra said, allegedly, ‘It’s not over until its over.” I have not read through the study completely or thoroughly so I might be off base here. Comment partially accepted. The narrative already identifies the employment and operational information as estimates provided by Amazon for the proposed facility. To improve clarity and avoid any implication that these values are County projections, Figure 16 has been revised to label the values as estimates and to identify Amazon as the source of the estimates. No further revisions have been made regarding potential future automation or alternative uses, such as conversion to a data center, because these scenarios are speculative and are not supported by any current proposal or evidence. The report evaluates the proposed project as submitted and reasonably foreseeable conditions, not hypothetical future changes in use.
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7/9/2026 5:54 PMChapter 4 - Infrastructure and Housing Projectsp.4-35 et seq: The discussion of the financial impacts of new development should refer to the substantial body of research finding that higher density infill development generates much more tax revenue per acre and requires less investment in utilities than lower-density development.Comment accepted. The discussion has been revised to acknowledge that a substantial body of planning and economic development research has found that compact, higher-density infill development can generate greater tax revenue per acre while reducing the per-capita costs of extending and maintaining infrastructure and public services when compared to lower-density greenfield development. Appropriate references have been added to provide context for these findings.
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7/9/2026 5:54 PMChapter 4 - Infrastructure and Housing Projectsp.4-43 et seq: The researchers should review reports made by residents on Street Story (streetstory.berekely.edu) to inform assessments of safety and comfort on local streets, as well as the soon-to-be-published Level of Traffic Stress maps produced by HCAOG and partners.Comment noted. No revisions have been made to the report. The research team agrees that resources such as Street Story and the forthcoming Level of Traffic Stress maps developed by HCAOG and its partners may provide valuable information for evaluating bicycle and pedestrian safety and comfort. These resources will be reviewed and considered during preparation of the Transportation Implementation Plan, where detailed multimodal transportation strategies and project prioritization will be developed. The comment has been retained in Appendix B of the Public Comments for the administrative record.
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7/15/26 0:30Chapter 4 - Infrastructure and Housing ProjectsI am dismayed to see the map on page 4-13 showing the large Beau Pre Heights and Elizabeth Arthur segment planned for residential development. Much of this area is a California Sensitive Natural Community of Sitka Spruce/Salmonberry (Picea sitchensis/Rubus spectabilis) ranked by California Department of Fish and Wildlife as G3 and S2 as of 10/15/2018 and unchanged by 6/15/2026. https://www.wildlife.ca.gov/Data/VegCAMP/Natural-Communities
This community, already uncommon in McKinleyville, is not represented in the new McKinleyville Community Forest, as far as I know.
Comment noted. The map on page 4-13 should not be interpreted as determining that all land shown is appropriate for residential development without further environmental review, nor an endorsement of current or planned development of the research team. We agree the reported presence of the sensitive Sitka spruce–salmonberry natural community warrants careful verification, habitat mapping, and site-specific biological assessment before future land-use decisions are made. We concur that consideration should also be given to habitat connectivity, avoidance of sensitive areas, and whether this natural community is adequately represented within existing protected lands, including the McKinleyville Community Forest.
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7/15/26 0:30Chapter 4 - Infrastructure and Housing ProjectsS2 = Imperiled
A state rarity rank of S2 means the natural community is imperiled itn California because of:
• A very restricted range within the state
• Very few populations (often 20 or fewer)
• Steep declines in occurrence or abundance
• Other factors making it very vulnerable to extirpation (local extinction) from the state biologistshandbook.com.
• An S2 rank triggers stronger conservation attention in environmental review, land use planning, and habitat protection. It signals that the community is at high risk of disappearing from California and may require targeted protection measures
• In short: S2 in California’s natural communities means the vegetation type is imperiled within the state due to rarity, limited populations, and/or steep declines, making it very vulnerable to local extinction biologistshandbook.com.

The S2 designation means “imperiled” at the state level, and California identifies natural communities ranked S1–S3 as sensitive resources warranting conservation attention.

Thank you for emphasizing the significance of the S2 designation. An S2-ranked natural community is considered imperiled in California because of its rarity, restricted distribution, declining occurrence, or vulnerability to extirpation. The potential presence of this sensitive community within the area shown on the page 4-13 map reinforces the need for detailed habitat mapping, biological assessment, avoidance and conservation measures, and careful environmental review before residential development is considered. This concern and the need for targeted protection will be noted in the implementation planning process. Global rank (G-rank) 3 = Risk level: Moderate.
* Range and abundance: The community has a fairly restricted range and relatively few occurrences (populations or sites) compared to more secure ranks.
* Trends: There are recent and widespread declines in extent, abundance, or quality, or ongoing threats that could lead to further decline.
* Management concern: G3 communities are considered important for conservation planning and may warrant monitoring, habitat protection, or targeted management to prevent further decline.
Comment noted. While evaluating whether an adequate environmental study has been conducted for each past, current, or future development was beyond the scope of this study and it is well beyond our expertise to render an opinion on whether such conditions have been met, we concur in principle presence of this sensitive community within the area shown on the page 4-13 map reinforces the need for detailed habitat mapping, biological assessment, avoidance and conservation measures, and careful environmental review before residential development is considered. This concern and the need for targeted protection will be noted in the implementation planning process.
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7/15/26 0:30Chapter 4 - Infrastructure and Housing ProjectsNot only should this forest type be considered valuable “natural capital” to be surveyed and assessed for special conservation measures, all the moisture-laden forestlands on McKinleyville’s eastern boundary should be seen as important fire buffers and essential to restoring watersheds for salmon habitat (lost natural capital we could regain) and wildlife corridors. BTW, Mycologists & gourmets love the diverse & often delicious fungi that abound in those spruce forests. Thank you again for your fine study and attention to my concerns.Comment noted. The broader ecological functions of McKinleyville’s eastern forestlands, including their potential value as fire buffers, watershed restoration areas, salmon habitat, wildlife corridors, and distinctive fungal habitat, are important considerations. These areas should be evaluated comprehensively through habitat surveys and scientific assessment to identify appropriate conservation, restoration, and long-term stewardship measures. These comments will help inform implementation planning and future discussions regarding the protection of McKinleyville’s natural assets.
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7/9/2026 10:41 AMChapter 5 - Community Survey Results1. Pg. 5-4, Figure 1Statistical Significance: Comment- I understand the conclusion of statistical reliability and substantially informative results. However, How are such survey results biased because only the survey respondents who are willing to take a survey may not be representative of the broader population of concern? I realize this may not be feasible to adjust for.Comment noted. No revisions have been made. The survey employed a statistically representative sampling methodology designed to produce results that are representative of the target population within the stated confidence level and margin of error. In addition, the demographic characteristics of survey respondents closely aligned with those of the McKinleyville community, providing further confidence that the results reasonably reflect community perspectives. While all surveys are subject to the potential for nonresponse bias, standard statistical sampling methods and response weighting were used to minimize this effect. Accordingly, the survey results are considered statistically valid and appropriate for the purposes of this study.
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7/9/2026 10:41 AMChapter 5 - Community Survey Results2. It seems as though the majority of respondents were from a household with at least one full-time employed individual, long time residents, families or single adults with children and retired and/or senior residents. It is not surprising that this group responded to the survey because it seems, at least to me, that they are the most invested in McKinleyville. Likewise, I think they would be the most affected by incorporation, pro or con, or no incorporation.Comment noted. No revisions have been made. The survey was designed to obtain a statistically representative sample of the McKinleyville community rather than any single demographic group. While the results indicate that many respondents were long-term residents, households with employed individuals, families, and retirees, these characteristics closely reflect the demographics of the community as a whole. As with any survey, some groups may be more likely to participate than others; however, the respondent profile aligned well with community demographics, supporting the reliability and representativeness of the survey findings.
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7/9/2026 10:41 AMChapter 5 - Community Survey Results3. Pg. 5-15, Figure 10: Interesting down in the ‘Moderate Priority’ result is listed ‘Local Control and Independence’ … with ‘resistance to external influence’
Interesting that this response(s) does not seem to acknowledge the role of the County as a major external influence, e.g., financially and planning.
Comment noted. No revisions have been made. The report summarizes survey responses as expressed by participants and does not interpret or evaluate the underlying motivations or assumptions reflected in those responses. The observation regarding the County's role as an external influence represents the commenter's interpretation rather than an omission or factual inaccuracy in the reported survey results. Accordingly, the comment has been retained in the Appendix of Public Comments for the administrative record.
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7/9/2026 10:41 AMChapter 5 - Community Survey ResultsGeneral 2 part Question: Maybe this in the survey results, but What type of jobs are currently not in McK that do exist in either Arcata or Eureka? And, what type of jobs would need to be created in McK as part of development that are not currently do not exist in Arcata or Eureka?Comment addressed: Chapter 2 (Economic Data) has been expanded to include additional analysis of the region's employment base, including industries and occupations currently concentrated in Arcata and Eureka and opportunities for complementary employment growth in McKinleyville (see pages 2-X and 2-X). These additions provide context for identifying economic development opportunities that strengthen McKinleyville's economy while complementing, rather than duplicating, the economic roles of neighboring communities.
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7/9/2026 10:41 AMChapter 5 - Community Survey Results4. Pg. 5-17, Fig. 11; Very High – 1. Walkability …’less car dependent ..’ Moderate 9. Public Transportation’ …’Improved transit …’ Comment: It is surprising that improved transit isn’t a more prominent priority. HTA currently runs along Central Avenue and McKinleyville Avenue but there are not any spur routes into the various neighborhoods.Comment noted. No revisions have been made. The report accurately summarizes the survey results and reflects the priorities expressed by respondents without interpreting why certain issues ranked higher or lower than others. The observation regarding the relative ranking of public transportation and existing Humboldt Transit Authority service represents the commenter's interpretation of the survey findings rather than an error or omission in the report. Accordingly, the comment has been retained in the Appendix of Public Comments for the administrative record.
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7/9/2026 10:41 AMChapter 5 - Community Survey Results5. Pg. 5-17, Fig. 11; 10. Local Control; It seems surprising that in the context of incorporate or don’t incorporate Local Control isn’t a higher priority.Comment noted. No revisions have been made. The report presents the survey results as reported by respondents and does not interpret why particular priorities ranked higher or lower than others. The observation regarding the relative importance of local control is the commenter's interpretation of the survey findings rather than a factual error or omission. Accordingly, the comment has been retained in the Appendix of Public Comments for the administrative record.
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7/9/2026 10:41 AMChapter 5 - Community Survey Results6. Pg. 5-19, Fig. 12, Housing Affordability; The 57% Somewhat Affordable response makes sense when compared to the demographic of long time residents and seniors, who have probably owned their homes for many years and have not been in the active current purchasing market.Comment noted. No revisions have been made. The report presents the survey findings as reported by respondents and does not speculate on the reasons underlying individual responses. The suggestion that long-term homeowners and senior residents influenced perceptions of housing affordability is a reasonable interpretation but is not supported by evidence collected through the survey. Accordingly, the comment has been retained in the Appendix of Public Comments for the administrative record.
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7/9/2026 10:41 AMChapter 5 - Community Survey Results7. Pg. 5-25, Fig. 17, Lowest rating= Access to Healthcare Services; comment: Healthcare, both access and quality, is a much broader issue than for McK incorporation considerations. Perhaps the lowest rating reflects the respondents understanding that healthcare is a much bigger issue.Comment noted. No revisions have been made. The report accurately summarizes the survey results and does not interpret the reasons respondents assigned particular ratings to individual topics. The suggestion that healthcare received a lower priority because respondents viewed it as a broader regional issue is speculative and was not evaluated by the survey. Accordingly, the comment has been retained in the Appendix of Public Comments for the administrative record.
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7/9/2026 10:41 AMChapter 5 - Community Survey Results8. Pg. 5-27, Fig. 18; Interesting that the Top and 2nd Tier Priorities are those that McKinleyville as an incorporated city would have the least control over versus the County role.Comment noted. No revisions have been made. The report summarizes the survey findings as expressed by respondents and does not interpret the relationship between identified priorities and the respective authorities of a potential incorporated city and Humboldt County. The observation reflects the commenter's interpretation of the survey results rather than a factual error or omission. Accordingly, the comment has been retained in the Appendix of Public Comments for the administrative record.
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7/9/2026 10:41 AMChapter 5 - Community Survey Results9. Pg. 5-32, Fig. 21; Interesting that the top two Themes, Very High, are not consistent with the Town Center-type of retail. A ‘big box’ store could well pull business away from Town Center retailers.Comment noted. No revisions have been made. The report presents the survey findings as reported by respondents and does not evaluate the compatibility of individual retail formats with community priorities or potential economic impacts on existing or future businesses. The observation regarding the relationship between large-format retail development and the Town Center reflects the commenter's interpretation rather than a factual error or omission in the report. Accordingly, the comment has been retained in the Appendix of Public Comments for the administrative record.
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7/9/2026 10:41 AMChapter 5 - Community Survey Results10. Pg. 5-44, Fig. 30; The survey and census data may not have captured this but it would be interesting to see what percentage of the retired residents give back to the community by volunteering their time to various non-profit organizations, civic organizations, etc., which adds value to the ‘workforce’.
For example, I volunteer as a member of the McK Community Forest Committee; as well as taking time to read and comment on current issues, e.g., this economic study; the draft EIR for the Town Center project; the possible Amazon facility. As well as offering comments to the County Board of Supervisors.
Comment partially accepted. Chapter 3 includes estimates of volunteer contributions collected from many of McKinleyville's prominent nonprofit organizations as part of the community asset inventory. However, the survey did not ask organizations to distinguish volunteer hours by age or retirement status, so the contribution of retired residents cannot be quantified from the available data. While no revisions have been made to the current analysis, the recommendation has been noted for future implementation, and the Economic Development Committee should consider tracking volunteer participation by demographic group as a key performance indicator to better understand and recognize the economic value of civic engagement in the community.
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7/9/2026 10:41 AMChapter 5 - Community Survey Results11. Pg. 5-47, Fig.33; It would be interesting to see if the respondents in Opposition to the Town Center had a big overlap with those who responded either ‘Slightly Familiar or Not Familiar At All’ with the Town Center plan.Comment noted. No revisions have been made. The observation is interesting; however, Figure 33 summarizes responses to an open-ended question and was not designed to support statistical inference or cross-tabulation with respondents' familiarity with the Town Center Plan. As a result, it is not possible to determine whether respondents opposed to the Town Center substantially overlapped with those reporting limited familiarity with the plan. The comment has been retained in the Appendix of Public Comments for the administrative record.
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7/9/2026 10:41 AMChapter 5 - Community Survey Results12. Pg. 56; Statistical Inferences and Correlations section was very helpful for a summarized understanding. Comment noted. Thank you for the positive feedback. No revisions have been made, as the comment does not identify an error or omission in the report. The comment has been retained in the Appendix of Public Comments for the administrative record.
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7/9/2026 4:03 PMChapter 6 - Community Focus Groups1. Pg. 6-13; Comment on issue of outside home buyers, e.g. from outside of Humboldt County and higher price housing markets, affecting pricing and availability of housing in McK. Perhaps a contributing solution (outside the scope of the study) would be for the County, or incorporated McKinleyville, to offer a partial property tax credit for 5 years to home buyers who can show proof of Humboldt County residency for the previous 5 years.Comment partially accepted. While the specific recommendation is beyond the scope of the current analysis, it presents a potential policy option for encouraging homeownership among existing Humboldt County residents. The suggestion has been noted and will be incorporated into the draft Housing Recommendation Implementation Plan for future consideration by the Economic Development Committee and other implementing agencies.
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7/9/2026 4:03 PMChapter 6 - Community Focus Groups2. Pg. 6-15, section of Central Avenue issues …. The text here suggests that the Central Avenue reconfiguration proposal was driven by safety concerns … however, The slowing of traffic along Central, via a reconfiguration, was also proposed as a means to be more conducive to an effectual Town Center. The study group may want to re-research this point … I may be wrong here.Comment addressed. The text has been revised to acknowledge that the Central Avenue reconfiguration was intended not only to improve safety but also to support the function and character of the proposed Town Center.
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7/9/2026 4:03 PMChapter 6 - Community Focus Groups3. Pg. 6-17; Fig. 5; The solution(s) to the top two transportation ‘wants’ is/are:
• Extended bus service spurs into neighborhoods supplied by either/and/or:
• HTA (which would have to pilot study to see if there is sufficient ridership to be economically viable for them)
• Or, A hybrid collaborative with HTA with an incorporated McK partially subsidizing the added bus routes.
Comment noted. No revisions have been made to the report. The recommendations regarding expanded neighborhood transit service, including potential partnerships between Humboldt Transit Authority and a future incorporated City of McKinleyville, represent implementation strategies rather than findings of this study. These suggestions will be explored further during development of the Transportation Implementation Plan. The comment has been retained in Appendix B of the Public Comments for the administrative record.
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7/9/2026 4:03 PMChapter 6 - Community Focus Groups4. Pg. 6-18; Town Center Insight section: Fig. 6, pg. 6-19, shows residents’ wants for the Town Center. However, of significant importance is what are the ‘want’ for the Town Center concept that developers want to make it an interesting and viable investment for them to bring the Town Center to fruition.Comment noted. The research team agrees that understanding developer perspectives is an important consideration in evaluating the long-term viability of the Town Center concept. As part of this study, the business community was invited to participate in the online survey and focus groups, and several developers provided input addressing this topic. However, greater outreach to the development community, particularly developers and investors outside the immediate area who may not have been aware of the study, could provide additional insights in future planning efforts. No revisions have been made to the report because Chapter 6 summarizes the input received through the study process. The comment has been retained in Appendix B of the Public Comments and will help inform future stakeholder engagement efforts.
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7/9/2026 4:03 PMChapter 6 - Community Focus Groups5. Pg. 6-20, Community Insight. Some of my thoughts on this:
• I acknowledge that some individuals my well be over time taxed with work family, etc. feel they cannot devote the time to participating in the civic process; My recommendation is pick one civic group and focus on that for beginners.
• Taking a bit of initiative to be best informed about which groups/organizations are the most relevant to one’s interests or have the most influence is essential for forming realistic expectations.
• The MCSD Board of Directors has to most definitive authority over the span of responsibilities of MCSD. Their weekly meeting agenda’s are posted on the web for review. Anyone can propose and agenda item and offer open public comment on any issue within the MCSD jurisdiction.
• The McK Municipal Advisory Committee reports to the County Board of Supervisors and is just that, only advisory in charter. And only 1 of the 5 Supervisors is representative for McKinleyville.
• The County Board of Supervisors, of which there are 5, have broad authority over County related policies, ordinances, programs. Many issues not covered by MCSD fall under County jurisdiction.
The county is divided into 5 districts, hence, 5 supervisors. So, when an issue comes up for a vote before Board that is mostly or wholly a McKinleyville issue, then the Fifth District Supervisor must convince at least 2 other Supervisors to vote in favor of it .. this can be very challenging and politically charged.
This is one reason why McKinleyville residents feel cynical about local government and that they, the residents, are powerless to affect change.
Comment noted. No revisions have been made. The purpose of Chapter 6 is to summarize the themes expressed by focus group participants rather than evaluate the structure or effectiveness of local governance or civic engagement. The research team recognizes that the governance structure and distribution of authority among local agencies may influence residents' perceptions of their ability to affect change. However, the specific observations and recommendations provided represent the commenter's perspective and were not themes consistently identified through the focus group process. The comment has been retained in Appendix B of the Public Comments for consideration in future community engagement and implementation efforts.
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7/9/2026 4:03 PMChapter 6 - Community Focus Groups6. Pg. 6-22, Fig.8 Reasons to Leave McKinleyville graphic. The lack of health care (access and quality, my opinion) is not unique to McKinleyville; it is actually a County wide issue that cannot be solved locally. But, maybe not … How could an incorporated McK fiscally invest in being a health care (both access and quality specialty care) magnet?Comment noted. The research team recognizes that healthcare access and quality are regional issues that extend beyond the jurisdiction of McKinleyville alone. While no revisions have been made to the report, the research team will be developing a Healthcare Implementation Plan that explores potential strategies for improving healthcare access, attracting healthcare services, and strengthening regional partnerships. The comment has been retained in Appendix B of the Public Comments and will help inform development of these implementation strategies.
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7/9/2026 4:03 PMChapter 6 - Community Focus Groups7. Pg. 6-31; Issue of bike safety affected by transportation infrastructure, The element of risky bike riding behavior cannot be engineered out. It should start with an effective 6th thru 10th grades bike safety and handling skills course.Comment noted. No revisions have been made. The report recognizes that transportation safety is influenced by both infrastructure and user behavior but does not evaluate specific education or enforcement programs. The suggestion to expand bicycle safety education for middle and high school students represents a potential implementation strategy and has been retained in Appendix B of the Public Comments for consideration during future transportation planning and implementation efforts.
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6/27/26 8:20Chapter 8 - Strategic RecommendationsBullet point #13 - Telehealth. The McKinleyville Senior Center has been a telehealth access point for seniors for many years now. It is well-known and utilized. We also facilitate trained volunteer staff for many other internet-dependent tasks, such as routine DMV transactions, access to SSA resources, routine utility bill-paying (PG&E, AT&T, etc.), and other tasks better accomplished online.Comment accepted. The McKinleyville Senior Center's longstanding role as a telehealth access point, along with its support for seniors in accessing online government and essential services, is an excellent example of existing community resources that advance digital access and inclusion. The comment has been integrated into the strategy.
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7/9/2026 7:12 PMChapter 8 - Strategic Recommendationsp.8-11: It must be noted that plazas, landscaping, street furniture, etc., will not work very well with Central remaining a high-speed 4-lane road. The noise, fumes, and lack of safe pedestrian routes to and from these improvements will doom them. The Central Ave redesign called for in the Town Center is key to successfully activating the space.









Comment noted. No revisions have been made. The statement reflects the commenter's opinion regarding the relationship between roadway design and the success of public spaces rather than a factual error or omission in the report. While the Central Avenue redesign may influence the character and functionality of the Town Center, the report does not evaluate or predict the success of specific design alternatives. Accordingly, the comment has been retained in Appendix B of the Public Comments for the administrative record.
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7/9/2026 7:12 PMChapter 8 - Strategic Recommendationsp.8-25: It should be noted that many of the housing policies called for (e.g., site inventory, targets by income level, etc.) are basic requirements of a state-mandated Housing Element.Comment accepted. The text has been revised to acknowledge that several of the recommended housing actions, including maintaining a housing site inventory, establishing housing production objectives by income level, and monitoring progress toward housing needs, are fundamental components of California's state-mandated Housing Element process. The revised discussion clarifies that these recommendations are intended to complement and reinforce existing Housing Element requirements while identifying opportunities for local implementation and economic development coordination.
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7/9/2026 7:12 PMChapter 8 - Strategic Recommendationsp.8-30: Discussions about redesigns of Central Ave and Hiller Rd have already been drawn out over years. We don't need more years of tests, pilots, and studies, which will only further inflame controversy and will never lead to community consensus. What we need are evidence-based change to improve safety and create a more welcoming environment. The road cross-sections approved as part of the Town Center plan largely reflect this, and should be implemented as quickly as possible.Comment noted. No revisions have been made. The recommendation to discontinue additional studies and proceed directly to implementation reflects the commenter's opinion regarding the appropriate course of action rather than a factual error or omission in the report. The research conducted for this study, including community surveys and focus groups, identified a demonstrated need for continued community engagement, consensus-building, and implementation planning related to transportation and corridor improvements. Accordingly, the comment has been retained in Appendix B of the Public Comments for the administrative record.
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7/9/2026 7:12 PMChapter 8 - Strategic Recommendationsp.8-30: Regarding road fund prioritization, it has to be said that "Improving" traffic flow is often directly at odds with the other priorities residents identified, such as safety, vibrancy, and walkability. People want everything, of course, but there are some inherent tradeoffs. Comment accepted. The discussion has been revised to acknowledge that transportation planning often requires balancing competing objectives. While improving traffic flow remains an important consideration, it must also be evaluated alongside community priorities such as safety, walkability, economic vitality, and placemaking. The revised text recognizes that these objectives may involve tradeoffs that should be carefully considered through the implementation process.
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7/9/2026 7:12 PMChapter 8 - Strategic Recommendationsp.8-31: The Humboldt Transit Authority is in fact already piloting microtransit in McKinleyville and the rest of the region, the result of the 2021 McKinleyville Transit Study conducted for HCAOG. However, the document should also reference the need for increased frequency and span of service for the fixed-route buses serving the Central Ave corridor and connecting McKinleyville to Arcata, Eureka, Fortuna, and beyond.Comment partially accepted. The report has been revised to acknowledge that the Humboldt Transit Authority is currently piloting a microtransit service in McKinleyville and the surrounding region. No additional revisions have been made regarding increased fixed-route service frequency and span because those recommendations are implementation strategies that will be evaluated as part of the Transportation Implementation Plan in coordination with the Humboldt Transit Authority and other regional partners. The comment has been retained in Appendix B of the Public Comments for consideration during implementation planning.
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7/9/2026 7:12 PMChapter 8 - Strategic RecommendationsFigure 3: "Safe Routes to Daily Life," Public Works investment prioritization, transit improvements, and infill-first policies should all be Tier 1 priorities. These are crucial measures that require a long time to develop and even longer to have a noticeable effect; pushing them off until later means the results will take decades to see.Comment noted. No revisions have been made. The assignment of implementation priorities reflects the framework developed through the study and is not intended to predetermine the sequencing of specific projects. The recommendation to elevate certain transportation initiatives to Tier 1 represents the commenter's policy preference. Prioritization of projects and investments will occur through the implementation committees and future public deliberation process, where funding availability, feasibility, community priorities, and agency coordination will be considered. The comment has been retained in Appendix B of the Public Comments for the administrative record.
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7/14/26 14:03Chapter 8 - Strategic RecommendationsOKComment noted. We appreciate you taking the time to review Chapter 8 – Strategic Recommendations and acknowledge them.
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7/14/26 14:03Chapter 8 - Strategic RecommendationsImplementation!
Having reported on local planning documents for three decades, my observation is they are largely perfunctory and end up collecting dust on someone's shelf. I hope this plan has a better fate – and I believe the best way to move this work forward is an Implementation Committee (removing the “ad hoc” from the McKinleyville Economic Development Strategy Committee). This might be the same committee as recommendation #20 (Natural Capital Task Force) or it might be separate. Either way, it is imperative to shepherd this plan onward by building on the data, the findings and the collaboration of key players. I would be willing to serve on such a committee, for sure.
Comment noted. The comment is well taken and concurs that implementation is the most critical element in achieving the strategic recommendations outlined in Chapter 8. While the strategy provides a roadmap, its success will ultimately depend on sustained leadership, community buy-in, and continued collaboration among key stakeholders. The willingness of community members to remain engaged beyond the planning process will be essential to maintaining momentum and ensuring the recommendations are translated into meaningful action.
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7/14/26 14:03Chapter 8 - Strategic RecommendationsHousing and Neighborhood Development (category)
I think “housing” and “neighborhood development” are very different things – and both need our attention. Housing refers to shelter for individuals and families. Neighborhood development is a path to a sustainable, self-reliant economy (a process we call “Village Shift.”) Mapping neighborhoods is a great tool for identifying assets and building community networks – that's why the team's inclusion of an initial neighborhood map interested me so. I would like to see the mapping exercise continue as a public outreach effort for the ongoing Local Economic Strategy Implementation Committee. McKinleyville's 16,000 residents live in 30-40 probably identifiable neighborhoods, which should be mapped, named and reviewed for food system assets.
Comment noted: The distinction between housing and neighborhood development is well taken, and the importance of neighborhood-based planning and asset mapping is recognized. This suggestion will be incorporated into the implementation plan within the Housing section, with consideration given to neighborhood mapping and community outreach as tools to strengthen local engagement, identify community assets, and support long-term implementation of the Economic Development Strategy.
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7/14/26 14:03Chapter 8 - Strategic Recommendations#9. Develop a local sustainable food-business campus: commercial kitchen, incubator, food hub, and food-truck plaza. This is an important goal that echoes Strategic Action 1.1.2 in the Humboldt County CEDS: “Encourage food hubs, cooperatives and collaborations for collective purchasing, distribution, project bidding and marketing.” Imagine a “food hub” (also called “public market”) is where every aspect of our food system – from cultivating produce to retail and composting waste is represented an connected in a single place. Food hubs need to be developed across McKinleyville with the eventual goal of feeding the population with local food production. Part of implementing this goal is to create vehicles for local investment. I reference Michael Shuman's seminal work, and Inquiries into the Nature of Slow Money by Woody Tasch as an introduction to moving surplus dollars off Wall Street and putting them to work locally. I would tap Coast Central Credit Union and Cal Poly Humboldt as major partners in the investing-shift strategy. It could be under the purview of the Natural Capital Task Force, and it's own working group.Comment noted: The implementation plan will consider opportunities to further explore the development of a sustainable food-business ecosystem, including partnerships, phased implementation, and the role of local organizations in supporting food entrepreneurship and investment. The suggested resources and potential partners provide valuable direction for future implementation efforts and will be taken into consideration as the strategy moves forward.
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7/14/26 14:03Chapter 8 - Strategic Recommendations#20. Establish a sustainability and natural capital task force. As previously stated, I believe we need an Implementation Committee as well as a Local Economy Working Group to shepherd investment in food system components – is that the purview of the Natural Capital Task Force? A case in point: Cypress Grove Goat Farm. In May, Cypress Grove announced plans to close its in-house goat dairy in Dows Prairie after 15 years of operation. McKinleyville businesswoman Mary Keehn founded her cheese-making operation in 1983, selling it to the Switzerland-based Emmi Holding in 2010. The goat dairy was then launched to localize milk supplies in a time of uncertainty in the regional goat milk supply chain – a move we would applaud. The closure announcement blind-sided the dairy staff, and the public has yet to learn the fate of those jobs, the 1,500 goats or the 38 acres of land.Comment noted: The suggestion to clarify the respective roles of an Implementation Committee, a Local Economy Working Group, and the Natural Capital Task Force will be considered during implementation planning. The Cypress Grove example underscores the importance of coordinated local leadership, timely community engagement, and strategies that protect local jobs, agricultural assets, and supply-chain resilience.
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7/14/26 14:03Chapter 8 - Strategic RecommendationsCypress Grove is on the record that they are moving back to the globalization model, purchasing goat milk from suppliers in the broader Emmi network. The company claims alfalfa and other grains used for goat feed cannot be grown effectively in our coastal temperate weather. A Local Business Retention Rapid Response Team should be tasked work with Cypress Grove and try keep the dairy viable.Comment noted. The suggestion aligns directly with the strategy’s recommendation to establish a Local Business Retention Rapid Response Team. Such a team could engage Cypress Grove and other key partners to explore options for maintaining the local dairy operation, protecting jobs and agricultural assets, and strengthening the resilience of McKinleyville’s local food economy.
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