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Emotional State: Curiosity (when you want them to be gripped by an unshakable desire to click and read more):
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Secret
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Confidential
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Controversial
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Underground
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What no one tells you
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Have you heard
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Cover-up
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Forbidden
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Banned
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Behind the Scenes
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Secret agenda
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Secret plot
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Insider
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Off-the record
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Blacklisted
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Censored
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Concealed
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Confessions
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Unbelievable
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Covert
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No one talks about
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Hidden
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underground
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Insider’s Scoop
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Intel
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Emotional State: Urgency (If you want then to take action now now now):
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Magical
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Instantly
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Missing Out
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Left behind
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Magnificent
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Miracle
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Most Important
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Profitable
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Proven
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Quick
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Remarkable
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Results
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Revolutionary
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Safe
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Save
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Sensational
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Should
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Startling
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Strongly agree/ recommend
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Strongly suggest
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Superb
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Superior
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Tremendous
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Truly
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Trustworthy
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Urge
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Worthwhile
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Deadline
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Limited
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Seize
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bargain
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Discount
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Explode
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Extra
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Fortune
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Freebie
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Jackpot
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Reduced
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Instant Savings
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Skyrocket
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Immediately
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Imminently
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Emotional State: Confusion and Helplessness (Especially useful when questioning Status Quo, making them realize what they are missing out or “us vs them” style content)
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doubtful
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uncertain
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indecisive
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perplexed
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embarrassed
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hesitant
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disillusioned
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distrustful
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misgiving
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unsure
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tense
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stressed
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uncomfortable
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dishonest
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disdainful
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manipulative
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judgmental
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argumentative
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authoritative
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condescending
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distracted