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How to Use This Template:
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Included here are three customizable sales battlecard templates for comparing your solution against competitors. Please make a separate copy of your preferred template for each competitor analysis you want to create.

The Competitor Overview template summarizes the key differentiation points between your offering and a specific rival's. It is meant primarily for internal sales team prep.

The You vs Competitor template does a side-by-side feature-by-feature and benefit-by-benefit comparison to showcase your solution's advantages. This can be used both internally and as external collateral during client meetings.

The Multiple Competitors template allows you to quickly showcase at a glance where you and several competitors stand on important criteria. This high-level visual overview can be powerful collateral when shared with prospects.
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Sales Battle
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Card Templates
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