Business Assumption Analyzer

	A	B	C	D
1	Business Assumption Analyzer

2	The 'Business Assumption Analyzer' is based on "How to Diagnose Your Riskiest Assumptions" by Diana Kander
3	It was created by the Founder Institute
4	To use this document, click "File/ Make a Copy", and then use the 'Analyzer' tab!
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6	Assumption	Possibility of wrong assumption (1-5)	Level of Impact if wrong (1-10)	Total Risk Level
7	My target customer is the owner operator of a tractor trailer truck rather than the owner of a small or medium fleet	3	9	27
8	Their problem is that they need to buy as much gas for their truck as large fleets, but they don’t get the fuel discounts that group purchasing affords	2	7	14
9	There are no good options for fuel discount cards that allow owner operators to save 10 cents per gallon or more	5	5	25
10	Owner operators of trucks get information on new products from trade periodicals and online message boards	5	3	15
11	The average discount fuel card that owner operators use saves them 5 cents or less	4	3	12
12	Less than 50% of owner operators use any discount fuel card	4	8	32
13	We can sell discount fuel cards to owner operators through an inside sales force over the phone	4	8	32
14	We can sell discount fuel cards to owner operators through an online presence	4	4	16
15	We can partner with an existing fuel card underwriter to create our card and discount program	5	10	50
16	We have the necessary team to understand the trucking industry and deploy this product	3	4	12
17	We have the necessary team to supervise an inside sales operation	3	4	12
18	We understand what is required on the backend to process applications, approvals, and customer service	5	5	25
19	We need 500 customers to achieve our minimum revenue goal	1	3	3
20	Each inside sales representative will sign up 20 new accounts per month	4	5	20
21	Our team is on the same page about equity distribution, roles, and responsibilities	4	5	20
22	There are no regulatory hurdles for us to offer this product to truck drivers	5	8	40
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