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To Use In Google Sheets: Select File → Make a copy
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To Use In Excel:Click here to download
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To Share This:Share this link
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Overview
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Craft Owners and Operators:

We're not going to give you the standard preamble. We all know the situation. What's most important now is making informed decisions and doing what we can to ride this thing out successfully. This planning tool is designed to facilitate those decisions by answering a set of key questions:

First: With your last 12 months of P&L performance as a baseline, and given the best, worst, and most likely sales reduction scenarios extracted from the information you have on the ground paired with industry-wide data, how much runway do you have?

Second: What expense reduction and cash infusion levers can you pull to extend that runway?

Third: How do you prioritize which relief, debt/capital, deferment, expense reduction options to pursue and when should they happen?

This will be an uncomfortable exercise. But it's what’s needed, from the financial perspective, to steady the hand, identify what's in your control, and give your business the best chance of making it through for everyone to enjoy on the back end of this thing.

Godspeed.

- Chris Farmand and The SBS Team
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Last Updated Monday, 8/3/2020
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Start Here
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Watch this short video on how to put the template to use
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Resources
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The Brewery’s Cash Flow Contingency Plan: Webinar Replay
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Example BrewCo 12-month Profit and Loss Output (For Reference)
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Example BrewCo Cash Flow Contengency Plan (Completed Version)
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If you have questions specific to this planning tool → email tom@sbstandard.com.
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If you have more broad financial or operational questions → email chris@sbstandard.com.
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Time permitting, we will do our best to get back to you with answers or point you to relevant resources on the topic.
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Additional Resources
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The Package Store Study: How breweries are using to-go sales to replace lost taproom revenue
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Ekos Finance Webinar: Using the crisis to shore up weaknesses and rebuild the P&L
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Coronavirus Emergency Loans Small Business Guide and Checklist
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Guidance on Federal Tax Credits from The Families First Coronavirus Response Act
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Ekos: Ideas for Driving Revenue Outside the Taproom
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Ekos: Creative peer initiatives craft beverage companies are implementing to stay afloat
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Arryved: Data on the strategy Taprooms and Brewpubs are using to get creative
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