2016 VEBU social media calculator
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"Outreach" Effectiveness:
"Support" Effectiveness:Color Code:
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3
Requested Metrics:Requested Metrics:Requested Inputs
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5
Total Lifetime Post Reach (past 180 days):
Money Spent on Social Media in the Past Quarter:
Researched Inputs
6
1338623311250
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Estimates
8
Total Lifetime Post Reach by People Who Like Your Page (past 180 days):
Average Number of Engaged Users Over 28 Days:
9
608396291021Discount Factors
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11
Total Unique Videos Views to 95% (past 180 days):
Estimates:Interesting Output
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325528
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Average animals spared by preventing one person's recidivism over a period of 1 month:
Most Important Output
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Estimates (from the Online Ads Cost Effectiveness Spreadsheet):
PessimisticRealisticOptimistic
15
0.318750.54250.75
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Total animals spared per year of vegetarianism:
17
PessimisticRealisticOptimistic
Total years of suffering averted by preventing one person's recidivism over a period of 1 month:
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7.6513.0218PessimisticRealisticOptimistic
19
0.081250.1281250.18125
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Total years of suffering averted per year of vegetarianism:
21
PessimisticRealisticOptimistic
Average monthly rate of recidivism:
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1.953.0754.350.007
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24
Probability that a video view will create a 7.03 year vegetarian:
Probability that following a FB page will prevent recidivism:
25
PessimisticRealisticOptimisticPessimistic:Realistic:Optimistic:
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0.00160.00560.01440.00010.150.3
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28
Discount Factors:Discount Factors:
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30
Video content:
In the past 3 months, did the page include any of the following features? (1="yes"; 0="no"):
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Use the second sheet of this document to calculate the number of views of videos that...
Feature:Examples:1="yes"; 0="no"
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...have a strong "go veg" message (e.g. investigations, detailed animal rescue stories, arguments for going veg):...have a weaker "go veg" message (e.g. veg food ideas, info about nutrition, cute rescued farmed animals):...have a very weak or no "go veg" message (e.g. cute animals that don't reference rescue stories, <15 sec videos):EducationNews, links to informational websites, health info, environmental info1
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36
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Discussion among usersDebates, discussions, sharing of resources in the comment threads1
38
72414722964555413
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Video content discount factor:
Interaction with leadersPage moderators are available to answer questions and provide feedback1
41
0.1071301186
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Audience:Specific strategiesRecipes, meal ideas, tips for dining out, etc.1
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Portion of video reach by fans:Portion of video reach by non-fans:
46
MotivationPhotos and memes of cute farm animals, reminders of suffering in factory farms, etc.1
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0.45449395660.5455060434
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Relative probability a fan will view to 95%:Relative probability a non-fan will view to 95%:Group belongingArticles or lists e.g. "Why we're proud to be vegan" or "What people get wrong about vegans"1
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2.3330.4286326618
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Event informationInformation about vegfests, local meetup groups, direct action events, etc.1
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Portion of views from fans:Portion of views from non-fans:
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0.66029872680.3397012732
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Discount factor for strength of page:
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Probability a fan is non-veg:Probability a non-fan is non-veg:1
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0.7750.9333Number of Fans:
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127536
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Probability that a given video view to 95% comes from a non-veg*n:
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0.8287747115
Is the organization a local group, likely to have many fans who do not follow other pages?
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(1="yes"; 0="no")
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Calculated Estimates:0
63
64
Total animals spared per 7.03 year veg convert
Discount factor for multiple pages:
65
PessimisticRealisticOptimistic0.333
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53.779591.5306126.54
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Discount factor for portion of fans who are veg:
68
Total years of suffering averted per 7.03 year veg convert
0.225
69
PessimisticRealisticOptimistic
70
13.708521.6172530.5805Calculated Estimates:
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72
Approximate unique 95% video views from non-veg*ns:
Number of engaged veg page fans at risk of returning to meat in a 1 month period:
73
269789.3743143.358075
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75
Number of 7.03-year vegetarians created:
Number of people prevented from returning to meat in a 1 month period:
76
PessimisticRealisticOptimisticPessimisticRealisticOptimistic
77
46.24410825161.8543789416.19697430.0047738238987.16073584614.32147169
78
79
Number of lives saved by social media outreach over a three month period:
Number of lives saved by social media support over a three month period:
80
PessimisticRealisticOptimisticPessimisticRealisticOptimistic
81
2486.9850214814.6284152665.565130.00456496910211.6540975932.22331131
82
83
Years of suffering averted by social media outreach over a three month period:
Years of suffering averted by social media support over a three month period:
84
PessimisticRealisticOptimisticPessimisticRealisticOptimistic
85
633.9373583498.84657212727.511570.0011636195752.7524078417.787300233
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87
Totals and Cost Effectiveness:
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89
Total animals spared by social media:
Animals spared by social media per dollar:
90
PessimisticRealisticOptimisticPessimisticRealisticOptimistic
91
2486.98958514826.2825152697.788440.22106574091.3178917794.684247861
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93
Total years of suffering averted by social media:
Years of suffering averted by social media per dollar:
94
PessimisticRealisticOptimisticPessimisticRealisticOptimistic
95
633.93852163501.5989812735.298870.056350090810.31125324271.132026566
96
97
98
99
100
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