Universal Analytics Training & Documentation v8-18 (public)
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Suggested OrderTitleTopicDescriptionTypeDurationPresented byMore infoLink
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1Google Analytics (GA) for Beginners
Fundamentals of Google Analytics (GA)
Learn the basic features of Google Analytics (GA) including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking.
VideoOnline course
Google Analytics (GA) Academy
https://analytics.google.com/analytics/academy/course/6
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2Google Analytics (GA) 101 - Part 1 (10/16/17)UB’s Project, GA Basics
Overview of the UB Universal Analytics project, goals, pilots, process. Basics of Google Analytics (GA). What it is. How it is used.
Video1 hr
Converge Consulting for UB
https://drive.google.com/file/d/0B6bNWaa-uuj6QzljYmVJMVEyd2s/view?usp=sharing
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2Google Analytics (GA) 101- Part 1(10/16/17)UB’s Project, GA BasicsPRESENTATION SLIDE DECK
PDF - slide deck
1 hr
Converge Consulting for UB
https://drive.google.com/file/d/0B6bNWaa-uuj6NHg0WGNRWlNOa2c/view?usp=sharing
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3Google Analytics (GA) 101 - Part 2 (10/23/17)Report Tour, IntegrationsPRESENTATION SLIDE DECK
PDF - slide deck
1 hr
Converge Consulting for UB
https://drive.google.com/file/d/0B6bNWaa-uuj6QTc2dFlKQjJPX1k/view?usp=sharing
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3Google Analytics (GA) 101 - Part 2 (10/23/17)Report Tour, Integrations
Tour of available reports. Definitions. Integration between Google Analytics (GA) and other Google Analytics (GA) tools (eg Search Console, Google Tag Manager, Google Data Studio).
Video1 hr
Converge Consulting for UB
https://drive.google.com/file/d/0B6bNWaa-uuj6QTc2dFlKQjJPX1k/view?usp=sharing
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4Google Analytics (GA) 201 Part 1 (10/25/17)Events & Goals
Events & Goals; Event tracking, full capabilities – what can be done?; how to track from different sources, media (social media, PDFs, videos, emails, other campaigns); Triggers vs Events; limitations & restrictions; tracking conversions, identify successful conversions; Tracking search, opens/expands, CMS components.
Video1 hr
Converge Consulting for UB
https://drive.google.com/file/d/0B6bNWaa-uuj6TWFDTF81cjVEZzQ/view?usp=sharing
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4Google Analytics (GA) 201 Part 1 (10/25/17) Events & Goals: Example of EventsADDITIONAL MATERIALpdfna
Converge Consulting for UB
https://drive.google.com/file/d/0B6bNWaa-uuj6Q2RIVnlFcGxkQ2c/view?usp=sharing
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4Google Analytics (GA) 201 Part 1 (10/25/17) Events & Goals: Example of GoalsADDITIONAL MATERIALimagena
Converge Consulting for UB
https://drive.google.com/file/d/0B6bNWaa-uuj6eGx2bF9SeFVpSzg/view?usp=sharing
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5Google Analytics (GA) 201 Part 2 (10/30/17)Filters & SegmentsHow and when to use them; querying data “on the fly”1 hr
Converge Consulting for UB
https://drive.google.com/file/d/1KlaPZIJLs-Dkute-kGCKb7nICG8OtowB/view?usp=sharing
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6Google Analytics (GA) 201 Part 3 (11/1/17)Reports, Dashboards & Tools
Understanding the different kinds of reports; which reports/dashboards make most sense for UB; how to save them, automate them; Custom Dashboards vs. Data Studio Reports – when should we use one over the other
1 hr
Converge Consulting for UB
https://drive.google.com/file/d/1eCuGSbn7SzhIzQ6h8f48jfYoK1CDMMbe/view?usp=sharing
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7Google Tag Manager FundamentalsOnline course
Google Analytics (GA) Academy
https://analytics.google.com/analytics/academy/course/5
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8Google Tag Manager (GTM) 101 (11/6/17)GTM Basics
Basics, What is it; about UB’s GOOGLE TAG MANAGER container; how and when to use UB’s GOOGLE TAG MANAGER container; using GOOGLE TAG MANAGER beyond Google Analytics (GA)
1 hr
Converge Consulting for UB
https://drive.google.com/file/d/1yJtkCL9x72jhURNhdqenOnjrApfjnWMF/view?usp=sharing
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Google Tag Manager (GTM) 201 - Part 1 (11/8/17)
Tags, Triggers and Variables1 hr
Converge Consulting for UB
https://drive.google.com/file/d/1c-iOBIzp_BArJcJDpQwalbRen2UG6Uhs/view?usp=sharing
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Google Tag Manager (GTM) 201 - Part 2(11/15/17)
Auto Event Tagging & Data Layer1 hr
Converge Consulting for UB
https://drive.google.com/file/d/1sP_sik1bsXdY8rTgJAEqFmRnulZydQVz/view?usp=sharing
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11Google Data Studio 360Learn how to create beautiful reports using the new Google Data Studio. Data Studio makes it easy to connect to your data, visualize that data, and share and collaborate with colleagues and customers.Video5 mins
Google Analytics (GA) Academy
https://youtu.be/6FTUpceqWnc
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12Google Data Studio (GDS) 101 (11/27/17)Reports OverviewUB’s Google Data studio ReportsVideo1 hr
Converge Consulting for UB
https://drive.google.com/file/d/1Oop2LSPNPXDmGHeCBMip9pQUYLEBvNTf/view?usp=sharing
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Google Data Studio (GDS) 201 Part 1 (11/29/17)
Building a ReportVideo1 hr
Converge Consulting for UB
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14Google Data Studio (GDS) 201 Part 2 (12/4/17)Filters, segments & Data SourcesVideo1 hr
Converge Consulting for UB
https://drive.google.com/file/d/1ieOcGNgw-LhU99qICytVsgLEDThxel9q/view?usp=sharing
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15Google Data Studio (GDS) 201 Part 3 (12/6/17)Beyond Google Analytics (GA)Video1 hr
Converge Consulting for UB
https://drive.google.com/file/d/1xW6vTwu_mVGce7FtmdSI8sBgjomzX8Rb/view?usp=sharing
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Universal Analytics- Wrap up & Q&A (12/11/17)
Questions & Buffer TimeVideo1 hr
Converge Consulting for UB
https://www.youtube.com/user/googleanalytics
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17Google Analytics (GA) - AdvancedVideoOnline course
Google Analytics (GA) Academy
https://analytics.google.com/analytics/academy/course/7
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More Training & Resources
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Google Analytics (GA) AcademyGoogle Analytics toolsGoogle training center for its analytics products
Online Courses & Videos
Google Analytics (GA) Academy
https://analytics.google.com/analytics/academy/
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Google Analytics (GA) Youtube channel:Google Analytics toolsGoogle's Youtube repository for analytics trainingVideo
Google Analytics (GA) Academy
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Universal Analytics (UA) Training Agenda fall 2017.docx
UA Training Sessions list
list of UB's planned Universal Analytics training sessions with dates and times
Wordnana
https://docs.google.com/document/d/1vD5vCHzuDZoLW-j6YtosHHqFnswQoGuWWYm1yvhH2e4/edit?usp=sharing
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How to use Analytics with AdwordsAdwordsVideo6 mins 49 secs
Google Analytics (GA) Academy
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GA in 60 Seconds: Linking AdWords & AnalyticsAdwordsVideo1 min
Google Analytics (GA) Academy
https://youtu.be/9fQCWoJ0fm8
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https://docs.google.com/document/d/1_Kbf_jE5LBXLp-JYoFiwyTwSMjXjGJNiMut2eOXV7f8/edit?usp=sharing
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Google Ad WordsAdwordsVideo
UB University Communications - Solutions Group
http://ubcms.buffalo.edu/training/dct-solutions-group.host.html/content/shared/www/cmshelp/training-solutions-group-/Video-8.detail.html
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Google Data Studio
https://www.google.com/analytics/data-studio/?utm_medium=email&utm_source=newsletter&utm_campaign=julyadvanced&utm_content=en_us
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