[Shared] #RTP23A10: Geographic assessment

	A	B	C	D	E	F	G	H
1	Data point	Source	Reasoning	Data Completeness	Weight Zuzana	Weight Moritz	Weight Aggregated	Comment
2	Raw silk imports	https://oec.world/en/profile/hs/silk	Raw silk is not what we focus on in our report. We rather focus on consumer-ready processed silk products. However, this could be added as an additional perspective/proxy with lower weight.	Full	5.0%	5.0%	5.0%
3	Silk consumption	https://inserco.org/en/statistics	This is a good indicator for the amount of silk product consumption, but data is limited.	Only partial data; assigned lowest value to all missing ones	5.0%	20.0%	12.5%	Zuzana rated this so low because of the limited nature of the data; Moritz agrees, but thought that this indicator was the best proxy we had; in sum, good indicator with very limited data
4	Market size for apparel	https://www.statista.com/forecasts/758683/revenue-of-the-apparel-market-worldwide-by-country	One main use case of silk is apparel, so the size of a country's apparel market should be correlated with that for consumer silk products.	Only partial data; estimated missing ones based on linear regression	18.0%	25.0%	21.5%
5	Value of household consumption of clothing	https://euratex.eu/wp-content/uploads/EURATEX_FactsKey_Figures_2022rev-1.pdf	The higher the consumption value of clothing, the higher the sales of silk products might be.	Only partial data; estimated missing ones based on linear regression	17.0%	10.0%	13.5%
6	GDP per capita	https://data.worldbank.org/indicator/NY.GDP.PCAP.PP.CD	The richer a country's population, the more resources they will have available for luxury products like silk.	Full	15.0%	2.5%	8.8%	Moritz rated this so low because the variable is highly correlated with the value of household consumption of clothing and is used to predict missing values in that data
7	Number of farmed animal advocacy organisations per capita	https://docs.google.com/spreadsheets/d/1J7SAuVH9lyDb0Vu5FFM-IVOFYkEvNVcI16YZoDURwn0/edit#gid=9515991133	The more animal advocacy organisations are active in a country, the easier it should be to run a strong campaign.	Full	12.0%	15.0%	13.5%
8	Global influence	https://www.globalpresence.realinstitutoelcano.org/en?years=2022	The bigger a country's influence globally, the more impactful a campaign will be.	Only very few missing, assumed missing values based on similar countries	10.0%	10.0%	10.0%
9	Political stability	https://databank.worldbank.org/source/worldwide-governance-indicators#	More politically stable countries will be easier to operate in and draw attention to our campaign.	Full	5.0%	5.0%	5.0%	We expect that countries ranking high in other factors will not be highly politically unstable and thus rated this lower
10	Percentage of population volunteering	https://www.cafonline.org/docs/default-source/about-us-research/caf_world_giving_index_2022_210922-final.pdf	Volunteers and civil engagement are important factors for running a strong campaign	Only very few missing, assumed missing values based on similar countries	10.0%	5.0%	7.5%
11	Innovation index	https://www.wipo.int/edocs/pubdocs/en/wipo-pub-2000-2022-en-main-report-global-innovation-index-2022-15th-edition.pdf	Strong support for innovations could mean that alternatives for silk are more likely to be adopted.	Full	3.0%	2.5%	2.8%
12					100.0%	100.0%	100.0%
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14	Share of household consumption for clothing	https://datatopics.worldbank.org/consumption/detail#datasource	The larger the share of spending on clothing, the higher the sales of silk products might be.
15	Market size for luxury products	No good source found	Silk is a luxury product, so the size of a country's luxury market should be correlated with that for consumer silk products.
16	Percentage of veg*ns	Did not have time to add	The percentage of vegans could be a proxy for the amount people care about animals.
17	Further indicators for tractability / care for animals	Did not have time to add	Animal Protection Index, % of cage-free eggs, etc.
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