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Product Merchandising
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INTRODUCTION
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Product placement and merchandising in a retail store are all about influencing customer behavior to maximize sales. Strategic store layout, product positioning, and sensory cues subtly guide shoppers toward making a purchase. If you're currently selling HiBAR in your refillery but sales aren't where you'd like them to be, the best practices below can help. And if you're adding HiBAR to your product lineup, implementing these strategies from the start will ensure you grab attention and drive sales right away.
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PRODUCT DISPLAY BEST PRACTICES
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1. Solid Shelving: Place products on eye level shelving with a solid background
2. Eliminate Gaps: Display products side-by-side with no gaps
3. Rainbow Order: Display products in rainbow order on shelving
4. All Options: Stock the full set of options for each product line
5. Quantity: Stock four units of each product
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HOW THIS HELPS REFILLERIES SELL
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1. Reduces Visual Clutter: Refilleries can be intimidating and overwhelming to a mainstream customers. There is a lot to look at and most of it is foreign to them. We want to reduce the intimidation and make it easy for them to explore HiBAR's products. When you merchandise our products on solid shelving with a solid background and eliminate gaps, it's easier for customers to explore HiBAR's products.
2. Attracts Attention: Utilizing solid shelving, eliminating gaps, and displaying products in rainbow order makes HiBAR's packaging stand out. Mainstream customers will be drawn to this type of display, increasing sales.
3. Improves Sales: Customers want to know that you offer the products they want and need. HiBAR provides various options exactly for this reason. If you only carry a subset of HiBAR's product offerings or consistently run out, you are missing sales and that customer will go somewhere else to find what they need.
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RESOURCES
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