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6 | Level | Area/Stage | Status | Resource Name | Type | Author / Website | What it is | How to use it | Usefulness | |||||||||||||||||
7 | 1. Learn SEO Basics | Introduction to SEO | How Google Search Works | Guide | A foundational overview of Search Engine Optimization, its importance, and the key components involved. | Study basic SEO concepts and terminology. Understand how search engines work, including crawling, indexing, and ranking. Learn about the three main pillars of SEO: on-page, off-page, and technical SEO. | Provides a solid foundation for all other SEO activities. Helps in developing a strategic approach to improve website visibility and rankings. Essential for new SEO practitioners to grasp the scope and importance of SEO. | |||||||||||||||||||
8 | Search Engine Optimization (SEO) Starter Guide | Guide | ||||||||||||||||||||||||
9 | Overview of (Google's) guidelines | Guide | ||||||||||||||||||||||||
10 | The Beginner's Guide to SEO | Guide | Moz | |||||||||||||||||||||||
11 | SEO Basics: Beginner’s Guide to SEO Success | Guide | Ahrefs | |||||||||||||||||||||||
12 | The Beginner’s Guide to SEO | Guide | ContentKing | |||||||||||||||||||||||
13 | The Complete SEO Guide for Beginners | Guide | Mangools | |||||||||||||||||||||||
14 | Learn SEO in 2021: The Beginner's Guide to SEO | Guide | SEMrush | |||||||||||||||||||||||
15 | SEO Fundamentals Course with Greg Gifford | Course | Greg Gifford / SEMrush | |||||||||||||||||||||||
16 | Keyword Research | The SEO Keyword Research Master Guide | Guide | Moz | ||||||||||||||||||||||
17 | How to Do Keyword Research for SEO | Guide | Tim Soulo / Ahrefs | |||||||||||||||||||||||
18 | The 2021 Keyword Research Guide for SEO | Guide | Rob Woods / SEMrush | |||||||||||||||||||||||
19 | How to Do Keyword Research for SEO: A Step-by-Step Guide | Guide | Mark Traphagen / Search Engine Journal | |||||||||||||||||||||||
20 | Keyword research for SEO | Guide | Mangools | |||||||||||||||||||||||
21 | Keyword Research: The Definitive Guide (2021) | Guide | Backlinko | |||||||||||||||||||||||
22 | How To Do Keyword Research in 2020 | Guide | Nick Eubanks | |||||||||||||||||||||||
23 | Keyword Research Course with Greg Gifford | Course | Greg Gifford / SEMrush | |||||||||||||||||||||||
24 | Keyword Research for SEO Today: Guide, Steps, Tips, Tools, Mistakes and more! | Video | Crawling Mondays | |||||||||||||||||||||||
25 | Competition Analysis | The Guide to SEO Competitor Analysis | Guide | Moz | ||||||||||||||||||||||
26 | How to Do an SEO Competitive Analysis | Guide | Jennifer Slegg / SEMrush | |||||||||||||||||||||||
27 | How to Do an SEO Competitor Analysis [Template Included] | Guide | Joshua Hardwick / Ahrefs | |||||||||||||||||||||||
28 | Your Essential Guide to Crushing Competition [w/ Template] | Guide | Sam Underwood / Advanced Web Ranking | |||||||||||||||||||||||
29 | The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most | Guide | Elise Dopson / Databox | |||||||||||||||||||||||
30 | Content Optimization | The Complete Guide to Content Optimization In 2019 | Guide | Frase | ||||||||||||||||||||||
31 | How to Create Perfectly Optimized Content: 16 Essential Elements | Guide | James Brockbank / Search Engine Journal | |||||||||||||||||||||||
32 | SEO Copywriting: The Definitive Guide | Guide | Backlinko | |||||||||||||||||||||||
33 | SEO Copywriting Guide: A Smarter Approach To Ordering Content | Guide | Maria Kalyadina / SEMrush | |||||||||||||||||||||||
34 | Role of Content Course with Eric Enge | Course | Eric Enge / SEMrush | |||||||||||||||||||||||
35 | Content Marketing Fundamentals Course with Ashley Segura | Course | Ashley Segura / SEMrush | |||||||||||||||||||||||
36 | Strategical Content Optimization in an SEO Process | Video | Crawling Mondays | |||||||||||||||||||||||
37 | Technical Optimization | Overview of crawling and indexing topics | Guide | |||||||||||||||||||||||
38 | The Beginner’s Guide to Technical SEO | Guide | Patrick Stox / Ahrefs | |||||||||||||||||||||||
39 | What Is Technical SEO? Your Ultimate Guide To Getting Started | Guide | Kevin Indig / SEMrush | |||||||||||||||||||||||
40 | Technical SEO Guides Hub | Guide | ContentKing | |||||||||||||||||||||||
41 | The Ultimate Guide to Technical SEO | Guide | Christina Perricone / Hubspot | |||||||||||||||||||||||
42 | Technical SEO Library | Guide | Deepcrawl | |||||||||||||||||||||||
43 | Technical SEO Audit (165+ Steps And Free Audit Template) | Guide | Olga Zarzeczna | |||||||||||||||||||||||
44 | Technical SEO course with Bastian Grimm | Course | Bastian Grimm / SEMrush | |||||||||||||||||||||||
45 | Large site owner's guide to managing your crawl budget | Guide | ||||||||||||||||||||||||
46 | Link Building | The Beginner's Guide to Link Building | Guide | Paddy Moogan / Moz | ||||||||||||||||||||||
47 | The Beginner’s Guide to Link Building | Guide | Tim Soulo / Ahrefs | |||||||||||||||||||||||
48 | Link Building for SEO: The Definitive Guide (2021) | Guide | Backlinko | |||||||||||||||||||||||
49 | 7 Golden Rules of Link Building for 2021 and beyond | Guide | Christoph Cemper | |||||||||||||||||||||||
50 | 60+ link building techniques checklist [2021 update] | Checklist | Mangools | |||||||||||||||||||||||
51 | The Link Building Book | Guide | Paddy Moogan | |||||||||||||||||||||||
52 | How to Find Sites That Will Want to Link to Your Content | Guide | Gisele Navarro | |||||||||||||||||||||||
53 | Backlink Management Course with Greg Gifford | Course | Greg Gifford / SEMrush | |||||||||||||||||||||||
54 | Link Building & Outreach in an SEO Process: Common Mistakes & Tips for Success | Video | Crawling Mondays | |||||||||||||||||||||||
55 | 2. Learn to Execute an SEO Process | Developing an SEO Audit | A 16-Step SEO Audit Process To Boost Your Google Rankings | Guide | Joshua Hardwick / Ahrefs | |||||||||||||||||||||
56 | The 15-Step SEO Audit Checklist for 2021 | Checklist | Backlinko | |||||||||||||||||||||||
57 | 242 Point SEO Audit Checklist | Checklist | Andy Drinkwater | |||||||||||||||||||||||
58 | The Only SEO Checklist You Will Need in 2021: 41 Best Practices | Checklist | James Brockbank / SEMrush | |||||||||||||||||||||||
59 | How to Develop Actionable and Impactful SEO Audits | Guide | Aleyda Solis | |||||||||||||||||||||||
60 | How to Approach Website SEO Audits | Guide | Geoff Kennedy / Sitebulb | |||||||||||||||||||||||
61 | Getting Tech SEO Implemented | Guide | Areej AbuAli | |||||||||||||||||||||||
62 | Rethinking Technical SEO Audits | Guide | Andrew Charlton | |||||||||||||||||||||||
63 | Let's never talk about SEO audits again | Guide | Tom Cricthlow | |||||||||||||||||||||||
64 | Establishing an SEO Strategy | Creating an SEO strategy from scratch | Guide | Kevin Indig | ||||||||||||||||||||||
65 | How to create an Effective SEO Strategy (2021 Guide) | Guide | Jonas Sickler / Terakeet | |||||||||||||||||||||||
66 | How to Create an Effective SEO Strategy | Guide | Erika Varagouli | |||||||||||||||||||||||
67 | How to Set A Winning SEO Strategy: Concepts, Steps, Do's & Dont's and Mistakes to Avoid | Video | Crawling Mondays | |||||||||||||||||||||||
68 | Setting SEO Goals | How Do You Set Smart SEO Goals for Your Team/Agency/Project? | Video | Rand Fishkin / Moz | ||||||||||||||||||||||
69 | How to Set SEO Goals for Your Team (That Actually Drive Action) | Guide | Elise Dopson / Databox | |||||||||||||||||||||||
70 | The ROI of SEO – how to predict traffic and revenue | Guide | Kevin Indig | |||||||||||||||||||||||
71 | How to Set & Achieve Realistic SEO Goals | Guide | Paul Schmidt / Search Engine Journal | |||||||||||||||||||||||
72 | OKRs for SEO: How to Set SEO Goals That Increase Your Value & Get You Greater Investment | Guide | Kameron Jenkins / Botify | |||||||||||||||||||||||
73 | Measuring SEO | SEO analytics: a step-by-step process with tools, examples, and resources | Guide | Branko Kral / Supermetrics | ||||||||||||||||||||||
74 | Measuring SEO Results | Guide | Backlinko | |||||||||||||||||||||||
75 | 15 Critical SEO Metrics You Need To Track | Guide | Joe Kindness / AgencyAnalytics | |||||||||||||||||||||||
76 | Measuring & Tracking SEO Success | Guide | Moz | |||||||||||||||||||||||
77 | How to Use Google Analytics to Improve SEO Performance | Guide | Michal Pecánek / Ahrefs | |||||||||||||||||||||||
78 | 15 Ways for Using Google Analytics to Track Your SEO Efforts for Free | Guide | Elise Dopson / Databox | |||||||||||||||||||||||
79 | Reporting SEO | The Mini Guide to SEO Reporting | Guide | Moz | ||||||||||||||||||||||
80 | The Anatomy of the Perfect SEO Report | Guide | Melissa Fach / SEMrush | |||||||||||||||||||||||
81 | Steal Our SEO Report Template (and Make It Even Better) | Template | Jake Sheridan / Ahrefs | |||||||||||||||||||||||
82 | SEO Reporting: How To Build Meaningful Analytics Reports | Guide | Bill Sebald | |||||||||||||||||||||||
83 | SEO Reports: Which Metrics Matter & How to Use Them Well | Guide | Helen Pollitt | |||||||||||||||||||||||
84 | SEO Process Management | Tips for effective SEO Project Management | Guide | Sam Mangialavori | ||||||||||||||||||||||
85 | What Makes your SEO Fail (and how to fix it) | Presentation | Aleyda Solis | |||||||||||||||||||||||
86 | Presenting to the CEO in 5 slides | Guide | Tom Critchlow | |||||||||||||||||||||||
87 | Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes | Presentation | Aleyda Solis | |||||||||||||||||||||||
88 | SEO Project Management for Agencies: How to Successfully Manage an SEO Process as an Agency | Video | Crawling Mondays | |||||||||||||||||||||||
89 | 3. Implement SEO in your CMS | Wordpress SEO Guidelines | WordPress SEO: A Practical (and EASY) Guide | Guide | Joshua Hardwick / Ahrefs | |||||||||||||||||||||
90 | WordPress SEO: the definitive guide | Guide | Joost De Valk / Yoast | |||||||||||||||||||||||
91 | Wordpress SEO Checklist: 20 Tips to Improve Your Rankings | Guide | Erika Varagouli / SEMrush | |||||||||||||||||||||||
92 | WordPress SEO: 58 Tips to Grow Organic Traffic | Guide | Matteo Duò / Kinsta | |||||||||||||||||||||||
93 | Ultimate WordPress SEO Guide for Beginners (Step by Step) | Guide | Wpbeginner | |||||||||||||||||||||||
94 | Wix SEO Guidelines | Search Engine Optimization (SEO) - Wix Support | Guide | Wix | ||||||||||||||||||||||
95 | Wix for SEO: Separating Facts from Fiction | Webinar | SEMrush | |||||||||||||||||||||||
96 | Wix SEO: 11 Tips To Improve Your Website's Performance | Guide | James Brockbank / SEMrush | |||||||||||||||||||||||
97 | What Can You Do to Optimize Your Wix Site for eCommerce? | Guide | Mordy Oberstein / Deepcrawl | |||||||||||||||||||||||
98 | Shopify SEO Guidelines | SEO overview - Shopify Help Center | Guide | Shopify | ||||||||||||||||||||||
99 | Shopify SEO: The Guide to Optimizing Shopify | Guide | Christopher Long / Moz | |||||||||||||||||||||||
100 | Shopify SEO Tips: Push Shopify to its Limits! | Guide | ContentKing |