A managerial framework for digital innovation strategy
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1
DimensionElementElement DescriptionScore
(Do not agree = 1,
Partially agree = 2,
Agree = 3)
Average Score
2
ProductUser Experience
3
UsabilityOur digital products and services are easy to learn and interact with.11.00
4
AestheticsThey have articulated aesthetic properties that evoke a positive emotional response.1
5
EngagementThey are created to offer our customers meaningful experiences.1
6
Value Proposition
7
SegmentationWe have analyzed our customer base and divided it into multiple segments.11.00
8
BundlingThe components of our digital product and service portfolio are differentiated and the boundaries and relationships between them are clearly specified.1
9
CommissionsWe continuously evaluate and negotiate our relationships with channel owners.1
10
EnvironmentDigital Evolution Scanning
11
DevicesWe carefully follow which new hardware components and devices are under development.11.00
12
ChannelsWe track the evolution of digital distribution channels.1
13
BehaviorsWe pay attention to emerging user behaviors across contexts and markets.1
14
OrganisationSkills
15
LearningWe promote continuous learning of the unique properties of digital technologies.11.00
16
RolesThe balance between overall digital skills and specialized digital roles is adequate.1
17
TeamsWe can assemble teams with the right combination of skills for each digital project.1
18
Improvisation
19
SpaceWe try to organize work in a way that structure and flexibility are balanced.11.00
20
TimeWe dedicate time for improvisational efforts in each profession.1
21
CoordinationWe have mechanisms in place to coordinate improvisational efforts.1
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Framework for Digital Innovation Strategy
 
 
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