ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Link video: https://youtu.be/dboOfeEo9QM
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Link video secundar cu problema gasita ulterior: https://youtu.be/hNN2gX66IVo
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Link articol: https://motanulseo.ro/blog/audit-seo-tehnic-drmax-ro/
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Audit:
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1. ceva pagini non-https indexate in G
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2. nu imi dau seama de ce e setat asa sitemap-up folosind un subdomain https://backend.drmax.ro/media/sitemap/sitemap.xml
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+ multe pagini indexate pe backend. subdomain
https://backend.drmax.ro/media/wysiwyg/Timisoara_CatalogA3_BigFormat_preview_FINAL.pdf
https://www.google.com/search?q=site%3Ahttps%3A%2F%2Fbackend.drmax.ro%2F&oq=site%3Ahttps%3A%2F%2Fbackend.drmax.ro%2F&gs_lcrp=EgRlZGdlKgYIABBFGDkyBggAEEUYOTIGCAEQRRg60gEIMTE4MGowajGoAgCwAgA&sourceid=chrome&ie=UTF-8
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+ unele care nu par ar fi pentru indexare in google:
https://backend.drmax.ro/media/amasty/amfile/attach/8bcachJSFPEpHUkHhZbrHc1bvaxiUSF8.pdf
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ttps://backend.drmax.ro/media/amasty/amfile/attach/PYB8ZqjzgSAkWij4Ogfp77Pyh9h1Znk0.pdf
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3. 2 variante de robots.txt indexate in google
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4. ceva pagini si fisiere care nu par a fi pentru indexat
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5. 2 x 301 redirects in footer
https://www.drmax.ro/beneficii-si-recomandari
https://ec.europa.eu/consumers/odr
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6. place ce fac pe youtube insa cred ca ar putea reposta parti din videos si pe facebook si instagram, nu doar pe youtube
https://www.youtube.com/@DrMaxFarmacie/videos
si imi place ca posteaza si pe instagram din aceeste videos scurtate, pentru a fi aliniate cu instagram best practices:
https://www.instagram.com/drmaxfarmacie?igshid=sdyskhjbsto6
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7. structura buna de headers pe pagini
https://www.drmax.ro/set-pentru-baie-scented-bath-gold-box-idc-institute
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8. internal linking bun la articole, si articole scris si structurate bine
https://www.drmax.ro/articole/dureri-in-gat-la-inghitire-cauze-si-remedii
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9. o mica chestie de caching sau ceva aici in footer, daca dau scroll putin se schimba layout-ul:
https://www.drmax.ro/#:~:text=Sunt%20de%20acord%20cu%20T
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10. Putine internal links broken, doar 29 din mii de pagini, poate chiar zeci de mii
https://ahrefs.com/v2-site-explorer/internal-backlinks?anchorRules=&backlinksLimit=50&backlinksOffset=0&backlinksSort=Traffic&backlinksSortDir=desc&followType=all&grouping=group-similar&mode=subdomains&outlinksLimit=50&outlinksOffset=0&outlinksSort=Traffic&outlinksSortDir=desc&refPageAuthorRules=&refPageTitleRules=&refPageUrlRules=&selectedTab=backlinks&surroundingRules=&target=drmax.ro%2F&targetHttpCode=404&targetUrlRules=
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exemplu: https://www.drmax.ro/crema-tratament-keratoza-actinica-aktin-30-ml-solartium are internal link venit de pe https://www.drmax.ro/articole/pete-pe-piele-tipuri-cauze-remedii#:~:text=afectiuni%20ale%20epidermei
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mai multe external broken links dar tot e ok,
https://ahrefs.com/site-explorer/others/v2/broken-links/subdomains/live/all/1/ahrefs_rank_desc?target=drmax.ro%2F
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11. insa cam multe 301 internal redirects, cam 760
https://ahrefs.com/v2-site-explorer/internal-backlinks?anchorRules=&backlinksLimit=50&backlinksOffset=0&backlinksSort=Traffic&backlinksSortDir=desc&followType=all&grouping=group-similar&mode=subdomains&outlinksLimit=50&outlinksOffset=0&outlinksSort=Traffic&outlinksSortDir=desc&refPageAuthorRules=&refPageTitleRules=&refPageUrlRules=&selectedTab=backlinks&surroundingRules=&target=drmax.ro%2F&targetHttpCode=3xx&targetUrlRules=
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12. o mica problema, external links nu pare a se dechide intr-o fereastra noua
https://www.drmax.ro/articole/adhd-cauze-simptome-tratament#:~:text=Centers%20for%20Disease
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13. Alte pagini care par a nu fi pentru indexare in Google:
https://www.google.com/search?q=site:drmax.ro+intitle:2023&sca_esv=a84d165212cbafbb&sxsrf=ADLYWIJFO7IWN6LpY36lYT006GWrF5CEHg:1731012119384&ei=FyYtZ6mMF4f87_UPusmuyA8&start=10&sa=N&sstk=AagrsugPkpPmQKoCRbcw7pJUBV0v-1fgMTKMBbGU2eYCWkVXHh-EpAM5_4YfaBsVvGcmrm-EgVX5XW4W2sbhL-Q95D8DHQkde4Sq_Q&ved=2ahUKEwjp8-jTisuJAxUH_rsIHbqkC_kQ8tMDegQIChAE&biw=1698&bih=791&dpr=1.13

https://www.drmax.ro/campanie-lactacyd
https://www.drmax.ro/campanie-labo-filerina
https://www.drmax.ro/campanie-sesderma-repaskin
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13.2. Si mai multe:

https://www.google.com/search?q=site%3Adrmax.ro+intitle%3Aautoriza%C5%A3ie+de+punere+pe+pia%C5%A3%C4%83&sca_esv=a84d165212cbafbb&biw=1698&bih=791&sxsrf=ADLYWIIHSq-ykGT5um5S8ey8vWLIuiCAGg%3A1731012252094&ei=nCYtZ5GxBamD9u8PgaKFQA&ved=0ahUKEwiR74yTi8uJAxWpgf0HHQFRAQg4ChDh1QMIDw&uact=5&oq=site%3Adrmax.ro+intitle%3Aautoriza%C5%A3ie+de+punere+pe+pia%C5%A3%C4%83&gs_lp=Egxnd3Mtd2l6LXNlcnAiN3NpdGU6ZHJtYXgucm8gaW50aXRsZTphdXRvcml6YcWjaWUgZGUgcHVuZXJlIHBlIHBpYcWjxINIrQdQAFgAcAB4AJABAJgBa6ABa6oBAzAuMbgBA8gBAPgBAvgBAZgCAKACAJgDAJIHAKAHLQ&sclient=gws-wiz-serp
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14. site-uri de alea care probabil cloneaza alte site-uri si astfel apare Dr. Max brand name pe aceste site-uri:
https://newcastleshapenote.co.uk/perspirex-strong-antiperspirant-roll-on-20ml-by-perspirex
https://basingstokecanalaa.co.uk/vichy-roll
https://ktweb.co.uk/bone-4
https://apartment1.co.uk/keratin-organica
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15. aici pare ca au incercat sa blocheze Google sa indexeze anumite pagini de filtrare dar google tot le-a indexat:
https://www.drmax.ro/robots.txt
https://www.google.com/search?q=site:https://www.drmax.ro/+inurl:2pau&sca_esv=a84d165212cbafbb&sxsrf=ADLYWIJd8p9Mouy0bewZ_UjtkZKYr8RSVw:1731013295197&filter=0&biw=1698&bih=791&dpr=1.13
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Exemplu:
desi pagina e canoicalised catre pagina principala, tot e indexata in Google, astfel creand 2 pagini duplicates cu URL diferite
https://www.drmax.ro/sampon-antimatreata-200ml-seboradin?2pau=d79aaed64&2pau=d79aaed64&2ptt=quicklink&2ptt=quicklink&2ptu=6390e3cfb&2ptu=6390e3cfb&2pdlst=Cj0KCQiA8t2eBhDeARIsAAVEga3uLl3WwMNAA_EoelQB_f894XrmIo2xT0udmpMjO1CFRqyLS01g-B0aAsYtEALw_wcB&2pdlst=&utm_campaign=2Performant&utm_campaign=2Performant&utm_source=d79aaed64&utm_source=d79aaed64&utm_medium=CPS&utm_medium=CPS&2prp=4rQUTE0rsREZ9PPhW9m3lVRcYVTlBJrdOCfbBJTXfgvjSX_ihFYegBzwTiX1Q3Syp2mqeh40YonDPEFCf-xudAYzWdXbm8Yo4Rl_-17SB5cCxCwiMHNuVM9360bmHyrnpEbht-lEl4iNUUoJk7TotkM_sBmvf2hqjk9IEFeV4aba06NxkLu_wjzV9MMHZ1Y08GZnTpzCh2yUGY7xL1RGCn1FyLEpH3gkrCn2hz8aNA9Rk-HbfMUFxXFP7VeOliaE
https://www.drmax.ro/sampon-antimatreata-200ml-seboradin
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Problema descoperita ulterior: paginile de paginatie indexate de nenumarate ori:
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https://www.google.com/search?q=site:https://www.drmax.ro/gnc+inurl:page%3D3&num=100&sca_esv=bca4d6818df5eb0f&sxsrf=ADLYWIKPwafHOjtGIDioBoY9vy04wxawgg:1737124906499&filter=0&biw=1528&bih=712&dpr=1.25
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https://youtu.be/hNN2gX66IVo
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16. o problema mica, URL-ul http://drmax.ro/ are 2 redirects catre domeniul linkul final - intai un redirect spre https://drmax.ro/, iar apoi abia catre https://www.drmax.ro/
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17. ceva backlinks bunicele catre pagini 404
https://ahrefs.com/v2-site-explorer/broken-backlinks?anchorRules=&bestFilter=all&domainNameRules=&followType=all&grouping=group-similar&limit=50&mode=subdomains&offset=0&refPageAuthorRules=&refPageTitleRules=&refPageUrlRules=&sort=Dr&sortDirection=desc&surroundingRules=&target=drmax.ro%2F&targetUrlRules=
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Exemplu: https://www.presshub.ro/cum-scapi-de-raceala-5-solutii-simple-292277/#:~:text=poate%20ajuta%20s%C4%83%20scapi%20de%20acest
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18. Uitandu-ma la backlinks, sunt cam multe domenii bune din romania care mentioneaza site-ul la compoetitori, dar nu mentioneaza Dr. Max
https://ahrefs.com/competitive-analysis/link-intersect?anchorRules=&cmp-how-many=2&cmp-must-include=&competitors=catena.ro%2F%7Csubdomains%7C%7Cfarmaciatei.ro%2F%7Csubdomains%7C%7Cspringfarma.com%2F%7Csubdomains&domainNameRules=&followType=dofollow&linkToTarget=notLinking&refPageAuthorRules=&refPageTitleRules=&refPageUrlRules=%5B%5B%22contains%22%2C%22any%22%5D%2C%22.ro%22%2C%22all%22%5D&refdomainsLimit=50&refdomainsOffset=0&refdomainsSort=DR&refdomainsSortDir=desc&refpagesLimit=50&refpagesOffset=0&refpagesSort=DR&refpagesSortDir=desc&selectedTab=refpages&surroundingRules=&target=drmax.ro%2F%7Csubdomains
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Exemple:
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https://www.antena3.ro/continut-platit/sustine-ti-memoria-si-sistemul-nervos-periferic-704464.html#:~:text=online%20pe%20springfarma.com
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https://b365.ro/anatomia-sinusurilor-cum-functioneaza-si-cum-sa-le-mentineti-sanatoase-p-518696/#:~:text=Online%20din%20springfarma.com
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https://www.farmaciata.ro/sterilizator-biberoane-sfaturi-privind-achizitia-si-intretinerea/#:~:text=farmaciile%20Catena
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19. Newsletter form cred ca poate fi mai convingatoare decat un simplu newsletter, de ce sa ma abonez? care e beneficiul?
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20. https://www.drmax.ro/ no are un h1 tag
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21. Ceva pagini cu directiva noindex (are aceeasi pagina sub alta categorie - https://www.drmax.ro/marci-exclusive/
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https://www.drmax.ro/treaclemoon-gel-de-dus
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https://www.drmax.ro/lotiuni-de-corp-lavish-care
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Alte exemple: pagini care par asemanatoare dar unele sunt pentru indexat, altele sunt marcate ca noindex
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https://www.drmax.ro/ofertele-lunii-noiembrie-2024-isis-pharma-secalia
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ceva pagini indexate dar toate sunt redirected catre o singura pagina doar cu imagini
https://www.google.com/search?q=site:www.drmax.ro+intitle:%22Ofertele+Lunii%22+-inurl:/article+-inurl:/farmacii&num=100&sca_esv=02ef9b5328b381af&sxsrf=ADLYWIL65jqxVBF1ckeHlsQywQO-s5-7rg:1731019532599&filter=0&biw=1698&bih=791&dpr=1.13
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Nu sunt de acord sa fie acelasi h2 pe toate paginile cu articole:
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https://www.drmax.ro/articole/grupele-de-sange
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https://www.drmax.ro/articole/analize-de-sange-pentru-detectarea-parazitilor-intestinali-importanta-si-cum-se-efectueaza
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Alte articole sunt fara bara din dreapta si arata ciudat
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https://www.drmax.ro/articole/sprijin-pentru-nou-nascuti-in-farmaciile-si-hiperfarmaciile-dr-max
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https://www.drmax.ro/articole/tot-ce-trebuie-sa-stim-despre-noul-coronavirus-preventie-simptome-tratament
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Paginile de categorii la articole ar fi arata mai bine cu un titlu descriptiv si meta descriptions
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https://www.drmax.ro/articole/sanatate?page=206
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Plus ca toate sunt indexate si nu cred ca e nevoie sa fie paginile indexate
https://www.google.com/search?q=%22https://www.drmax.ro/articole/sanatate%22&num=100&sca_esv=041c8bf141f061d1&sxsrf=ADLYWII5W-JnQEGwcFFsOyYbL1Tog4xx9A:1731020213348&filter=0&biw=1698&bih=791&dpr=1.13
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Ceva risk de keyword cannibalization, mai jos avem 2 pagini care rankeaza pentru acelasi keyword
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https://www.google.com/search?q=tensiune+normala&oq=tensiune+normala&gs_lcrp=EgRlZGdlKgkIABBFGDkYgAQyCQgAEEUYORiABDIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABNIBBzY1MmowajGoAgCwAgA&sourceid=chrome&ie=UTF-8&num=100
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https://www.google.com/search?q=pete+rosii+pe+piele&num=100&sca_esv=041c8bf141f061d1&sxsrf=ADLYWIIaOIXgRBVYDUaL1YsOnkZLd5l-MQ%3A1731020547965&ei=A0ctZ6rROreui-gP8rPWkQ4&ved=0ahUKEwjq3vCGqsuJAxU31wIHHfKZNeIQ4dUDCA8&uact=5&oq=pete+rosii+pe+piele&gs_lp=Egxnd3Mtd2l6LXNlcnAiE3BldGUgcm9zaWkgcGUgcGllbGUyCBAAGIAEGMsBMggQABiABBjLATIFEAAYgAQyCBAAGIAEGMsBMggQABiABBjLATIIEAAYgAQYywEyCBAAGIAEGMsBMggQABiABBjLATIIEAAYgAQYywEyCBAAGIAEGMsBSJgGUABYAHAAeAGQAQCYAYcBoAGHAaoBAzAuMbgBA8gBAPgBAvgBAZgCAaACkQGYAwCSBwMwLjGgB_EF&sclient=gws-wiz-serp
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https://www.google.com/search?q=tabel+cu+boli+pentru+pensionare+pe+caz+de+boala&num=100&sca_esv=041c8bf141f061d1&sxsrf=ADLYWIJuNR-sY70tKKOn73d4_2YsLEK4BA%3A1731020689054&ei=kUctZ7aFA5G5i-gP59W2KA&ved=0ahUKEwj2kZTKqsuJAxWR3AIHHeeqDQUQ4dUDCA8&uact=5&oq=tabel+cu+boli+pentru+pensionare+pe+caz+de+boala&gs_lp=Egxnd3Mtd2l6LXNlcnAiL3RhYmVsIGN1IGJvbGkgcGVudHJ1IHBlbnNpb25hcmUgcGUgY2F6IGRlIGJvYWxhMgoQIxiABBgnGIoFMggQABgTGBYYHjIIEAAYExgWGB4yCBAAGBMYFhgeMggQABgTGBYYHjIIEAAYgAQYogQyCBAAGIAEGKIESIoGUABYAHAAeACQAQCYAcABoAHAAaoBAzAuMbgBA8gBAPgBAvgBAZgCAaACyAGYAwCSBwMyLTGgB-oG&sclient=gws-wiz-serp
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Mai evident aici unde 2 pagini rankeaza pentru acelasi keyword si amandoua rankeaza prost
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https://ahrefs.com/v2-site-explorer/organic-keywords?brandedMode=all&columns=AllIntents%3A1%7C%7CCPC%3A1%7C%7CKD%3A1%7C%7CLastUpdated%3A1%7C%7COrganicTraffic%3A1%7C%7COtherIntents%3A1%7C%7CPaidTraffic%3A1%7C%7CPosition%3A1%7C%7CPositionHistory%3A1%7C%7CSERP%3A1%7C%7CSF%3A1%7C%7CURL%3A1%7C%7CUserIntents%3A1%7C%7CVolume%3A1&compareDate=prevMonth&country=ro&currentDate=today&intentsAttrs=&keywordRules=&limit=50&localMode=all&mode=prefix&multipleUrlsOnly=1&offset=0&positionChanges=declined&positions=5-10&serpFeatures=&sort=OrganicTrafficInitial&sortDirection=desc&target=www.drmax.ro%2Farticole%2F&urlRules=&volume_type=monthly&words=4-
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https://www.google.com/search?q=boli+cu+transpiratie+excesiva&num=100&sca_esv=041c8bf141f061d1&sxsrf=ADLYWIIryUh7wJ8MRH4VIm7yigQCWiFCXg%3A1731020922634&ei=ekgtZ_62JpyBi-gP3PbeuAw&ved=0ahUKEwj-28S5q8uJAxWcwAIHHVy7F8cQ4dUDCA8&uact=5&oq=boli+cu+transpiratie+excesiva&gs_lp=Egxnd3Mtd2l6LXNlcnAiHWJvbGkgY3UgdHJhbnNwaXJhdGllIGV4Y2VzaXZhMggQABiABBjLATIIEAAYgAQYywEyCBAAGIAEGKIEMggQABiABBiiBDIIEAAYgAQYogQyCBAAGIAEGKIEMggQABiABBiiBEj-BFAAWABwAHgBkAEAmAGUAaABlAGqAQMwLjG4AQPIAQD4AQL4AQGYAgGgApsBmAMAkgcDMC4xoAejBA&sclient=gws-wiz-serp
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https://www.google.com/search?q=de+ce+curge+sange+din+nas&num=100&sca_esv=041c8bf141f061d1&sxsrf=ADLYWILWErAbLym7p9cK3bcVTGPIQ-hX2Q%3A1731020962823&ei=okgtZ_D8MdjAi-gPmvjacA&ved=0ahUKEwjw1dnMq8uJAxVY4AIHHRq8Fg4Q4dUDCA8&uact=5&oq=de+ce+curge+sange+din+nas&gs_lp=Egxnd3Mtd2l6LXNlcnAiGWRlIGNlIGN1cmdlIHNhbmdlIGRpbiBuYXMyCBAAGIAEGMsBMggQABiABBjLATIIEAAYgAQYywEyCBAAGIAEGMsBMggQABiABBjLATIIEAAYgAQYywEyCBAAGIAEGMsBMggQABiABBjLATIIEAAYgAQYywEyCBAAGIAEGMsBSLYEUABYAHAAeAGQAQCYAZ4BoAGeAaoBAzAuMbgBA8gBAPgBAvgBAZgCAaACqQGYAwCSBwMwLjGgB9gG&sclient=gws-wiz-serp
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