Enterprise 2.0 Backlog
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ItemPoints
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Hire a new employee via a social media encounter5
3
Fire an employee for a Twitter indiscretion8
4
Release an interesting internal dataset to the public3
5
Release a significant piece of code to the open-source community5
6
Make a list of companies that might disrupt you using the Internet3
7
Make a list of companies that you could disrupt using the Internet3
8
Brainstorm a highly automated business model that allows you to do what you currently do with 10% as many employees8
9
Identify a professional employee role that can be converted into an amateur prosumer role5
10
Run an online innovation jam8
11
Set up and run a prediction market experiment for a month13
12
Convince your marketing department to modify your website logo in an interesting way for a PR opportunity8
13
Create a useful ebook and associated microsite for your customers and get to 1000 downloads using only word-of-mouth techniques8
14
Spin up a Hadoop cluster and run an experimental Map Reduce job on some large internal dataset2
15
Pilot a "Bring Your Own Device" (BYOD) program with a subset of your employees8
16
Run an online meeting involving at least 2x as many people as your largest conference room can hold3
17
Convert a conference room into a Maker studio equipped appropriately for your industry5
18
Mine your email servers to produce a map of the internal social graph of employees13
19
Run a contest to discover the best personal blogs written by your employees and award prizes to the top 3 by popular vote5
20
Create a Y-Combinator style incubator program within your company with funds amounting to at least 0.1% of revenues13
21
Get a post on your company blog onto the front page of a major aggregator like Hacker News or Slashdot5
22
Get a tweet from your official corporate account retweeted at least 100 times in 24 hours5
23
Announce and enforce company-wide interface standards that allow anyone to access any newly created dataset13
24
Instrument a critical business process and display real-time analytics on large hallway screens everywhere in the company8
25
Estimate the number of people actually using their offices or cubicles at any given time in your facilities8
26
Mine the calendars of your staff to compute the average number of 4-hour "maker time" chunks your typical employee has available in a week8
27
Require all managers to schedule regular drop-in "Office Hours" for their individual-contributor employees13
28
Close down enough office space so that you have fewer desks than employees8
29
Connect two locations via a two-way permanent video link using wall-sized telepresence screens3
30
Source 2000 hours (1 person-year) worth of work from online marketplaces like oDesk, eLance or RentACoder5
31
Crowdsource a solution to a business problem5
32
Choose a new product concept to fund and launch using an X-prize type internal contest between prototypes produced by competing teams13
33
Declare a "Wikipedia Wednesday" and get your employees to create or improve at least 100 pages based on their expertise2
34
Run an analytics exercise to compute the worst and best 10% customers based on margins8
35
Run an internal faux-Dilbert cartoon contest among employees3
36
Create a video of your newest employee interviewing the CEO5
37
Ban PowerPoint at C-suite briefings and require presenters to submit a written narrative to guide the discussion beforehand8
38
Install standing laptop desks with power supplies in all watercooler/break room areas8
39
Supply high-quality free coffee to your employees5
40
Install a treadmill in every break-room3
41
Rewrite your employment contract so that employees do NOT give up rights to ideas outside of a narrowly defined scope relevant to your business13
42
Get rid of desktop office software (for word processing, spreadsheets and presentations)8
43
Create an internal version of Kickstarter (either in-house or using a white-label service)8
44
Get rid of desk phones and issue work cellphones to all employees8
45
Sponsor a local coworking location in your city and reserve a few desks for employees3
46
Identify the savviest social media person among your employees and offer him or her a roving "internal blogger" job2
47
Create an internal time marketplace and allow every employee to reserve 20% of their time for sale on the marketplace8
48
Challenge every major function to put together a barcamp within a week of an announcement8
49
Fire a customer8
50
Run a C-level brainstorm to figure out what it would mean for your company to be a "platform."13
51
Figure out whether your company's primary competence lies in infrastructure, product development or customer relationships (based on John Hagel's "Unbundling the Corporation" model)8
52
Assess the value of your company as a software company, ignoring other kinds of assets13
53
Have your Chief Strategy Officer develop and deliver a presentation on what your company would look like if it gets "eaten by software"8
54
Construct a map of the long-tail of your marketplace and assess whether it is a threat to your business13
55
Get your engineering and marketing teams to run an exercise to figure out a gamified version of your main products or service, no matter how silly the idea sounds8
56
Get your finance department to figure out a radically different pricing model for your products or services, modeled on SaaS/on-demand ideas, no matter what you sell8
57
Hire outside consultants to run an "outside-in" exercise to figure out as much as possible about your business model and strategy based purely on publicly available information5
58
Create a special taskforce to figure out as much as possible about your main competitor using only public sources of data and see if you can beat traditional competitive intelligence practices5
59
Run a "secret shopper" type exercise to do a touchpoint assessment on your sales and post-sales operations3
60
Hire a writer to write a critical, non-hagiographic history of your company and distribute a copy to all employees8
61
Analyze the lowest-wage category of workers and figure out if you can replace it with a mix of automation and a smaller number of high-wage workers8
62
Analyze the highest-wage category of individual contributor workers and figure out if you can replace it with a larger number of lower-wage workers8
63
Figure out what startups you would buy with next year's R&D budget if you shut down your R&D department entirely13
64
Run an exercise to assess the quantity and value of data stocks and data flows in your company down to the nearest petabyte8
65
Shut down your corporate website for a day and replace it with the message "under maintenance" and an email address for critical inquiries and see how many emails you get, and what people actually ask for. Then figure out if your website actually supplies that information.5
66
Create an internal video channel and equip a studio where any employee can create and upload videos to the Intranet3
67
Start a harmless but interesting "tracer rumor" and find out how quickly the message propagates to different parts of your company5
68
Convince your board that you should stop providing earnings expectations guidance to analysts and renegotiate all C-suite packages accordingly21
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Get your IT department to define a vision of an "Intranet of Things" for your business8
70
Run an internal hackathon based on one of your products or services8
71
Estimate the amount of data living on employee hard drives5
72
Get your employees to join Quora and create a large Q&A base that is useful to the public, based on your company's expertise5
73
Release an interesting internal PowerPoint slide deck on Slideshare, that shows off something unique about your internal culture3
74
Do a review of Glassdoor reviews of your company at the next C-level meeting2
75
Design a useful iPhone app related to your company that is NOT a useless piece of marketing fluff3
76
Create children's book about your company that convinces the average 5-year old that your business is useful and valuable to the world3
77
Get employees to do a flash mob in the company cafeteria1
78
Redesign your corporate home page to be as simple as the Google homepage and keep it up for a week. Analyze results and discuss.13
79
Suspend all broadcast marketing and advertising in a sales territory and go social-only for a quarter. Compare results to a control territory.8
80
Construct a poster showing the source-to-sink how-it-is-made view of your operations and release publicly8
81
Create an internal currency and a meaningful marketplace around it13
82
Run an exercise similar to Zappos to figure out your internal company culture as your employees see it5
83
Figure out the proportion of new hires in the last year that came via existing employee referrals5
84
Sponsor a programming contest8
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Send a diverse team from all over your company on a study tour of Asia8
86
Pilot a program at a single facility to create "smart infrastructure" that runs greener, cheaper and more profitably13
87
Run a photography day asking all employees to use their smartphones to take pictures of things that could be changed or improved around the workplace3
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Install Intranet webcams and monitors at all watercoolers 5
89
Estimate your company's word-of-mouth sphere of influence by asking only employees to forward a funny YouTube video to friends and family8
90
Inventory all unofficial online communities (such as LinkedIn or Facebook groups or industry-level bulletin board) and rank them by value against all official sites3
91
Estimate the death date of your business based on current and planned product lines and innovation portfolio. If your answer is "eternal" you did it wrong.13
92
Deliberately and secretly create a minor social media PR mess to test the preparedness of your marketing department 8
93
Design and administer a "technology literacy" test for your employees that is relevant to your company and the Internet Age5
94
Charter a scenario analysis team to map out what would happen to your company in the event of an "Internet blackout" that takes all your company operations offline5
95
Hire a security firm to create a Stuxnet-style intervention test against your most critical physical infrastructure8
96
Run a what-if scenario at the C-level to gauge preparedness for being a target of an attack by Anonymous or Wikileaks13
97
Offer all employees highly subsidized training in a programming or design skill relevant to your business8
98
Issue a challenge, with a prize, to Silicon Valley, to disrupt your business13
99
Cut the amount of paper used by your company in half within a year8
100
Digitize all the archived paper documents in your company within a year8
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