AdStage Metrics and Metadata
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Metric NameAPI ID (use this)FormatTooltipAdWordsBing AdsFacebookLinkedInTwitterQuora
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Campaign Idremote_campaign_idTEXTCampaign Id shows the Id number for your campaign✔️✔️✔️✔️✔️
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Campaign Namecampaign_nameTEXTCampaign Name shows the campaign name when available✔️✔️✔️✔️✔️
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Ad Group Idremote_ad_group_idTEXTAd Group Id shows the Id number for your Ad Group (or Ad Set on FB)✔️✔️✔️✔️
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Ad Group Namead_group_nameTEXTAd Group Name shows the ad group name when available (or Ad Set on FB)✔️✔️✔️✔️
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Ad Namead_nameTEXTAd Name shows the ad name when available✔️✔️✔️
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Headlinead_headlineTEXTAd Headline✔️✔️✔️
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Headline 1headline_part1TEXTFirst part of the headline. Headline 1 and Headline 2 are combined into Headline 1 in Report.✔️✔️
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Headline 2headline_part2TEXTSecond part of the headline.
✔️✔️
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DescriptiondescriptionTEXTDescription✔️✔️✔️✔️
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Destination URLdestination_urlTEXTDestination URL✔️✔️✔️✔️✔️
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Ad Typead_typeTEXTAd Type✔️✔️✔️
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Final URLfinal_urlsTEXTA list of possible final URLs after all cross domain redirects.✔️✔️
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Path 1path1TEXTText that appears in the ad with the displayed URL.

✔️✔️
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Path 2path2TEXTIn addition to path1, more text that appears with the displayed URL.✔️✔️
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Imageimage_urlTEXTImage URL. Pro tip: use =IMAGE(url) to see a thumbnail of the image.✔️✔️✔️
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Post Textpost_textTEXTPost text/body copy/tweet copy✔️✔️
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ClicksclicksDEFAULTClicks show how many times your ads have been clicked.✔️✔️✔️✔️✔️✔️
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ImpressionsimpressionsDEFAULTImpressions show how many times your ads have been shown.✔️✔️✔️✔️✔️✔️
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CTRctrPERCENTAGEClickthrough rate shows how often people who saw your ad ended up clicking it. CTR is clicks divided by impressions. To improve your CTR, check out our blog post: http://blog.adstage.io/2013/05/23/5-tips-for-creating-effective-ppc-ads/✔️✔️✔️✔️✔️✔️
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SpendspendCURRENCYSpend shows the amount youve been charged for your ads.✔️✔️✔️✔️✔️✔️
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Average CPMcpmCURRENCYAverage cost-per-thousand impressions shows the average amount that youve been charged for every thousand times your ads have been shown. Average CPM is cost divided by impressions divided by 1,000.✔️✔️✔️✔️✔️✔️
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Average CPCcpcCURRENCYAverage cost-per-click shows the average amount that youve been charged for a click on your ads. Average CPC is spend divided by clicks.✔️✔️✔️✔️✔️✔️
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Website ConversionsconversionsDECIMALWebsite Conversions show how many times a click on your ad resulted in a meaningful action like a sale, lead or sign-up. Conversion goals can be created and managed on the Conversion Goals page✔️✔️✔️✔️✔️✔️
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Conversion Rateconversion_ratePERCENTAGEConversion rate shows how often a click on your ad resulted in a conversion. Conversion rate is conversions divided by clicks.✔️✔️✔️✔️✔️✔️
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Cost per ConversioncpaCURRENCYCost-per-conversion (also known as cost-per-acquisition) shows the average amount a conversion has cost you. Cost-per-conversion is conversions divided by spend.✔️✔️✔️✔️✔️✔️
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ActionsactionsDEFAULTActions shows the number of actions taken within 24 hours of someone viewing your ad or 28 days after clicking on it. Actions include Page likes, app installs, conversions, event responses, etc. For example, if you get 3 Page likes and 2 comments, they will be counted as 5 actions.✔️
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Social Impressionssocial_impressionsDEFAULTSocial impressions show the number of times your ads were viewed with social information (e.g., Jane Doe likes this).✔️
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Social Clickssocial_clicksDEFAULTSocial clicks show the number of clicks on your ad when shown with social information (e.g., Jane Doe likes this).✔️✔️
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Likesactivity_likesDEFAULTLikes shows how many times your update was liked.✔️
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Sharesactivity_sharesDEFAULTShares shows how many times your update was shared.✔️
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Company Clicksactivity_view_companies_clicksDEFAULTCompany Clicks shows how many clicks your company page received.✔️
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Contents Clicksactivity_view_contents_clicksDEFAULTContent Clicks shows how many clicks your shared content received.✔️
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Updates Clicksactivity_view_updates_clicksDEFAULTUpdate Clicks shows how many clicks your sponsored update received.✔️
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FollowersfollowsDEFAULTFollowers shows the number of times a user followed your account as a result of your ad.✔️
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RepliesrepliesDEFAULTReplies shows the number of times a user replied as a result of your ad.✔️
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RetweetsretweetsDEFAULTRetweets shows the number of times your tweet was reposted or shared by a user.✔️
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LikeslikesDEFAULTLikes✔️✔️
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Budgetbudget.valueCURRENCYBudget shows the daily or lifetime budget.✔️✔️✔️✔️✔️
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ResultsresultsDEFAULTResults shows how many times users took action on your ads, according to the ads objective.✔️✔️
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Cost per ResultCURRENCYCost per Result shows how many times users took action on your ads, according to the ads objective. CPR is results divided by total cost.✔️✔️
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Organic Clicksorganic_clicksDEFAULTOrganic Clicks✔️
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Organic Impressionsorganic_impressionsDEFAULTOrganic Impressions✔️
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EngagementengagementDEFAULTEngagement✔️
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Average Positionaverage_positionDECIMALAverage Position describes how your ad typically ranks against other ads.✔️✔️
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Activity Clicksactivity_clicksDEFAULTActivity Clicks shows the number of other engagementswith an update, such as expanding it to view all social gestures.✔️
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Paid Impressionsactivity_impressionsDEFAULTPaid Impressions shows how many times your status update was seen as a sponsored update.✔️
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AdStage Conversionsgoal:*:conversions_many_per_clickDEFAULTAdStage Conversions show how many times a click on your ad resulted in a meaningful action like a sale, lead or sign-up. Conversion goals can be created and managed in the goals page✔️✔️✔️✔️✔️
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AdStage Conversion Rategoal:*:conversion_rate_many_per_clickPERCENTAGEAdStage conversion rate shows how often a click on your ad resulted in a conversion. Conversion rate is conversions divided by clicks.✔️✔️✔️✔️✔️
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AdStage Cost per Conversiongoal:*:cpa_many_per_clickCURRENCYAdStage Cost-per-conversion (also known as cost-per-acquisition) shows the average amount a conversion has cost you. Cost-per-conversion is conversions divided by spend.✔️✔️✔️✔️✔️
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Conversion: Site Visitsconversion_site_visitsDEFAULTConversion: Site Visits✔️
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Conversion: Purchasesconversion_purchasesDEFAULTConversion: Purchases✔️
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Conversion: Downloadsconversion_downloadsDEFAULTConversion: Downloads✔️
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Conversion: Sign Upsconversion_sign_upsDEFAULTConversion: Sign Ups✔️
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Conversion: Customconversion_customDEFAULTConversion: Custom✔️
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Billed Engagementsbilled_engagementsDEFAULTBilled Engagements✔️
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Social Spendsocial_spendCURRENCYSocial Spend The total amount youve spent so far for your ads showed with social information. (ex: Jane Doe likes this).
✔️
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Leadsone_click_leadsDEFAULT<b>Leads</b> shows the number of leads collected through this campaign. (ACCOUNT LEVEL ONLY)✔️
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Viral Leadsviral_one_click_leadsDEFAULT<b>Viral Leads</b> shows the number of leads collected through this campaign. See Viral Impressions.✔️
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Inline Actionsinline_actionsDEFAULTInline Actions✔️
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Title Clickstitle_clicksDEFAULTTitle Clicks✔️
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RSVP Yesesrsvp_yesesDEFAULTRSVP Yeses✔️
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RSVP Maybesrsvp_maybesDEFAULTRSVP Maybes✔️
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Post Reactionspost_likesDEFAULTPost Reactions✔️
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CommentscommentsDEFAULTComments✔️
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Photo Viewsphoto_viewsDEFAULTPhoto Views✔️
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Question Votesquestion_votesDEFAULTQuestion Votes✔️
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Activity Spendactivity_spendDEFAULTActivity Spend✔️
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Page Engagementpage_engagementDEFAULTPage Engagement✔️
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Post Engagementpost_engagementDEFAULTPost Engagement✔️
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Offer Claimsoffer_claimsDEFAULTOffer Claims✔️
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RSVP Nosrsvp_nosDEFAULTRSVP Nos✔️
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Event Responsesevent_responsesDEFAULTEvent Responses✔️
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Check-inscheckinsDEFAULTCheck-ins✔️
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Organic Commentsorganic_commentsDEFAULTOrganic Comments✔️
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Organic Likesorganic_likesDEFAULTOrganic Likes✔️
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Organic Sharesorganic_sharesDEFAULTOrganic Shares✔️
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Organic Actionsorganic_actionsDEFAULTOrganic Actions✔️
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Total Conversion Valuetotal_conversion_valueCURRENCYTotal Conversion Value This is the total dollar value of all conversions (value times conversions). Value can be defined when creating conversions, which is how much you consider each conversion is worth to you.✔️✔️✔️
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View Through Conversionsview_through_conversionsDEFAULTView Through Conversions shows the number of conversions generated by impressions of your ad.✔️✔️
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Phone Impressionsphone_impressionsDEFAULTPlease Update✔️
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Phone Callsphone_callsDEFAULTPlease Update✔️
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Phone Costphone_costCURRENCYPlease Update✔️
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Conversion Value / View Throughconv_value_per_view_throughCURRENCYPlease Update✔️
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Average CPPaverage_cppPERCENTAGEPlease Update✔️
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Phone Through RateptrPERCENTAGEPlease Update✔️
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Cost Per EngagementcpeCURRENCYCost Per Engagement is the average cost for each engagement on a campaign.✔️
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Inline Link Clicksinline_link_clicksDEFAULTTotal number of clicks on links in the ad✔️
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Inline Post Engagementinline_post_engagementDEFAULTTotal number of engagements on the post✔️
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Leads Generated (Other)leadgen_otherDEFAULTNumber of leads generated [same as Leads (Form)]✔️
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Post SharespostDEFAULTThe number of shares of your Pages posts as a result of your ad.✔️
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Video Viewsvideo_viewsDEFAULTThe number of times your video was viewed for 3 seconds or more.✔️
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UnlikesunlikesDEFAULTThe number of times your post was unliked✔️
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Page MentionsmentionsDEFAULTThe number of times your page was mentioned as a result of your ad✔️
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App Usesapps_usesDEFAULTThe number of uses of your app as a result of your ad. This includes the number of times your app was used for a minimum of 4 minutes in the last 14 days, or at least twice by the same person with one of those times occurring in the past 14 days.✔️
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Page Tab Viewstab_viewDEFAULTThe number of views of tabs on your Page as a result of your ad.✔️
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Game Playsgames_playDEFAULTThe number of game plays that occurred as a result of your ad✔️
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Cost per Search Conversionadstage:search:cpaDEFAULTSearch CPA✔️
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Search Conversion Rateadstage:search:conversion_rateDEFAULTSearch Conv. Rate✔️
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Search Conversionsadstage:search:conversionsDEFAULTSearch Conv.✔️
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