MegaCast - Bundle ID spoofing - Estimated Monetary Impact - by Pixalate
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Constant Variables Based on Pixalate's ResearchPresumed Variables
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For more information, visit: pixal.at/megacast-app# of ads per device per minute1# of hours per day each device is powered on16
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% of ads - Display60%% of total installs still active on each device10%
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% of ads - Video40%
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Average Display CPM$0.58Estimates of $ Lost to the MegaCast Bundle ID Spoofing Discovery
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Average Video CPM$4.64Per Day$211,881
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Total # of app installs (minimum)1,000,000Per Year$77,336,513
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Daily Estimates
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Hour
estimated # of total ads (single device)
estimated # of display ads (single device)
estimated # of video ads (single device)
estimated $ - display ads (single device)
estimated $ - video ads (single device)
estimated $ - video + display (single device)
# of devices
estimated $ (all devices - per day)
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160.036.024.0$0.02$0.11$0.13100,000$13,243
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2120.072.048.0$0.04$0.22$0.26100,000$26,485
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3180.0108.072.0$0.06$0.33$0.40100,000$39,728
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4240.0144.096.0$0.08$0.45$0.53100,000$52,970
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5300.0180.0120.0$0.10$0.56$0.66100,000$66,213
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6360.0216.0144.0$0.13$0.67$0.79100,000$79,455
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7420.0252.0168.0$0.15$0.78$0.93100,000$92,698
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8480.0288.0192.0$0.17$0.89$1.06100,000$105,940
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9540.0324.0216.0$0.19$1.00$1.19100,000$119,183
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10600.0360.0240.0$0.21$1.11$1.32100,000$132,426
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11660.0396.0264.0$0.23$1.23$1.46100,000$145,668
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12720.0432.0288.0$0.25$1.34$1.59100,000$158,911
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13780.0468.0312.0$0.27$1.45$1.72100,000$172,153
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14840.0504.0336.0$0.29$1.56$1.85100,000$185,396
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15900.0540.0360.0$0.31$1.67$1.99100,000$198,638
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16960.0576.0384.0$0.34$1.78$2.12100,000$211,881
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