In-House vs Agency and Freelance Decision Tool
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In-House vs Agency or Freelance - How to Choose
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Instructions:
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Read each question carefully and select 'Yes' or 'No' from the corresponding cell in column C. If you're not sure, be brutal and take your best guess (you can always change your mind afterwards!)
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To answer question 1, click on the next tab in this spreadsheet (In-House Team Cost Calculator) to work out how much your team could cost.
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Check your score for each option at the bottom of the table, along with the notes on which options are in budget.
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The totals simply add up the scores against each question, so you can look to see where each option has the upper hand on a more granular scale and see if it fits with the realities of your business
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Score
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Question
Select Answer
In-House TeamAgencyFreelancers
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Is the cost of hiring an in-house team within your budget?No011
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Is the cost of hiring an agency within budget?No101
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Is the cost of hiring freelancers within budget?No110
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Do you already have (or are you prepared to hire) a senior-level expert with a track record of building successful digital marketing teams?No011
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Do you need flexibility across the various digital disciplines?No100
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Do you need a person working full-time on each of the channels you require?No100
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Are you able to attract the best recruits?No011
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Do you want to benefit from the success and insight of other businesses?No101
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Do you need a group/individual who will live and breathe your brand without distraction?No011
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Are you happy to manage the HR side of your team?No011
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Does your budget cover the necessary tools and software that your team will need?No011
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Do you need a ready-made team who can hit the ground running?No101
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Do you need a team/individual who you can secure for the medium-long term?No001
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Total Score6710
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Not In Budget
Not In Budget
Not In Budget
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Quiz
In-House Team Cost Calculator
Lookup Values