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Amplify Book List
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TitleAuthorYearPeriodSynopsisNotes
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Entertainment History (sort of in order)
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Edison - Edmund MorrisEdmund Morris2019EarlyAlthough Thomas Alva Edison was the most famous American of his time, and remains an international name today, he is mostly remembered only for the gift of universal electric light. His invention of the first practical incandescent lamp 140 years ago so dazzled the world—already reeling from his invention of the phonograph and dozens of other revolutionary devices—that it cast a shadow over his later achievements. In all, this near-deaf genius (“I haven’t heard a bird sing since I was twelve years old”) patented 1,093 inventions, not including others, such as the X-ray fluoroscope, that he left unlicensed for the benefit of medicine.
One of the achievements of this staggering new biography, the first major life of Edison in more than twenty years, is that it portrays the unknown Edison—the philosopher, the futurist, the chemist, the botanist, the wartime defense adviser, the founder of nearly 250 companies—as fully as it deconstructs the Edison of mythological memory. Edmund Morris, winner of the Pulitzer Prize and the National Book Award, brings to the task all the interpretive acuity and literary elegance that distinguished his previous biographies of Theodore Roosevelt, Ronald Reagan, and Ludwig van Beethoven. A trained musician, Morris is especially well equipped to recount Edison’s fifty-year obsession with recording technology and his pioneering advances in the synchronization of movies and sound. Morris sweeps aside conspiratorial theories positing an enmity between Edison and Nikola Tesla and presents proof of their mutually admiring, if wary, relationship.
Enlightened by seven years of research among the five million pages of original documents preserved in Edison’s huge laboratory at West Orange, New Jersey, and privileged access to family papers still held in trust, Morris is also able to bring his subject to life on the page—the adored yet autocratic and often neglectful husband of two wives and father of six children. If the great man who emerges from it is less a sentimental hero than an overwhelming force of nature, driven onward by compulsive creativity, then Edison is at last getting his biographical due.		JL note: Read chapters in reverse order.
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Marconi: The Man Who Networked the WorldMarc Raboy2016EarlyA little over a century ago, the world went wireless. Cables and all their limiting inefficiencies gave way to a revolutionary means of transmitting news and information almost everywhere, instantaneously. By means of "Hertzian waves," as radio waves were initially known, ships could now make contact with other ships (saving lives, such as on the doomed S.S. Titanic); financial markets could coordinate with other financial markets, establishing the price of commodities and fixing exchange rates; military commanders could connect with the front lines, positioning artillery and directing troop movements. Suddenly and irrevocably, time and space telescoped beyond what had been thought imaginable. Someone had not only imagined this networked world but realized it: Guglielmo Marconi.
As Marc Raboy shows us in this enthralling and comprehensive biography, Marconi was the first truly global figure in modern communications. Born to an Italian father and an Irish mother, he was in many ways stateless, working his cosmopolitanism to advantage. Through a combination of skill, tenacity, luck, vision, and timing, Marconi popularized--and, more critically, patented--the use of radio waves. Soon after he burst into public view at the age of 22 with a demonstration of his wireless apparatus in London, 1896, he established his Wireless Telegraph & Signal Company and seemed unstoppable. He was decorated by the Czar of Russia, named an Italian Senator, knighted by King George V of England, and awarded the Nobel Prize for Physics--all before the age of 40. Until his death in 1937, Marconi was at the heart of every major innovation in electronic communication, courted by powerful scientific, political, and financial interests. He established stations and transmitters in every corner of the globe, from Newfoundland to Buenos Aires, Hawaii to Saint Petersburg.
Based on original research and unpublished archival materials in four countries and several languages, Raboy's book is the first to connect significant parts of Marconi's story, from his early days in Italy, to his groundbreaking experiments, to his protean role in world affairs. Raboy also explores Marconi's relationshps with his wives, mistresses, and children, and examines in unsparing detail the last ten years of the inventor's life, when he returned to Italy and became a pillar of Benito Mussolini's fascist regime. Raboy's engrossing biography, which will stand as the authoritative work of its subject, proves that we still live in the world Marconi created.
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The Master Switch: The Rise and Fall of Information EmpiresTim Wu2010EarlyAnalyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire.
It is easy to forget that every development in the history of the American information industry—from the telephone to radio to film—once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel.
In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web—the entire flow of American information—come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for the Internet’s future is brewing, and this is one war we dare not tune out.		JL top pick
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Vaudeville Wars: How the Keith-Albee and Orpheum Circuits Controlled the Big-Time and Its PerformersArthur Wertheim2009EarlyVaudeville Wars illuminates the exciting and intriguing story about how the tycoons of the two most powerful circuits, Keith-Albee in the East and the Orpheum in the West, conspired to control the big time. To create their national network of hundreds of vaudeville theaters, B. F. Keith and Edward Albee and the Orpheum's Morris Meyerfeld and Martin Beck, used cutthroat tactics to suppress rival owners and to squash performers' rights and the White Rats union through strikebreaking and blacklisting. After the two circuits merged, Joseph P. Kennedy masterminded its takover through clever stock transactions and then linked the company to RCA to form Radio Keith Orpheum. When the big-time venues, including the famous Palace, became RKO sound movie theaters, the curtain descended on the vaudeville wars. Overall, the big time's heyday from 1890 to 1920 was a trade off--a legacy mixed with delights and duplicity, high points of artistic creation and low points of unending strife. Daring, ingenious impresarios left their mark on the history of show business by developing a coast-to-coast chain of luxurious theaters that presented an exhilarating popular amusement that appealed to a broad range of Americans. At their theaters thousands of talented vaudevillians were given the opportunity to appear on stage before crowds of adoring fans. Despite the battles between the performers and the circuit moguls, the vaudeville wars forged an electrifying entertainment that at its zenith brought joy to millions.JL top pick
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An Empire of Their Own: How the Jews Invented HollywoodNeal Gabler1989EarlyThe names Harry Cohn, William Fox, Carl Laemmle, Louis B. Mayer, Jack and Harry Warner, and Adolph Zucker are giants in the history of contemporary Hollywood, outsiders who dared to invent their own vision of the American Dream. Even to this day, the American values defined largely by the movies of these émigrés endure in American cinema and culture. Who these men were, how they came to dominate Hollywood, and what they gained and lost in the process is the exhilarating story of An Empire of Their OwnJL top pick
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Irving Thalberg: Boy Wonder to Producer PrinceMark A. Viera 200920sHollywood in the 1920s sparkled with talent, confidence, and opportunity. Enter Irving Thalberg of Brooklyn, who survived childhood illness to run Universal Pictures at twenty; co-found Metro-Goldwyn-Mayer at twenty-four; and make stars of Lon Chaney, Norma Shearer, Greta Garbo, Joan Crawford, Clark Gable, and Jean Harlow. Known as Hollywood's “Boy Wonder,” Thalberg created classics such as Ben-Hur, Tarzan the Ape Man, Grand Hotel, Freaks, Mutiny on the Bounty, and The Good Earth, but died tragically at thirty-seven. His place in the pantheon should have been assured, yet his films were not reissued for thirty years, spurring critics to question his legend and diminish his achievements. In this definitive biography, illustrated with rare photographs, Mark A. Vieira sets the record straight, using unpublished production files, financial records, and correspondence to confirm the genius of Thalberg's methods. In addition, this is the first Thalberg biography to utilize both his recorded conversations and the unpublished memoirs of his wife, Norma Shearer. Irving Thalberg is a compelling narrative of power and idealism, revealing for the first time the human being behind the legend.
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Looking ahead;: The papers of David SarnoffDavid Sarnoff196820sA useful one-volume compendium of Sarnoff's writings, covering his views on innovation, broadcasting, monopoly rights and responsibilities, freedom, and future electronic innovations.Free pdf: https://worldradiohistory.com/BOOKSHELF-ARH/Business/Looking-Ahead-David-Sarnoff-1968.pdf
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The General: David Sarnoff and the Rise of the Communications IndustryKenneth Bilby198620sEarly champion of home radio, creator of the first national broadcasting network and pioneer of color TV, RCA's president Sarnoff did more than anyone to bring electronic technology to the public, in the view of Bilby, a corporate associate. With empathy, he traces Sarnoff's life and career, the rise of RCA and its decline after Sarnoff's departure, and television's impact on the life patterns, cultural values and politics of Americans. The Russian-Jewish-immigrant wireless operator, a disciple of Marconi, rose rapidly to the presidency of RCA at age 39 and ruled for 35 years an empire that included the NBC network, manufacturing, RCA Victor phonograph and RKO motion pictures divisions. During World War II, RCA converted to defense production while Sarnoff as a reserve colonel, and later general, headed Allied communications in Europe. Postwar activity centered on color TV in fierce rivalry with CBS. In appraising Sarnoff's autocratic managerial style, Bilby makes comparisons with the Japanese who have the same kind of long-range commitment and perseverance.JL top pick
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The Network: The Battle for the Airwaves and the Birth of the Communications AgeScott Woolley201620sThe astonishing story of America’s airwaves, the two friends—one a media mogul, the other a famous inventor—who made them available to us, and the government which figured out how to put a price on air.
This is the origin story of the airwaves—the foundational technology of the communications age—as told through the forty-year friendship of an entrepreneurial industrialist and a brilliant inventor.
David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio. Sarnoff was convinced that Armstrong’s inventions had the power to change the way societies communicated with each other forever. He would become a visionary captain of the media industry, even predicting the advent of the Internet.
In the mid-1930s, however, when Armstrong suspected Sarnoff of orchestrating a cadre of government officials to seize control of the FM airwaves, he committed suicide. Sarnoff had a very different view of who his friend’s enemies were.
Many corrupt politicians and corporations saw in Armstrong’s inventions the opportunity to commodify our most ubiquitous natural resource—the air. This early alliance between high tech and business set the precedent for countless legal and industrial battles over broadband and licensing bandwidth, many of which continue to influence policy and debate today.		JL top pick
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20th Century-Fox: Darryl F. Zanuck and the Creation of the Modern Film StudioScott Eyman202130sMarch 20, 2019 marked the end of an era -- Disney took ownership of the movie empire that was Fox. For almost a century before that historic date, Twentieth Century-Fox was one of the preeminent producers of films, stars, and filmmakers. Its unique identity in the industry and place in movie history is unparalleled -- and one of the greatest stories to come out of Hollywood. One man, a legendary producer named Darryl F. Zanuck, is the heart of the story. This narrative tells the complete tale of Zanuck and the films, stars, intrigue, and innovations of the iconic studio that was.
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In All His Glory: The Life and Times of William S. Paley and the Birth of Modern BroadcastingSally Bedell Smith201240s“He is to American broadcasting as Carnegie was to steel, Ford to automobiles, Luce to publishing, and Ruth to baseball,” wrote The New York Times of Willian S. Paley—the man who built CBS, the “Tiffany Network.” Sally Bedell Smith’s In All His Glory takes a hard look at Paley and the perfect world he created for himself, revealing the extraordinary complexity of the man who let nothing get in the way of his vast ambitions. Tracing his life from Chicago, where Paley was born to a family of cigar makers, to the glamorous haunts of Manhattan, Smith shows us the shrewd, demanding egoist, the hedonist pursuing every form of pleasure, the corporate strongman famous for his energy and ruthlessness.
Drawing on highly placed CBS sources and hundreds of interviews, and with a supporting cast of such glittering figures as Truman Capote, Slim Keith, Jock Whitney, Ted Turner, David Sarnoff, Brooke Astor and a parade of Paley’s humiliated heirs, In All His Glory is a richly textured story of business, power and social ambition.
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The Agency: William Morris and the Hidden History of Show BusinessFrank Rose199540sFor decades, hidden from the public eye, William Morris agents made the deals that determined the fate of stars, studios, and networks alike. Mae West, Frank Sinatra, Marilyn Monroe, Danny Thomas, Steve McQueen--the Morris Agency sold talent to anyone in the market for it, from the Hollywood studios to the mobsters who ran Vegas to the Madison Avenue admen who controlled television. While the clients took the spotlight, the agency operated behind the scenes, providing the grease that made show business what it's become.
The story begins more than a century ago, when a fiery young immigrant named William Morris opened a vaudeville-booking office on New York's Fourteenth Street and went up against the trust that ruled the leading entertainment medium of the day. Led after Morris's death by the legendary Abe Lastfogel, a cherubic little man who treated agents and clients alike as family, the firm transformed the agent's image from garish flesh-peddler to smooth-talking professional. But when Lastfogel's successor brutally sacrificed his best friend--the man who'd brought Barry Diller and Michael Ovitz out of the mail room--William Morris gave birth to its own nemesis: Ovitz's new firm, CAA. Throughout the '80s and '90s, as the Morris Agency made, and lost, such stars as Mel Gibson, Julia Roberts, Kevin Costner and Tom Hanks, Ovitz's power grew inexorably as Morris's waned. Lulled by the phenomenal success of Bill Cosby and the upward spiral of the Beverly Hills real estate market, Morris's board failed to act as death and defection thinned its ranks. Finally, with its flagship motion-picture department on the brink of collapse, the board was faced with the stark reality of having to buy its way back into the business it had once owned.		JL top pick
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The Genius of the System: Hollywood Filmmaking in the Studio EraThomas Schatz201040sIn The Genius of the System, Thomas Schatz recalls Hollywood’s Golden Age from the 1920s until the dawn of television in the late 1940s, when quality films were produced swiftly and cost efficiently thanks to the intricate design of the system. Schatz takes us through the rise and fall of individual careers and the making—and unmaking—of movies such as Frankenstein, Casablanca, and Hitchcock’s Notorious. Through detailed analysis of major Hollywood moviemakers including Universal, Warner Bros., and MGM, he reminds us of a time when studios had distinct personalities and the relationship between contracts and creativity was not mutually exclusive.
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Fred Silverman College ThesisFred Silverman195950sAn analysis of ABC Television Network Programming from February 1953 to October 1959JL top pick. PDF attached.
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The Mailroom: Hollywood History from the Bottom UpDavid Rensin200450sIt’s like a plot from a Hollywood potboiler: start out in the mailroom, end up a mogul. But for many, it happens to be true. Some of the biggest names in entertainment—including David Geffen, Barry Diller, and Michael Ovitz— started their dazzling careers in the lowly mailroom. Based on more than two hundred interviews, David Rensin unfolds the never-before-told history of an American institution—in the voices of the people who lived it. Through nearly seven decades of glamour and humiliation, lousy pay and incredible perks, killer egos and a kill-or-be-killed ethos, you’ll go where the trainees go, learn what they must do to get ahead, and hear the best insider stories from the Hollywood everyone knows about but no one really knows. A vibrant tapestry of dreams, desire, and exploitation, The Mailroom is not only an engrossing read but a crash course, taught by the experts, on how to succeed in Hollywood.JL top pick
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Walt Disney: The Triumph of the American ImaginationNeal Gabler200750sThe definitive portrait of one of the most important cultural figures in American history: Walt Disney.
Walt Disney was a true visionary whose desire for escape, iron determination and obsessive perfectionism transformed animation from a novelty to an art form, first with Mickey Mouse and then with his feature films–most notably Snow White, Fantasia, and Bambi. In his superb biography, Neal Gabler shows us how, over the course of two decades, Disney revolutionized the entertainment industry. In a way that was unprecedented and later widely imitated, he built a synergistic empire that combined film, television, theme parks, music, book publishing, and merchandise. Walt Disney is a revelation of both the work and the man–of both the remarkable accomplishment and the hidden life.		JL top pick
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When Hollywood Had a King: The Reign of Lew Wasserman, Who Leveraged Talent into Power and InfluenceConnie Bruck200450sIn When Hollywood Had a King, the distinguished journalist Connie Bruck tells the sweeping story of MCA and its brilliant leader, a man who transformed the entertainment industry— businessman, politician, tactician, and visionary Lew Wasserman.
The Music Corporation of America was founded in Chicago in 1924 by Dr. Jules Stein, an ophthalmologist with a gift for booking bands. Twelve years later, Stein moved his operations west to Beverly Hills and hired Lew Wasserman. From his meager beginnings as a movie-theater usher in Cleveland, Wasserman ultimately ascended to the post of president of MCA, and the company became the most powerful force in Hollywood, regarded with a mixture of fear and awe.
In his signature black suit and black knit tie, Was-serman took Hollywood by storm. He shifted the balance of power from the studios—which had seven-year contractual strangleholds on the stars—to the talent, who became profit partners. When an antitrust suit forced MCA’s evolution from talent agency to film- and television-production company, it was Wasserman who parlayed the control of a wide variety of entertainment and media products into a new type of Hollywood power base. There was only Washington left to conquer, and conquer it Wasserman did, quietly brokering alliances with Democratic and Republican administrations alike.
That Wasserman’s reach extended from the underworld to the White House only added to his mystique. Among his friends were Teamster boss Jimmy Hoffa, mob lawyer Sidney Korshak, and gangster Moe Dalitz—along with Presidents Johnson, Clinton, and especially Reagan, who enjoyed a particularly close and mutually beneficial relationship with Wasserman. He was equally intimate with Hollywood royalty, from Bette Davis and Jimmy Stewart to Steven Spielberg, who began his career at MCA and once described Wasserman’s eyeglasses as looking like two giant movie screens.
The history of MCA is really the history of a revolution. Lew Wasserman ushered in the Hollywood we know today. He is the link between the old-school moguls with their ironclad studio contracts and the new industry defined by multimedia conglomerates, power agents, multimillionaire actors, and profit sharing. In the hands of Connie Bruck, the story of Lew Wasserman’s rise to power takes on an almost Shakespearean scope. When Hollywood Had a King reveals the industry’s greatest untold story: how a stealthy, enterprising power broker became, for a time, Tinseltown’s absolute monarch.
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Pioneers of Cable Television: The Pennsylvania Founders of an IndustryBrian Lockman200560sAlthough there are different opinions about where cable television actually began, a great deal of the ingenuity that developed cable into today’s multibillion dollar industry came from Pennsylvania. In this state, with its mountainous geography, the need for an unusual means of obtaining a television signal gave birth to the community antenna television system that was the forerunner of the cable we know today. This volume traces the history of cable television through biographical sketches of those who were instrumental in bringing this technology to rural Pennsylvania. Enumerating technical as well as financial obstacles, each chapter focuses on the life of a cable pioneer. The contributions of such men as John Walson, Bob Tarleton, George Gardner and Ralph Roberts are discussed and their relationships to each other examined. Information drawn from interviews with these men or people who knew them brings history to life. Topics include the roots of cable television, problems of early cable systems and the advent of HBO and its consequences. An appendix offers a commemorative history of the Pennsylvania Cable Network, a joint project of several men discussed herein.
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Cable Cowboy: John Malone and the Rise of the Modern Cable BusinessMark Robichaux200570sAn inside look at a cable titan and his industry
John Malone, hailed as one of the great unsung heroes of our age by some and reviled by others as a ruthless robber baron, is revealed as a bit of both in Cable Cowboy. For more than twenty-five years, Malone has dominated the cable television industry, shaping the world of entertainment and communications, first with his cable company TCI and later with Liberty Media. Written with Malone's unprecedented cooperation, the engaging narrative brings this controversial capitalist and businessman to life. Cable Cowboy is at once a penetrating portrait of Malone's complex persona, and a captivating history of the cable TV industry. Told in a lively style with exclusive details, the book shows how an unassuming copper strand started as a backwoods antenna service and became the digital nervous system of the U.S., an evolution that gave U.S. consumers the fastest route to the Internet. Cable Cowboy reveals the forces that propelled this pioneer to such great heights, and captures the immovable conviction and quicksilver mind that have defined John Malone throughout his career.		JL top pick
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Call Me Ted TurnerTed Turner200970s"Early to bed, early to rise, work like hell and advertise!"

These words of fatherly advice helped shape Ted Turner's remarkable life, but they only begin to explain the colorful, energetic, and unique style that has made Ted into one of the most amazing personalities of our time. Along the way - among his numerous accomplishments - Ted became one of the richest men in the world, the largest land owner in the United States, revolutionized the television business with the creation of TBS and CNN, became a champion sailor and winner of the America's Cup, and took home a World Series championship trophy in 1995 as owner of the Atlanta Braves.

An innovative entrepreneur, outspoken nonconformist, and groundbreaking philanthropist, Ted Turner is truly a living legend, and now, for the first time, he reveals his personal story. From his difficult childhood to the successful launch of his media empire to the catastrophic AOL/Time Warner deal, Turner spares no details or feelings and takes the reader along on a wild and sometimes bumpy ride.

You'll also hear Ted's personal take on how we can save the world...share his experiences in the dugout on the day when he appointed himself as manager of the Atlanta Braves....learn how he almost lost his life in the 1979 Fastnet sailing race (but came out the winner)...and discover surprising details about his dealings with Fidel Castro, Mikhail Gorbachev, Jimmy Carter, Bill Gates, Jack Welch, Warren Buffett, and many more of the most influential people of the past half century.

Ted also doesn't shrink from the darker and more intimate details of his life. With his usual frankness, he discusses a childhood of loneliness (he was left at a boarding school by his parents at the tender age of four), and the emotional impact of devastating losses (Ted's beloved sister died at seventeen and his hard-charging father committed suicide when Ted was still in his early twenties). Turner is also forthcoming about his marriages, including the one to Oscar-winning actress, Jane Fonda.

Along the way, Ted's friends, colleagues, and family are equally revealing in their unique "Ted Stories" which are peppered throughout the book. Jane Fonda, especially, provides intriguing insights into Ted's inner drive and character.

In Call Me Ted, you'll hear Ted Turner's distinctive voice on every page. Always forthright, he tells you what makes him tick and what ticks him off, and delivers an honest account of what he's all about. Inspiring and entertaining, Call Me Ted sheds new light on one of the greatest visionaries of our time.
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Even This I Get to ExperienceNorman Lear201470sThe dynamic and always controversial television producer shares 50 years of show business and politics, with all the candor and wisdom expected from the creator of All in the Family

The legendary creator of iconic television programs All in the Family, Sanford and Son, Maude, Good Times, The Jeffersons, and Mary Hartman, Mary Hartman, Norman Lear remade our television culture - while leading a life of unparalleled political, civic, and social involvement. Sharing the wealth of Lear's 90 years, Even This I Get to Experience is a memoir as touching and remarkable as the life he has led.

In the 1970s, Lear's comedies were viewed by 120 million people per week - yes, 120 million - with stories that reflected the most serious issues of their lives and still left them howling. But before this, Lear led a charmed life throughout postwar Hollywood's golden years, befriending the likes of Carl Reiner and Mel Brooks; writing and directing Frank Sinatra, Robert Redford, Dick Van Dyke, and Martha Raye; becoming the highest paid comic writer in the country while working for Jerry Lewis and Dean Martin. Not to mention, Lear flew some 50 bombing missions over Germany with the 15th Air Force.

Shamelessly in love with the country the Founding Fathers laid out for him while his own father was serving time, Lear won the first American Legion Oratorical Contest speaking about the Constitution. He later founded People For the American Way, a national organization to protect the civil rights and liberties of us all, and bought an original copy of the Declaration of Independence, printed the night of July 4, 1776, not to hang on a wall in his home, but to travel across the country to schools, and libraries, and public institutions to be shared with citizens everywhere.
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Indecent Exposure: A True Story of Hollywood and Wall StreetDavid McClintick w/ Foreword by James B. Stewart198270sWhen the head of Columbia Pictures, David Begelman, got caught forging Cliff Robertson's name on a $10,000 check, it seemed, at first, like a simple case of embezzlement. It wasn't. The incident was the tip of the iceberg, the first hint of a scandal that shook Hollywood and rattled Wall Street. Soon powerful studio executives were engulfed in controversy; careers derailed; reputations died; and a ruthless, take-no-prisoners corporate power struggle for the world-famous Hollywood dream factory began.

First published in 1982, this now classic story of greed and lies in Tinseltown appears here with a stunning final chapter on Begelman's post-Columbia career as he continued to dazzle and defraud...until his last hours in a Hollywood hotel room, where his story dramatically and poignantly would end.
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The StudioJohn Gregory Dunne199870sIn 1967, John Gregory Dunne asked for unlimited access to the inner workings of Twentieth Century Fox. Miraculously, he got it. For one year Dunne went everywhere there was to go and talked to everyone worth talking to within the studio. He tracked every step of the creation of pictures like "Dr. Dolittle," "Planet of the Apes," and "The Boston Strangler." The result is a work of reportage that, thirty years later, may still be our most minutely observed and therefore most uproariously funny portrait of the motion picture business.

Whether he is recounting a showdown between Fox's studio head and two suave shark-like agents, watching a producer's girlfriend steal a silver plate from a restaurant, or shielding his eyes against the glare of a Hollywood premiere where the guests include a chimp in a white tie and tails, Dunne captures his subject in all its showmanship, savvy, vulgarity, and hype. Not since F. Scott Fitzgerald and Nathanael West has anyone done Hollywood better.

"Reads as racily as a novel...(Dunne) has a novelist's ear for speech and eye for revealing detail...Anyone who has tiptoed along those corridors of power is bound to say that Dunne's impressionism rings true."--Los Angeles Times
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Where Did I Go Right?: You're No One in Hollywood Unless Someone Wants You DeadBernie Brillstein 200870sShow biz legend Brillstein reveals 40 years of gossip, humor, and colorful stories as founding partner of Brillstein-Grey Entertainment. Weaving into the worlds of John Belushi and Jim Henson, he takes the reader behind the scenes of Saturday Night Live, The Blues Brothers, Ghostbusters, and more.
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On the cable: the television of abundance;: ReportSloan Commission on Cable Communications197170sThe Sloan Commission report on cable television surveys the history and technology of cable television and suggests the prospects and possibilities the medium offers to the American public. The possible impact of cable television on over-the-air television is projected, and the possible shape of entertainment, news and opinion, public services, political, and community service programs on cable is examined in detail. Suggestions are made for ownership and control of cable systems and the regulation of cable television by the federal government. The major conclusions and recommendations of the Commission are summarized, and four of the support papers are presented along with abstracts of several others. Among the recommendations of the Commission are: cable systems can carry mass entertainment, specialized entertainment programs, as well as channels devoted to governmental, quasi-governmental, educational services and mandated public access channels; cable systems should be obliged to carry the local public broadcasting stations; public television stations should be permitted to operate cable franchises without market restrictions; local franchising authorities should give preference for ownership to community non-profit and profit-making institutions within neighborhoods which have special social or ethnic problems and needs
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Republic on the Wire: Cable Television, Pluralism, and the Politics of New Technologies, 1948-1984John McMurria201770sThe history of cable television in America is far older than networks like MTV, ESPN, and HBO, which are so familiar to us today. Tracing the origins of cable TV back to the late 1940s, media scholar John McMurria also locates the roots of many current debates about premium television, cultural elitism, minority programming, content restriction, and corporate ownership.
Republic on the Wire takes us back to the pivotal years in which media regulators and members of the viewing public presciently weighed the potential benefits and risks of a two-tiered television system, split between free broadcasts and pay cable service. Digging into rare archives, McMurria reconstructs the arguments of policymakers, whose often sincere advocacy for the public benefits of cable television were fueled by cultural elitism and the priority to maintain order during a period of urban Black rebellions. He also tells the story of the people of color, rural residents, women’s groups, veterans, seniors, and low-income viewers who challenged this reasoning and demanded an equal say over the future of television.
By excavating this early cable history, and placing equality at the center of our understanding of media democracy, Republic on the Wire is a real eye-opener as it develops a new methodology for studying media policy in the past and present.
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The Comedians: Drunks, Thieves, Scoundrels, and the History of American ComedyKliph Nesteroff201570sBased on over two hundred original interviews and extensive archival research, this groundbreaking work is a narrative exploration of the way comedians have reflected, shaped, and changed American culture over the past one hundred years.
Starting with the vaudeville circuit at the turn of the last century, the book introduces the first stand-up comedian—an emcee who abandoned physical shtick for straight jokes. After the repeal of Prohibition, Mafia-run supper clubs replaced speakeasies, and mobsters replaced vaudeville impresarios as the comedian’s primary employer. In the 1950s, the late-night talk show brought stand-up to a wide public, while Lenny Bruce, Mort Sahl, and Jonathan Winters attacked conformity and staged a comedy rebellion in coffeehouses. From comedy’s part in the civil rights movement and the social upheaval of the late 1960s, to the first comedy clubs of the 1970s and the cocaine-fueled comedy boom of the 1980s, The Comedians culminates with a new era of media-driven celebrity in the twenty-first century.
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The wired nation;: Cable TV: the electronic communications highwayRalph Lee Smith197270sThe problems and potentials of cable television are examined in this book, which begins by describing the technological basis and current state of cable television. Topics covered include the economic base of the industry and the struggles for economic control, the development of a regulatory structure, the relationship between cable television and the telephone company, and grass roots action on cable television. A final chapter discusses the potential of cable television to serve as an "electronic highway" and drastically revise the economic and social structure of the entire nation.
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Tinderbox: HBO's Ruthless Pursuit of New FrontiersJames Andrew Miller202170sThe Sopranos, Game of Thrones, Sex and the City, The Wire, Succession…HBO has long been the home of epic shows, as well as the source for brilliant new movies, news-making documentaries, and controversial sports journalism. By thinking big, trashing tired formulas, and killing off cliches long past their primes, HBO shook off the shackles of convention and led the way to a bolder world of content, opening the door to all that was new, original, and worthy of our attention.
In Tinderbox, award-winning journalist James Andrew Miller uncovers a bottomless trove of secrets and surprises, revealing new conflicts, insights, and analysis. As he did to great acclaim with SNL in Live from New York; with ESPN in Those Guys Have All the Fun; and with talent agency CAA in Powerhouse, Miller continues his record of extraordinary access to the most important voices, this time speaking with talents ranging from Abrams (J. J.) to Zendaya, as well as every single living president of HBO―and hundreds of other major players.
Over the course of more than 750 interviews with key sources, Miller reveals how fraught HBO’s journey has been, capturing the drama and the comedy off-camera and inside boardrooms as HBO created and mobilized a daring new content universe, and, in doing so, reshaped storytelling and upended our entertainment lives forever.
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Tinker in Television: From General Sarnoff to General ElectricGrant Tinker, Bud Rukeyser199470sThe founder of MTM Enterprises, who later rescued NBC from low profits and program failure, presents an insider's account of the history of network television.
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Hit and Run Nancy Griffin, Kim Masters199770/80sHit and Run tells the improbable and often hilarious story of how two Hollywood film packagers went on a campaign to reinvent themselves as studio executives -- at Sony's expense. Veteran reporters Nancy Griffin and Kim Masters chronicle the rise of Jon Peters, a former hairdresser, seventh-grade dropout, and juvenile delinquent, and his soulless soul mate, Peter Guber -- and all the sex, drugs, and fistfights along the way. It is the story of the ultimate Hollywood con job and the standard by which every subsequent business blunder has been measured. Hit and Run delivers rock-solid business reporting liberally laced with inside gossip and outrageous scandal -- plus a new afterword bringing us up to date on the latest fallout from the Guber-Peters legacy.
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The Man Who Owns the News: Inside the Secret World of Rupert MurdochMichael Wolff201070s/80sFrom the author of Fire and Fury, this irresistible account offers an exclusive glimpse into a man who wields extraordinary power and influence in the media on a worldwide scale—and whose family is being groomed to carry his legacy into the future.

If Rupert Murdoch isn’t making headlines, he’s busy buying the media outlets that generate them. His News Corp. holdings—from the New York Post, Fox News, and The Wall Street Journal, to name just a few—are vast, and his power is unrivaled. So what makes a man like this tick? Michael Wolff gives us the definitive answer in The Man Who Owns the News.

With unprecedented access to Rupert Murdoch himself, and his associates and family, Wolff chronicles the astonishing growth of Murdoch's $70 billion media kingdom. In intimate detail, he probes the Murdoch family dynasty, from the battles that have threatened to destroy it to the reconciliations that seem to only make it stronger. Drawing upon hundreds of hours of interviews, he offers accounts of the Dow Jones takeover as well as plays for Yahoo! and Newsday as they’ve never been revealed before.
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You'll Never Eat Lunch in This Town AgainJulia Phillips201770s/80sEvery memoir claims to bare it all, but Julia Phillips’s actually does. This is an addictive, gloves-off exposé from the producer of the classic films The Sting, Taxi Driver, and Close Encounters of the Third Kind—and the first woman ever to win an Academy Award for Best Picture—who made her name in Hollywood during the halcyon seventies and the yuppie-infested eighties and lived to tell the tale. Wickedly funny and surprisingly moving, You’ll Never Eat Lunch in This Town Again takes you on a trip through the dream-manufacturing capital of the world and into the vortex of drug addiction and rehab on the arm of one who saw it all, did it all, and took her leave.JL top pick
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Leading Lady: Sherry Lansing and the Making of a Hollywood GroundbreakerStephen Galloway201780sThe definitive biography of movie executive and philanthropist Sherry Lansing traces her groundbreaking journey to become the first female head of a major motion picture studio, sharing behind-the-scenes tales from movie sets and Hollywood boardrooms.

When Sherry Lansing became the first woman ever to be named president of a major studio, the news ricocheted around the world. That was just the beginning of an extraordinary run that saw her head two studios, make hundreds of films, produce classic pictures such as Fatal Attraction and rule for twenty-five years as the most powerful woman Hollywood has ever known.

Award-winning writer Stephen Galloway takes us behind the scenes of Lansing's epic journey—inside the battles; up close with the stars; and into the heart of a creative world populated by the likes of Meryl Streep, Steven Spielberg, Jane Fonda, Angelina Jolie and Tom Cruise. He shows us the velvet touch that masked the iron hand, and the roller-coaster drama behind such movies as Titanic, Forrest Gump, Braveheart and Saving Private Ryan.

Above all, he takes us into the mind of Lansing, creating a revealing portrait of a dynamic, driven woman who overcame unimaginable odds, pushed boundaries and left Hollywood at the peak of her power to achieve the life she wanted.
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Fade Out: The Calamitous Final Days of MGMPeter Bart199080sAn insider's view of the decline and collapse of MGM/UA reveals how the failure of several major film projects mired the studio's 1983 comeback and eventually broke the company
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Powerhouse: The Untold Story of Hollywood's Creative Artists AgencyJames Andrew Miller201780sFrom the #1 bestselling author behind acclaimed oral histories of Saturday Night Live and ESPN comes "the most hotly anticipated book [in decades]" (Variety): James Andrew Miller's irresistible insider chronicle of the modern entertainment industry, told through the epic story of Creative Artists Agency (CAA)—the ultimate power player that has represented the world's biggest stars and shaped the landscape of film, television, comedy, music, and sports.
Started in 1975, when five bright and brash upstarts left creaky William Morris to form their own innovative talent agency, CAA would come to revolutionize Hollywood, representing everyone from Tom Cruise, Meryl Streep, Robert De Niro, and Steven Spielberg to Jennifer Lawrence, J.J. Abrams, Will Smith, and Brad Pitt. Over the next decades its tentacles would spread aggressively into sports, advertising, and digital media. Powerhouse is the fascinating, no-holds-barred saga of that ascent. Drawing on unprecedented and exclusive access to the men and women who built and battled with CAA—including co-founders Michael Ovitz and Ron Meyer and rivals like Ari Emanuel of William Morris Endeavor—as well as the stars themselves, Miller spins a unique and unforgettable tale of brilliance, ambition, betrayal, and outrageous success.
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The Last Great Ride - Brandon TartikoffBrandon Tartikoff199280sThe brain child behind the success of NBC Entertainment gives an anecdotal look at network television with stories about the making of such hits as "Cheers" and "The Cosby Show"
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Who is Michael Ovitz?Michael Ovitz201880sAs the co-founder of Creative Artists Agency, Michael Ovitz earned a reputation for ruthless negotiation, brilliant strategy, and fierce loyalty to his clients. He reinvented the role of the agent and helped shape the careers of hundreds of A-list entertainers, directors, and writers, including Steven Spielberg, Martin Scorsese, Meryl Streep, Sean Connery, Bill Murray, Robin Williams, and David Letterman.
But this personal history is much more than a fascinating account of celebrity friendships and bare-knuckled dealmaking. It's also an underdog's story: How did a middle-class kid from Encino work his way into the William Morris mailroom, and eventually become the most powerful person in Hollywood? How did an agent (even a superagent) also become a power in producing, advertising, mergers & acquisitions, and modern art? And what were the personal consequences of all those deals?
After decades of near-silence in the face of controversy, Ovitz is finally telling his whole story, with remarkable candor and insight.
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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration - PixarEd Catmull, Amy Wallace201490sCreativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:
• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.		JL top pick
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DisneyWarJames B. Stewart200690s“When You Wish Upon a Star,” “Whistle While You Work,” “The Happiest Place on Earth”—these are lyrics indelibly linked to Disney, one of the most admired and best-known companies in the world. So when Roy Disney, chairman of Walt Disney Animation and nephew of founder Walt Disney, abruptly resigned in November 2003 and declared war on chairman and chief executive Michael Eisner, he sent shock waves through the entertainment industry, corporate boardrooms, theme parks, and living rooms around the world—everywhere Disney does business and its products are cherished.

Drawing on unprecedented access to both Eisner and Roy Disney, current and former Disney executives and board members, as well as thousands of pages of never-before-seen letters, memos, transcripts, and other documents, James B. Stewart gets to the bottom of mysteries that have enveloped Disney for years: What really caused the rupture with studio chairman Jeffrey Katzenberg, a man who once regarded Eisner as a father but who became his fiercest rival? How could Eisner have so misjudged Michael Ovitz, a man who was not only “the most powerful man in Hollywood” but also his friend, whom he appointed as Disney president and immediately wanted to fire? What caused the break between Eisner and Pixar chairman Steve Jobs, and why did Pixar abruptly abandon its partnership with Disney? Why did Eisner so mistrust Roy Disney that he assigned Disney company executives to spy on him? How did Eisner control the Disney board for so long, and what really happened in the fateful board meeting in September 2004, when Eisner played his last cards?		JL top pick
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The GrossPeter Bart199990sA backstage glimpse of the realities of the new Hollywood focuses on the film releases and strategies of the summer of 1998, showing why "Godzilla" was fated to fail and how Spielberg triumphed
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The King of Content: Sumner Redstone's Battle for Viacom, CBS, and Everlasting Control of His Media EmpireKeach Hagey201890sSumner Murray Redstone (1923–2020), who lived by the credo "content is king," leveraged his father’s chain of drive-in movie theaters into one of the world’s greatest media empires through a series of audacious takeovers designed to ensure his permanent control. Over the course of this meteoric rise, he made his share of enemies and feuded with nearly every member of his family.
In The King of Content, Keach Hagey deconstructs Redstone’s rise from Boston’s West End through Harvard Law School to the highest echelons of American business. The ninety-seven-year-old mogul’s life became a tabloid soap opera, the center of acrimonious legal battles throughout his vast holdings, which included Paramount Pictures and two of the largest public media companies, Viacom and CBS. At the heart of these lawsuits was Redstone’s tumultuous love life and complicated relationship with his children. Redstone’s daughter, Shari, has emerged as his de facto successor, but only after she ousted his closest confidant in a fierce power struggle.
Yet Redstone’s assets face an existential threat that goes beyond his family, disgruntled ex-girlfriends, or even the management of his companies: the changing nature of media consumption. As more and more people cut their cable cords, CBS, with its focus on sports and broadcast TV, has held steady, while Viacom, with its once-great cable channels like MTV and Nickelodeon, has suffered a precipitous fall. As their rivals merge, the question is whether Shari’s push to undo her father’s last big strategic maneuver and recombine CBS and Viacom will be enough to shore up their future.
A biography and corporate whodunit filled with surprising details, The King of Content investigates Redstone’s impact on business and popular culture, as well as the family feuds, corporate battles, and questionable alliances that go back decades—all laid bare in this authoritative book.
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No Rules Rules: Netflix and the Culture of ReinventionReed Hastings, Erin Meyer20202000sThere has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.
Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel­evant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.
Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.
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The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company - Bob IgerRobert Iger20192000sRobert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.
Today, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Under Iger’s leadership, Disney’s value grew nearly five times what it was, making Iger one of the most innovating and successful CEOs of our era.
In The Ride of a Lifetime, Robert Iger shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including:
• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
• Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
• Fairness. Treat people decently, with empathy, and be accessible to them.
This book is about the relentless curiosity that has driven Iger since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.
“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”		JL top pick
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The Information: A History, A Theory, A FloodJames Gleick2012ModernAcclaimed science writer James Gleick presents an eye-opening vision of how our relationship to information has transformed the very nature of human consciousness. A fascinating intellectual journey through the history of communication and information, from the language of Africa’s talking drums to the invention of written alphabets; from the electronic transmission of code to the origins of information theory, into the new information age and the current deluge of news, tweets, images, and blogs. Along the way, Gleick profiles key innovators, including Charles Babbage, Ada Lovelace, Samuel Morse, and Claude Shannon, and reveals how our understanding of information is transforming not only how we look at the world, but how we live.
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Hit Makers: How to Succeed in an Age of DistractionDerek Thompson2018ModernA Book of the Year Selection for Inc. and Library Journal

“This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE

Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.

In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.

Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention.

From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.

In Hit Makers, Derek Thompson investigates:
· The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses
· Why Facebook is today’s most important newspaper
· How advertising critics predicted Donald Trump
· The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history
· How Barack Obama and his speechwriters think of themselves as songwriters
· How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals
· The French collector who accidentally created the Impressionist canon
· Quantitative evidence that the biggest music hits aren’t always the best
· Why almost all Hollywood blockbusters are sequels, reboots, and adaptations
· Why one year--1991--is responsible for the way pop music sounds today
· Why another year --1932--created the business model of film
· How data scientists proved that “going viral” is a myth
· How 19th century immigration patterns explain the most heard song in the Western Hemisphere
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Hit Makers: The Science of Popularity in an Age of DistractionDerek Thompson 2017ModernNothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.

In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.
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