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Campaign NameObjectiveTarget AudiencePlatformPost FormatMessage HookReframe MessageCall to ActionVisual TypePost DatePost TimeBudget (USD)Key Metric (e.g., CTR, CPC)Success CriteriaRecommended Text Length
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Healthy Masculinities AwarenessIncrease video viewsYoung men (18–30), urban, Latin AmericaInstagram ReelsShort video + caption“Ever feel like you have to bottle it all up?”Real strength is talking about what matters.Watch this 60-second video. No pressure.Selfie-style video + text overlay2025-05-1518:0025Video Views, CPM5000 views, under $5 CPMHook: <120 chars | Caption: under 150
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Men as CaregiversDrive workshop signupsFathers 25–40, peri-urbanFacebook FeedImage + text“You want to be a better dad, but where do you start?”Join a space where dads grow together.Tap to register—quick, free, and flexible.Photo of dad with child + quote overlay2025-05-1820:0030Link Clicks, CTR50+ signups, 2% CTRText: 125–200 chars
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Redefining StrengthIncrease engagementYoung men, mixed digital accessWhatsApp BroadcastVoice note + follow-up text“Being a man doesn’t mean staying silent.”Let’s talk about what strength really looks like.Reply ‘listen’ and we’ll send a 1-minute clip.Voice note + captioned quote2025-05-2017:0010Replies, Clicks50+ responses1–2 lines (max 150 chars)
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