Content Strategy Spreadsheet

	A	B	C	D	E	F	G	H	I
1	Content Strategy Spreadsheet
2	Content Strategy Spreadsheet
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4	BUSINESS OBJECTIVES
5	Business Objectives	Business Impact (Reason why?)	Benchmark	1st Quarter Results	2nd Quarter Results	3rd Quarter Results	4th Quarter Results		To fill in this spreadsheet, read this ultimate How-To guide on content markeitng in retail:
6									www.styla.com/blog/content-marketing-for-ecommerce
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8									To use this spreadsheet, go to File → Make a Copy
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11	CORE MESSAGE			TARGET AUDIENCE
12		Message/Topic			Persona 1	Persona 2	Persona ...
13	Mission Statement			Niche & Descriptive Attribute
14	Core Message or Question			Demographics
15	Additional Secondary Messages			Interests
16	1			Typical questions
17	2			Pain points
18	3			Persona-based keywords & phrases
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23	COMPETITIVE ANALYSIS
24	Competitors	Their core message	Topics they cover on their blog	Topics they miss out on	Types of content	Frequency	Typical calls to actions used	Audience response
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30	Our differentiator:
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33	CHANNEL PLAN
34	Content Types	Channel	Channel's URL	Objective	Structure	Frequency	Tone	Desired Action
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