ZIP Idea Lab SoCal Splattered Shpes
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ZIP Idea Lab | SSS Project Plan
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Problem Statement: How might we build a brand/tell a story to sell $500 of a hand-made product in order to fufil the class requirement?
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ProcessToolsNotes10-110-110-310-510-710-910-1110-1310-1510-1710-1910-2110-2310-25
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Empathize
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Interview Produce surveys, find your target audience
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Dig DeeperFind ways to appeal to your target audience.
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PersonasOutreach- Pics/Videos/Stories
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Define
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SynthesizeAnalyze what you've learned in empathy.
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Reverse the Problem Statement
Use empathy to redefine the problem statement.
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Ideate
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Sketch DivergentLook at possible solutions to your problem.
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Sketch CovergentChoose one.
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Prototype
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BuildBuild a website. Showcase Empathy
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Test
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Test Product Sales
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FeedbackMake adjustments from feedback.
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Share
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Social MediaShare on facebook, etc.
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Process9-2910-110-310-510-710-910-1110-1310-1510-1710-1910-2110-2310-25
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