World17 Session Matrix
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DateTimeRoom SpeakerSession TitleTrackTopicSession Level
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Wednesday12:00 PMRoom 28ABCDEPark HowellThe Business of Story: How to Craft and Tell Compelling Brand Stories That SellWorkshopStorytellingBeginner to Intermediate
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Wednesday12:00 PMRoom 25ABCPeg FitzpatrickHow to Design and Employ Visual Content for Your Blog Post: A Hands-On WorkshopWorkshopVisual Marketing WorkshopAll levels
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Wednesday12:00 PMRoom 30ABCDavid H. Lawrence XVIIHow to Create Videos That Build Authority at a Moment’s NoticeWorkshopVideo Marketing WorkshopAll levels
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Wednesday12:00 PMRoom 31ABCRay EdwardsHow to Write Copy That SellsWorkshopCopywritingAll levels
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Wednesday12:00 PMRoom 33ABCChris DuckerHow to Build Your Online Personal Brand for Long-Term Business SuccessWorkshopPersonal BrandingBeginner to Intermediate
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Wednesday12:00 PMRoom 29ABMichael O'NealBecoming an Interview Master and How it Can Massively Grow Your PodcastWorkshopInterview Skills WorkshopBeginner to Intermediate
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Wednesday12:00 PMRoom 30DEYaro StarakHow to Setup Your Blog and Email List to Sell Your Product on AutopilotWorkshopEmail Sales Funnel WorkshopBeginner to Intermediate
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Wednesday2:00 PMRoom 28ABCDERebekah RadiceHow to Create Highly Shareable Social Media ImagesWorkshopVisual Marketing WorkshopBeginner to Intermediate
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Wednesday2:00 PMRoom 31ABCRobert BlyHow to Write Landing Pages That SellWorkshopCopywriting WorkshopBeginner to Intermediate
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Wednesday2:00 PMRoom 30ABCJustin BrownHow to Create High Quality Videos With Your SmartphoneWorkshopVideo Production WorkshopBeginner to Intermediate
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Wednesday2:00 PMRoom 25ABCChris DayleyHow to Convert More Traffic With Split Testing RecruitWorkshopConversion Rate OptimizationBeginner to Intermediate
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Wednesday2:00 PMRoom 33ABCLauren TeagueHow to Create Real-Time Content During a Live EventWorkshopReal-time Content Creation WorkshopIntermediate to Advanced
14
Wednesday2:00 PMRoom 29ABJillian VorceConference Networking for Introverts: Ninja Tricks and TipsWorkshopConference NetworkingAll levels
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Wednesday2:00 PMRoom 30DEJohn JantschHow to Scale Your Consulting Practice – Without Adding OverheadWorkshopAgency BuildingIntermediate to Advanced
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Wednesday4:00 PMRoom 28ABCDERich BrooksHow to Build a Digital Marketing PlanWorkshopDigital Marketing WorkshopAll levels
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Wednesday4:00 PMRoom 31ABCHeidi CohenHow to Create Quality Blog Posts ConsistentlyWorkshopBlogging WorkshopIntermediate
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Wednesday4:00 PMRoom 30ABCJosh ElledgeHow to Get Traditional Media Exposure Using Social MediaWorkshopTraditional MediaBeginner to Intermediate
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Wednesday4:00 PMRoom 25ABCPhil MershonThe Beginner’s Guide to Social Media Marketing World: Maximizing Your ExperienceWorkshopEvent OrientationAll levels
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Wednesday4:00 PMRoom 33ABCRyan Anderson Bell and Jonathan NafarreteThe Future of Immersive Video: 360 Video and Virtual RealityWorkshop360 Video WorkshopBeginner to Intermediate
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Wednesday4:00 PMRoom 29ABDan MillerHow to Setup and Run a Mastermind That Will Transform Your Business and LifeWorkshopMastermindsBeginner to Intermediate
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Wednesday4:00 PMRoom 30DEJessica HowellHow Marketers Can Create Amazing Photos With Just a SmartphoneWorkshopPhotography WorkshopBeginner to Intermediate
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Thursday8:00 AMHall DMichael StelznerSocial Media Marketing in 2017: What the Newest Research RevealsKeynoteIndustry TrendsAll levels
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Thursday10:30 AMRoom 28ABCDEMari SmithHow To Improve Your Facebook Marketing ROISocial TacticsFacebook MarketingAll levels
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Thursday10:30 AMRoom 25ABCJoel CommThe Future of Live Video (and How You Can Prepare Today)Creator Series: Live VideoFuture of Live VideoBeginner to Intermediate
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Thursday10:30 AMRoom 30ABCJoe PulizziHow to Generate Large Amounts of Revenue From the Content You CreateContent MarketingContent Revenue GenerationAll levels
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Thursday10:30 AMRoom 33ABCSue B. ZimmermanHow to Use Instagram Stories for Your BusinessSocial Tactics: InstagramInstagram StoriesAll levels
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Thursday10:30 AMRoom 23BCTim SchmoyerHow to Develop a Loyal YouTube AudienceCreator Series: Video and YouTubeYouTube Channel GrowthAll levels
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Thursday10:30 AMRoom 24ABCDarren RowseThe Changing Role of Blogs in a Social Media AgeCreator Series: BloggingFuture of BlogsAll levels
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Thursday10:30 AMRoom 26ABCliff RavenscraftEverything You Need to Know to Start a PodcastCreator Series: PodcastingStarting a PodcastBeginner to Intermediate
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Thursday10:30 AMRoom 29ABScott MontyWhy We’ve Failed: The Customer is No Longer Our FocusCorporate SocialRelationship MarketingAll levels
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Thursday10:30 AMRoom 29CDChristopher PennThe Social Media Marketer’s Guide to Artificial IntelligenceMeasurement and AnalyticsAnalyticsIntermediate to Advanced
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Thursday10:30 AMRoom 30DEVincent NgPinterest Fundamentals for Selling With Pinterest AnalyticsSocial Tactics: PinterestPinterest MarketingBeginner to Intermediate
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Thursday10:30 AMRoom 32ABViveka von RosenHow to Use LinkedIn Company Pages to Drive Traffic to Your WebsiteSocial Tactics: LinkedInLinkedIn Company PagesBeginner to Intermediate
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Thursday11:30 AMRoom 28ABCDEGuy KawasakiHow to Become an Evangelist on Social Media and BeyondSocial StrategyProduct EvangelismAll levels
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Thursday11:30 AMRoom 25ABCSarah MooreHow to Create a Live Video StrategyCreator Series: Live VideoLive Video PlanningIntermediate
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Thursday11:30 AMRoom 30ABCAdam Brown with Caitlin Angeloff (Docusign) and Molly Schonthal (Mars)Taking Credit - How to Attribute ROI: A Panel DiscussionMeasurement and AnalyticsAnalytics PanelAll levels
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Thursday11:30 AMRoom 31ABCJon LoomerFacebook Targeting Priorities: How to Reach Those Who Matter Most Using Six Different MethodsSocial Tactics: FacebookFacebook AdsIntermediate
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Thursday11:30 AMRoom 33ABCBranden HarveyHow to Use Written and Visual Storytelling With InstagramSocial Tactics: InstagramInstagram StorytellingBeginner to Intermediate
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Thursday11:30 AMRoom 23BCSteve DottoHow to Grow Your First 100 YouTube SubscribersCreator Series: Video and YouTubeYouTube Channel GrowthBeginner
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Thursday11:30 AMRoom 24ABCBrian ClarkHow to Craft a Blogging Editorial Strategy That WorksCreator Series: BloggingBlogging StrategyBeginner to Intermediate
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Thursday11:30 AMRoom 26ABIjeoma EleazuHow to Follow Your Calling and Produce a Podcast You LoveCreator Series: PodcastingPodcastingBeginner
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Thursday11:30 AMRoom 29ABGini Dietrich with Justin Levy (Citrix) and Brooks Thomas (Southwest Airlines)How to Manage Your Next Social Media Crisis: A Panel DiscussionCorporate SocialCrisis ManagementIntermediate to Advanced
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Thursday11:30 AMRoom 29CDAnn HandleyHow to Create Breakthrough Written Marketing ContentContent MarketingContent Creation StrategyAll levels
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Thursday11:30 AMRoom 30DEJeff SiehBuilding Better Pinterest Pin Images: Tools, Tips and HacksSocial Tactics: PinterestPinterest ImagesAll levels
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Thursday11:30 AMRoom 32ABRon NashHow to Optimize Your LinkedIn Profile for Better Search and More ClientsSocial Tactics: LinkedInLinkedIn ProfilesBeginner to Intermediate
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Thursday2:00 PMRoom 28ABCDEAmy PorterfieldHow to Build Up Anticipation for Your Next Promo Using FacebookSocial Tactics: FacebookFacebookBeginner to Intermediate
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Thursday2:00 PMRoom 25ABCIleane SmithHow to Get Started With Live VideoCreator Series: Live VideoLive Video FundamentalsBeginner
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Thursday2:00 PMRoom 30ABCJay Baer with Erica Campbell Byrum (ForRent.com), Beverly Jackson (MGM Resorts) and Alison Herzog (Dell)How to Staff Your Social Media Team in a Changing MarketplaceCorporate SocialOrganizing Social TeamsAll levels
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Thursday2:00 PMRoom 31ABCNeal SchafferGrowth Hacking: How to Use Social Media to Rapidly Grow Your New Business or ProductSocial StrategyGrowth HackingIntermediate
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Thursday2:00 PMRoom 33ABCJasmine StarHow to Improve Your Instagram Photos and Your EngagementSocial Tactics: InstagramInstagram PhotographyAll levels
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Thursday2:00 PMRoom 23BCAmy Schmittauer How to Create a Video Blog That Gets AttentionCreator Series: Video and YouTubeVideo Content CreationBeginner to Intermediate
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Thursday2:00 PMRoom 24ABCSyed BalkhiHow to Drive More Traffic to Your Blog Creator Series: BloggingBlogging TrafficBeginner to Intermediate
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Thursday2:00 PMRoom 26ABDaniel J. Lewis with Jessica Kupferman, Tim Street and John Hunt (Smead)How Big Brands Can Leverage PodcastsCreator Series: PodcastingPodcasting PanelAll levels
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Thursday2:00 PMRoom 29ABNathan ChanHow to Build a Media Company From ScratchContent Marketing Content Business GrowthIntermediate to Advanced
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Thursday2:00 PMRoom 29CDPauline Stockhausen with Philip Taylor, Molly Pittman, Marc Mawhinney and Jenn ScaliaHow Businesses Use Facebook Groups to Build Communities and Grow Sales Social Tactics: FacebookFacebook Groups PanelAll levels
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Thursday2:00 PMRoom 30DECarlos GilSnapchat Strategies for Marketing Your BusinessSocial Tactics: SnapchatSnapchat FundamentalsIntermediate to Advanced
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Thursday2:00 PMRoom 32ABMadalyn SklarHow to Use Twitter Chats to Grow Your BusinessSocial Tactics: TwitterTwitter ChatsBeginner to Intermediate
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Thursday3:05 PMRoom 28ABCDELarry KimHacking Facebook Ads: How 50 Dollars Can Drive Enormous Traffic To Your Best ContentSocial Tactics: FacebookFacebook AdsAll levels
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Thursday3:05 PMRoom 25ABCJoel CommHow to Easily Create a Live Video Show: Tools and TechCreator Series: Live VideoRepurposing Live VideoAll levels
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Thursday3:05 PMRoom 30ABCMitch JoelHow to Avoid Virtual Crickets and Digital Tumbleweeds With Your Content (It’s Not About the Headline) Social StrategyContent Marketing StrategyAll levels
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Thursday3:05 PMRoom 31ABCMarcus Sheridan 7 Powerful Strategies for Building a World Class Content Marketing PlanContent MarketingContent Business GrowthAll levels
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Thursday3:05 PMRoom 33ABCDonna Moritz6 Hot Tools for Visual Storytelling on Facebook and Instagram Social Tactics: FacebookFacebook Visual ToolsBeginner to Intermediate
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Thursday3:05 PMRoom 23BCJeremy VestYouTube Newsfeed Optimization: How to Improve Video DiscoverabilityCreator Series: Video and YouTubeYouTube Search OptimizationBeginner to Intermediate
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Thursday3:05 PMRoom 24ABCMichael Hyatt How to Monetize Your Blog Without Selling Your SoulCreator Series: BloggingBlog Monetization StrategiesBeginner to Intermediate
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Thursday3:05 PMRoom 26ABJohn Lee Dumas with Jill Stanton, Aaron Walker and Jessica RhodesHow to Land Guest Appearances on PodcastsCreator Series: PodcastingPodcasting PanelBeginner to Intermediate
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Thursday3:05 PMRoom 29ABMeagan Williams with Laura Wilson (Georgetown University), Beverly Jackson (MGM Resorts) and Mike Delgado (Experian)How Brands are Using Snapchat to Build Highly Engaged AudiencesSocial Tactics: SnapchatSnapchat Engagement PanelAll levels
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Thursday3:05 PMRoom 29CDCathy Hackl with Jennifer Watson (The Weather Channel), Ursula Ringham (SAP) and Scott NickelsFacebook Live for Brands Social Tactics: FacebookFacebook Live for BrandsAll levels
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Thursday3:05 PMRoom 30DEGini Dietrich How to Use Data and Analytics to Prepare for Your Next CrisisCorporate SocialCrisis ManagementIntermediate to Advanced
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Thursday4:10 PMRoom 28ABCDEJay Baer How to Use Customer Service to Turn People Into Brand AdvocatesSocial Customer ServiceCustomer Brand AdvocatesAll levels
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Thursday4:10 PMRoom 25ABCLou MongelloHow to Create Community Using Facebook LiveCreator Series: Live VideoFacebook LiveIntermediate to Advanced
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Thursday4:10 PMRoom 30ABCSue B. Zimmerman with Calli Cholodenko (Suja Juice), Jay Parkin (Taylor Guitars) and Eric Toda Eric Toda (Airbnb)How Brands Use Instagram to Tell Visually Compelling StoriesSocial Tactics: InstagramInstagram PanelAll levels
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Thursday4:10 PMRoom 31ABCAndrew Pickering and Pete GartlandHow to Create Re-Tweetable ContentSocial Tactics: TwitterTwitter MarketingIntermediate to Advanced
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Thursday4:10 PMRoom 33ABCMolly PittmanHow to Use Facebook Messenger for Conversational Selling Social Tactics: FacebookFacebook MessengerIntermediate to Advanced
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Thursday4:10 PMRoom 23BCGabby WallaceHow to Rapidly Grow Your Email List From Your YouTube ChannelCreator Series: Video and YouTubeYouTube Email SubscribersAll levels
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Thursday4:10 PMRoom 24ABCChris Brogan How to Write Blog Content People Want to ReadCreator Series: BloggingBloggingIntermediate to Advanced
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Thursday4:10 PMRoom 26ABPaul Colligan with John Lee Dumas, Rob Walch and Gary LelandHow to Monetize Your Podcast: A Panel DiscussionCreator Series: PodcastingPodcasting PanelAll levels
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Thursday4:10 PMRoom 29ABBernie Borges with Sandy Adam (ANSYS), Turner Roach (Deloitte) and Casey Hall (Thomson Reuters)How to Get Your Employees to Engage in Social Media: A Panel DiscussionCorporate SocialEmployee AdvocacyAll levels
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Thursday4:10 PMRoom 29CDMelanie DezielNative Advertising Success: Lessons From Branded Content CampaignsContent MarketingBranded ContentBeginner to Advanced
80
Thursday4:10 PMRoom 32ABStephanie SammonsHow to Strategically Grow Your Influence and Attract Your Ideal Clients on LinkedInSocial Tactics: LinkedInLinkedIn InfluenceIntermediate
81
Thursday5:15 PMHall DJoey ColemanTurning Customers Into Life-Long Advocates in the First 100 DaysKeynote Customer AdvocacyAll levels
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Friday8:30 AMHall DBryan Kramer, Sandy Carter, Christopher Penn, and Christopher CarfiArtificial Intelligence, Machine Learning and the Future of Social Media MarketingKeynoteKeynote PanelAll levels
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Friday10:15 AMRoom 28ABCDELee OddenFuture of Influencer Marketing: Strategies and TrendsCorporate SocialInfluencer MarketingAll levels
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Friday10:15 AMRoom 25ABCBrian Fanzo How to Grow a Following and Stand Out with Live VideoCreator Series: Live VideoPeriscopeAll levels
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Friday10:15 AMRoom 30ABCShama HyderHow to Use Social Media to Engage, Connect and Convert at Each Stage of the Customer LifecycleSocial StrategyCustomer EngagementIntermediate
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Friday10:15 AMRoom 31ABCDennis YuHow to Use Facebook Analytics to Make Better Business DecisionsMeasurement and AnalyticsFacebook AnalyticsIntermediate to Advanced
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Friday10:15 AMRoom 33ABCPeg FitzpatrickTop Tools to Improve Your Instagram Engagement and GrowthSocial Tactics: InstagramInstagramBeginner to Intermediate
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Friday10:15 AMRoom 23BCSunny LenarduzziHow to Build a Business With YouTubeCreator Series: Video and YouTubeYouTube Business BuildingBeginner to Intermediate
89
Friday10:15 AMRoom 24ABCLeslie Samuel with Kelly Snyder and Amy LocurtoHow to Turn Blog Readers into Super FansCreator Series: BloggingBlogging PanelIntermediate
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Friday10:15 AMRoom 26ABPat FlynnHow to Create a Hit Episode That Will Skyrocket Your DownloadsCreator Series: PodcastingPodcastingBeginner to Advanced
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Friday10:15 AMRoom 29ABShep HykenCustomer Service is the New Marketing: How to Make Social Care Your Competitive AdvantageSocial Customer ServiceSocial Customer ServiceAll levels
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Friday10:15 AMRoom 29CDErik Fisher with Brian Peters, Sebrin Elms and Adel de MeyerHow Businesses Use Twitter to Promote Their Content Social Tactics: TwitterTwitter Promotion PanelAll levels
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Friday10:15 AMRoom 30DERick MulreadyHow to Creatively Use Facebook Video Ads to Grow Your BusinessSocial Tactics: FacebookFacebook AdsBeginner to Intermediate
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Friday10:15 AMRoom 32ABShaun AyalaSnapchat Storytelling: How to Engage and Grow an AudienceSocial Tactics: SnapchatSnapchat Content CreationBeginner to Intermediate
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Friday11:15 AMRoom 28ABCDEIan ClearyHow to Use Social Media Analytics Tools to Produce Better ResultsMeasurement and AnalyticsAnalyticsIntermediate
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Friday11:15 AMRoom 25ABCAlex KhanHow to Create Engaging Content with Live VideoCreator Series: Live VideoPeriscope MarketingBeginner to Intermediate
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Friday11:15 AMRoom 30ABCBryan Kramer with Konstanze Alex-Brown (Dell), Ari Lightman (Carnegie Mellon University) and Laura Davis (University of Southern California)Why Stories Catch Fire and Become Sharable Corporate SocialDigital Storytelling PanelAll levels
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Friday11:15 AMRoom 31ABCAndrea VahlHow to Build a Facebook Marketing Funnel With Ads and MoreSocial Tactics: FacebookFacebook AdsBeginner to Intermediate
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Friday11:15 AMRoom 33ABCJenn HermanHow to Use a Business Profile to Get More Sales From InstagramSocial Tactics: InstagramInstagram Business ProfilesIntermediate
100
Friday11:15 AMRoom 23BCDerral EvesCreating YouTube Video Ads That Cost Less and Convert MoreCreator Series: Video and YouTubeYouTube Ads
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