| A | B | C | |
|---|---|---|---|
1 | Event overview - Meta Conversions API | ||
2 | Event name | Trigger | Type |
3 | PageView | When user lands on any page | Client-Side |
4 | View Content | When user lands on a product page | Client-side |
5 | Add To Cart | When user adds a product to cart | Server-side |
6 | Initiate Checkout | When the checkout has been started | Server-side |
7 | Add Payment Info | When user lands on the payment checkout step | Server-side |
8 | Recurring Purchase | When the subscription management app triggers processes a recurring order | Server-side |
9 | Purchase | When the user places an order | Server-side & Client-side |
10 | Post Purchase Upsell | The completion of an upsell purchase, that will contain only the newly added products. | Server-Side |