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LevelsTitlesRoles availableIndividual achievementTeam collaborationCompany alignment
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PrivatePrivateHigh level indicatorsKnowledge & execution depth=> Developer Advocate=> Technical Writer=> DevEx EngineerPrioritization & proactivityLearning & growthFeedback & coachingCommunication & influenceBuilding effective partnershipsCustomer & future orientationAlignment & productivityPositively representing MUI
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IC1 - AssociateAssociate Developer Advocate
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IC2 - JuniorJunior Developer AdvocateJunior Developer AdvocateYou may still be early on in your career and/or field. You are less focused on impacting the entire team and more focused on developing your own skills.• You possess broad, generalist knowledge of core elements and concepts within your field. • You start to take ownership of documentation tasks. You collaborate cross-functionally to write usage examples, update component docs, and improve content clarity as a whole. • You take on well-defined tasks; and complete basic requirements within specified timeframes.• You show awareness of and a desire to improve your development areas.

• You gather feedback from colleagues or supervisors to understand the impact of your work. Example: by keeping simple records of customer-related insights or observations.
• You regularly ask for feedback on your working style and on the work itself to improve.• You use a consistently positive and proactive tone, making sure that your interaction with the team is open and effective.• You actively participate in group discussions, volunteer for tasks, and take initiative to build good working relationships.• You understand the basics of how your work impacts your customers (whether they're internal or external). You focus on shorter-term goals and achievements.• You share work regularly to support team alignment, and ask for feedback on your working style + the work itself in order to improve.

• You ask questions to better understand the company goals, context, and how your role contributes to the big picture.
• You positively embrace our ways of working and seek to establish personal work habits that increase your personal productivity.
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IC3 - Mid-levelMid-level Developer AdvocateDeveloper Advocate• You demonstrate a higher level of expertise in your field and the ability to operate independently. • You own end-to-end documentation for features and components. You are able to translate technical concepts into clear, user-facing content with minimal oversight. You are proactive in improving documentation processes when needed. You have a demonstrated growing product and technical understanding.• You take on tasks and projects; and go beyond basic requirements to ensure they're completed to a high standard.• You set personal goals that contribute to your professional growth and skill development.• You effectively integrate feedback to improve. You're staring your journey in coaching, assisting and guiding junior team members when needed, elevating their skills and enhancing their contribution to the team.• You ensure clarity in your communications across all channels. You contribute to discussions and productively engage others. You model an openness to having your views challenged and changed.• You actively promote good team dynamics, intentionally building relationships and taking on more significant collaborative tasks.• You seek out opportunities to communicate with customers or stakeholders to gather feedback, and propose small improvements based on their feedback. You plan mostly in terms of months-quarters.• You work to help others understand your direct team’s goals and how they relate to company goals.• You exhibit behaviors that reflect the company's values and serve as a positive example to peers.
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IC4 - SeniorSenior Developer AdvocateDeveloper AdvocateYou are more experienced and confident in your domain. You’re more likely to be owning projects independently and be trusted to deliver with minimal oversight. You may gain your first direct report(s).• You possess near-mastery of your domain and an ability to apply your knowledge to resolve challenges. • You drive the documentation strategy and work autonomously to plan and produce technical guides, onboarding materials, and doc pages in general. You collaborate across Engineering, Design, and Product to identify gaps and elevate the overall developer experience.• You take the lead on projects and tasks, demonstrating your ability to influence and drive outcomes within your direct team.• You consistently refine existing and develop new skills; and look for opportunities to coach junior team members.• You actively create feedback loops, coach and buddy with others to promote learning and a culture of feedback.
• You set an example in how to communicate concisely and effectively. You are able to present information in a way that enables people outside your domain to understand and take desired action.• You're routinely collaborating with different people and teams, embracing more collaborative roles, frequently acting as a coordinator on projects in your team and sparking cross-functional collaborations.• You lead customer-focused projects that directly contribute to improved customer experiences. You’re beginning to focus more long-term and plan in terms of quarters-years.• You lead or facilitate cross-functional efforts to improve company alignment, productivity, or team morale.

• You help shape team and company-level goals to ensure they’re delivering value for the community.
• You advocate for the company's values and seek ways to positively represent them in your daily interactions, both internally and externally.
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IC5 - StaffStaff Developer AdvocateDeveloper AdvocateYou have broader influence outside of your direct team and projects. You’ve built strong internal partnerships and may be leading multiple projects. You likely manage several direct reports or are the primary leader for an MUI product.• You possess a mastery of your domain, applying deep knowledge to resolve challenges and innovate. • You lead documentation efforts aross multiple product areas and initiatives. You shape internal practices and content architecture. You anticipate developer needs and propose proactive improvements. You are a trusted partner across different teams to provide strategic mentorship on documentation and writing practices.• You lead high-impact projects that result in measurable and meaningful outcomes within your direct team.• You're committed to growth - both personal and for others. You actively coach team members, sharing your knowledge and experience.• You look for opportunities to lead broader feedback and coaching efforts, like organizing company workshops, surveys, or trainings.• You're a trusted source of guidance for both more junior team members but also in high-level discussions, collaborating with leadership on strategic initiatives.• You consistently collaborate beyond your direct team, initiating and coordinating projects that bring multiple teams together for shared goals.• You lead initiatives that involve a deeper understanding of customer needs and preferences, and aim toward long-term impact. You may begin supporting on multi-year planning and strategy.• You push for greater productivity at a company level by cultivating a focus on customer experiences and key metrics. Example: referencing, measuring, and interpreting KPIs over time.• You wear MUI's values proudly, your company's values are synonymous with your professional identity.

• You proactively identify opportunities and threats to achieve our desired culture.
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IC6 - PrincipalPrincipal Developer AdvocateDeveloper AdvocateYou lead the work for a significant area and handle complex projects with overlapping organizational lines from start to finish. It is more likely that you will lead multiple teams.• You not only posses a deep level of mastery, but you're also the go-to expert everyone relies on for insights and advice. • You drive the long-term vision of the documentation strategy. You lead cross-functional initiatives to increase content quality and usability. You influence product direction through developer insights and docs/content feedback loops.• You own and steer cross-functional initiatives that deliver significant impact to the teams involved. You step up to lead when required, even if not explicitly asked to.• You show impact not just internally but also externally, taking the stage at industry events, authoring insightful articles, and leading the conversation in your domain.• You share your recognized expertise generously, coaching across departments, guiding peers, and collaborating with senior leaders, always fostering a culture of mutual support and growth.• You actively set the tone for a more collaborative culture and improve communication channels for the whole team. Peers frequently turn to you for guidance, and your input shapes leadership-level choices.• You're a role model for collaboration within the organization as well as outside of it. i.e. when creating new business partnerships, engaging with third-parties, industry groups, or regulators.• You shape the organization's overall customer-centric vision and strategy, influencing decision-making at the highest level. You implement multi-year strategies to future-proof MUI.

• You act as a customer value thought leader, both within and outside the organization.
• You improve shared alignment and productivity at a company level, repeatedly showing the connections between the team’s work and improved key metrics.• You're on the front lines, leading the charge on cultural realignments and making sure everyone's on board and feeling good about the changes.

• You play an instrumental role in aligning our strategic direction with our values.
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Additional resources
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DevEx team philosophy
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DevEx levels
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