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Competitive auditGoal: Compare the medicine reminder experience of each competitor's app
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General informationUX
(rated: needs work, okay, good, or outstanding)
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First impressionsInteraction (Web & Mobile)Visual designContent
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Competitor typeLocationProduct offeringPriceWebsiteBusiness sizeTarget audience Unique value proposition Website experienceDedicated mobile app experienceFeaturesAccessibilityUser flow NavigationBrand identityToneDescriptiveness
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MyTherapyIndirectMunich, DeutchlandMedicine reminder, family member management$mytherapyapp.comMediumEveryone"Take your medications. Off your mind"Okay
+ Simple to navigate
+ Adaptive and Responsive
- Unorganized content		Okay
+ Easy to navigate
+ Minimal design
- Missing Accessibility Features
- App is only available in English		Good
+ Add Reminder, Measurement,
+ Add Activity
+ Symptom Check
Needs work
- Only available in English
- No additional accessibility features (voice command, text enlargement)		Needs Work
- Too many steps to follow
- Add medication requires plenty of time		Good
+ Buttons are clearly marked
+ Easy to switch nav		Looks Okay
+ Strong brand identity
- App is not intuitive
Formal and sharpGood
+ Straight to the point and minimal
+ Focused on info relevant to target audience
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MedManageDirectWarsaw, PolandMedicine
Reminder		$medcontrol.appSmallEveryone"Remember about every pill you need to take "Needs Work
+ Landing looks too simple
- App features and further data are missing		Good
+ Visually appealing
+ Makes customers feel welcome
- Accessibility-non-friendly		Okay
+ Medication Easy Add
+ Premium Membership
- Boring Ads, which hinders user		Needs Work
+ Available only in one language (English)
- Neither nav bar niether nav icons
- No Dark Theme to reduce eye strain		Okay
+ Medication Process is Easy to Follow
- Too many input for single page		Needs Work
+ Easy to use based only one one + icon
- No navigation is provided		Okay
+ Clear brand Identity
- Too simple to capture user attention		Frendly and funGood
+ Focused on info relevant to target audience
+ Less cluttered
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PillReminderDirectUnited
States		Medication
Management Application		$pillreminderapp.comSmallEveryone"Reliable medication reminder"Needs Work
+ Informative
- Less intuitive
- Too much info for landing
+ Responsive		Needs Work / Absent
- Different App Name for Mobile on Android / iOS		Okay
+ Medication Reminder
+ New Measurements
- Subscription Based		Needs Work
- Available only in one language
- No Audio available
- No Accessiblity Features		Needs work
- User process is complicated
- Too many features to manage		Okay
+ Easy to switch to different tabs
- Difficult to find list of medications
Looks Good
+ Normal brand identity		Informative and formalOkay
+ Focused on info relevant to target audience
- Too Wordy
- Unnecessary details
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