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2021 1BERKSHIRE MEDIA SCHEDULEAudienceMediumImpressions/ SubscribersAd Unit/Materials Description# of spotsMember CostNon- Member CostRelease DateMaterials & Payment Due
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Website Opportunities
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BERKSHIRES.ORG
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Pop-up Ad (Sept - June)Visitors + Relocatorsweb45,000480w x 300h pixels ad, link1$2,160$3,240
1st of each month
1 week prior
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Pop-up Ad (July - Aug)Visitors + Relocatorsweb73,000480w x 300h pixels ad, link1$2,675$4,013
1st of each month
1 week prior
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Leaderboard Ad (Sept - June)Visitors + Relocatorsweb45,000728w x 90h pixels ad, link1$1,585$2,378
1st of each month
1 week prior
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Leaderboard Ad (July - Aug)Visitors + Relocatorsweb73,000728w x 90h pixels ad, link1$2,160$3,240
1st of each month
1 week prior
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Sidebar Ad - Home Page OnlyVisitors + Relocatorsweb50,000180w x 150h pixels ad, link12$345$518
1st of each month
1 week prior
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Sidebar Ad - What to Do or EventsVisitors + Relocatorsweb50,000180w x 150h pixels ad, link12$235$353
1st of each month
1 week prior
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Sidebar Ad - Where to Stay or Eat & DrinkVisitors + Relocatorsweb50,000180w x 150h pixels ad, link12$130$195
1st of each month
1 week prior
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Sidebar Ad - Deals or WeddingsVisitors + Relocatorsweb50,000180w x 150h pixels ad, link12$120$180
1st of each month
1 week prior
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Featured Berkshires AdVisitors + Relocatorsweb50,000180w x 120h pixels image, 5 words, link12$190$285
1st of each month
1 week prior
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Limited Time Only AdVisitors + Relocatorsweb50,00050 characters, link12$230$345
1st of each month
1 week prior
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Spotlight - What to Do or Where to StayVisitors + Relocatorsweb50,0005 words (title), 20 words (description), link3$305$458
1st of each month
1 week prior
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10 Great: Intragramable MomentsVisitors + Relocatorsweb + social50,000300 x 300 pixels image, 3 themed talking points, link10$545$8186/25/20216/4/2021
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Book It ButtonVisitors + Relocatorsweb50,000Supply your reservation link for a Book It Button to accompany your online member listing for easy access to reservation booking.N/A$75N/AOngoingAnnually
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1BERKSHIRE.COM
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Pop-up Ad
Residents + Businesses
web8,000480w x 300h pixels ad, link1$1,295$1,943
1st of each month
1 week prior
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Leaderboard Ad
Residents + Businesses
web8,000970w x 150h pixels ad, link1$1,080$1,620
1st of each month
1 week prior
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Sidebar Ad - Home Page Only
Residents + Businesses
web8,000300w x 250h pixels ad, link12$160$240
1st of each month
1 week prior
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Sidebar Ad - One Section Only
Residents + Businesses
web8,000300w x 250h pixels ad, link12$75$113
1st of each month
1 week prior
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Featured 1Berkshire Ad
Residents + Businesses
web8,000180 x 120h pixels image, 5 words, link12$99$149
1st of each month
1 week prior
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Job Posting
Residents + Relocators
web8,000job title, company name, job description, link100$100$200
Friday of each week
2 days prior
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Ecomm & Cooperative Opportunities
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JANUARY
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Happenings Underwriter
Residents + Businesses
1B email76,800600w x 120h pixels ad, link1$2,700$4,050
1st Tues of month
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1B Happenings Display Ad
Residents + Businesses
1B email5,600264w x 264h pixels ad, link2$185$2781/5/202112/22/2020
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1B Happenings Banner Ad
Residents + Businesses
1B email5,600600w x 120h pixels ad, link2$170$2551/5/202112/22/2020
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The Berkshires Visitors Enews Display AdVisitors + Relocators1B email60,000264w x 264h pixels ad, link2$340$5101/10/202112/30/2020
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The Berkshires Visitors Enews Text AdVisitors + Relocators1B email60,000150 characters, link6$310$4651/10/202112/30/2020
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The Berkshire Backyard Vacation Display AdVisitors + Relocators1B email10,000300w x 300h pixels image, four word title, 30 words of copy and link 6$165$2481/17/20211/6/2021
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1B Enews Display Ad
Residents + Businesses
1B email5,600264w x 264h pixels ad, link2$185$2781/26/20211/15/2021
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1B Enews Banner Ad
Residents + Businesses
1B email5,600600w x 120h pixels ad, link2$170$2551/26/20211/15/2021
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FEBRUARY
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1B Happenings Display Ad
Residents + Businesses
1B email5,600264w x 264h pixels ad, link2$185$2782/2/20211/21/2021
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1B Happenings Banner Ad
Residents + Businesses
1B email5,600600w x 120h pixels ad, link2$170$2552/2/20211/21/2021
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The Berkshires Visitors Enews Display AdVisitors + Relocators1B email60,000264w x 264h pixels ad, link2$340$5102/7/20211/29/2021
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The Berkshires Visitors Enews Text AdVisitors + Relocators1B email60,000150 characters, link6$310$4652/7/20211/29/2021
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Member to Member Eblast - Spotlight
Residents + Businesses
1B email5,900200 x 200 image (no words on image), 60 words of copy, link2$225$3252/17/20212/3/2021
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Member to Member Eblast- Ad
Residents + Businesses
1B email5,900200 x 200 image (no words on image), 30 words of copy, link10$125$2252/17/20212/3/2021
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1B Enews Display Ad
Residents + Businesses
1B email5,600264w x 264h pixels ad, link2$185$2782/16/20212/4/2021
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1B Enews Banner Ad
Residents + Businesses
1B email5,600600w x 120h pixels ad, link2$170$2552/16/20212/4/2021
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MARCH
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The Berkshires Visitors Enews Display AdVisitors + Relocators1B email60,000264w x 264h pixels ad, link2$340$5103/7/20212/26/2021
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The Berkshires Visitors Enews Text AdVisitors + Relocators1B email60,000150 characters, link6$310$4653/7/20212/26/2021
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1B Happenings Display Ad
Residents + Businesses
1B email5,600264w x 264h pixels ad, link2$185$2783/9/20213/1/2021
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1B Happenings Banner Ad
Residents + Businesses
1B email5,600600w x 120h pixels ad, link2$170$2553/9/20213/1/2021
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The Berkshires Deals Eblast AdVisitors + Relocators1B email59,000300w x 300h pixels image, 4 words (deal title), 30 words (deal description), link6$385$5783/14/20213/5/2021
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1B Enews Display Ad
Residents + Businesses
1B email5,600264w x 264h pixels ad, link2$185$2783/23/20213/14/2021
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1B Enews Banner Ad
Residents + Businesses
1B email5,600600w x 120h pixels ad, link2$170$2553/23/20213/14/2021
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APRIL
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1B Happenings Display Ad
Residents + Businesses
1B email5,600264w x 264h pixels ad, link2$185$2784/6/20213/26/2021
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1B Happenings Banner Ad
Residents + Businesses
1B email5,600600w x 120h pixels ad, link2$170$2554/6/20213/26/2021
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The Berkshires Visitors Enews Display AdVisitors + Relocators1B email60,000264w x 264h pixels ad, link2$340$5104/18/20214/9/2021
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The Berkshires Visitors Enews Text AdVisitors + Relocators1B email60,000150 characters, link6$310$4654/18/20214/9/2021
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1B Enews Display Ad
Residents + Businesses
1B email5,600264w x 264h pixels ad, link2$185$2784/20/20214/6/2021
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1B Enews Banner Ad
Residents + Businesses
1B email5,600600w x 120h pixels ad, link2$170$2554/20/20214/6/2021
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Spring into the Berkshires Eblast Native ContentVisitors + Relocators
web + 1B email
73,500300w x 300h pixels image, 3 talking points (will be edited by 1B), link14$345$5184/25/20214/13/2021
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MAY
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The Berkshires Brochure Standard PlacementVisitors + Relocatorsprint/brochure42,000
1.5"w x 1.7"h , 300 DPI color image (no words on image), 30 words, contact info, link
N/A$410$615May, 20213/5/2021
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The Berkshire Brochure Inside Front CoverVisitors + Relocatorsprint/brochure42,0004"w x 9"h (full bleed)1$1,600$2,400May, 20213/5/2021
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The Berkshire Brochure Back CoverVisitors + Relocatorsprint/brochure42,0004"w x 9"h (full bleed)1$1,800$2,700May, 20213/5/2021
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1B Happenings Display Ad
Residents + Businesses
1B email5,600264w x 264h pixels ad, link2$185$2785/4/20214/23/2021
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1B Happenings Banner Ad
Residents + Businesses
1B email5,600600w x 120h pixels ad, link2$170$2555/4/20214/23/2021
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BOS DMA Co-op Display AdVisitors + RelocatorsOpti email95,600240w x 235h image (no copy on image), 35-40 words of copy and link6$315$4725/6/20214/14/2021
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The Berkshires Visitors Enews Display AdVisitors + Relocators1B email60,000264w x 264h pixels ad, link2$340$5105/9/20214/30/2021
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The Berkshires Visitors Enews Text AdVisitors + Relocators1B email60,000150 characters, link6$310$4655/9/20214/30/2021
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Tanglewood Exclusive e-blast Visitors + Relocators1B email60,000110w x 110h image (no words on image), 30 words of copy, link15$290$3505/17/214/30/21
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1B Enews Display Ad
Residents + Businesses
1B email5,600264w x 264h pixels ad, link2$185$2785/18/20215/4/2021
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1B Enews Banner Ad
Residents + Businesses
1B email5,600600w x 120h pixels ad, link2$170$2555/18/20215/4/2021
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Member to Member Enews - Ad
Residents + Businesses
1B email5,900200 x 200 image (no words on image), 30 words of copy, link10$125$2255/26/20215/12/2021
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Member to Member Enews - Spotlight
Residents + Businesses
1B email5,900200 x 200 image (no words on image), 60 words of copy, link2$225$3255/26/20215/21/2021
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JUNE
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1B Happenings Display Ad
Residents + Businesses
1B email5,600264w x 264h pixels ad, link2$185$2786/1/20215/21/2021
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1B Happenings Banner Ad
Residents + Businesses
1B email5,600600w x 120h pixels ad, link2$170$2556/1/20215/21/2021
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BOS DMA Co-op Display AdVisitors + RelocatorsOpti email225,000240w x 235h image (no copy on image), 35-40 words of copy and link12$400$6006/2/20215/12/2021
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NY DMA Co-op Display AdVisitors + RelocatorsOpti email171,428240w x 235h image (no copy on image), 35-40 words of copy and link12$400$6006/2/20215/12/2021
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Summer Lineup Eblast Native ContentVisitors + Relocators
web + 1B email
73,500300w x 300h pixels image, 3 talking points (will be edited by 1B), link14$345$5186/6/20215/19/2021
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The Berkshires Visitors Enews Display AdVisitors + Relocators1B email60,000264w x 264h pixels ad, link2$340$5106/13/20216/4/2021
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The Berkshires Visitors Enews Text AdVisitors + Relocators1B email60,000150 characters, link6$310$4656/13/20216/4/2021
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1B Enews Display Ad
Residents + Businesses
1B email5,600264w x 264h pixels ad, link2$185$2786/15/20216/3/2021
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1B Enews Banner Ad
Residents + Businesses
1B email5,600600w x 120h pixels ad, link2$170$2556/15/20216/3/2021
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JULY
108
1B Happenings Display Ad
Residents + Businesses
1B email5,600264w x 264h pixels ad, link2$185$2787/6/20216/24/2021
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1B Happenings Banner Ad
Residents + Businesses
1B email5,600600w x 120h pixels ad, link2$170$2557/6/20216/24/2021
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NY DMA Co-op Display AdVisitors + RelocatorsOpti email171,428240w x 235h image (no copy on image), 35-40 words of copy and link12$400$6007/7/20216/17/2021
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BOS DMA Co-op Display AdVisitors + RelocatorsOpti email95,600240w x 235h image (no copy on image), 35-40 words of copy and link6$315$4727/8/20216/17/2021
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The Berkshires Backyard Vacation Eblast AdVisitors + Relocators1B email25,400300w x 300h pixels image, four word title, 30 words of copy and link 6$165$2487/11/20217/1/2021
113
The Berkshires Visitors Enews Display AdVisitors + Relocators1B email60,000264w x 264h pixels ad, link2$340$5107/18/20217/9/2021
114
The Berkshires Visitors Enews Text AdVisitors + Relocators1B email60,000150 characters, link6$310$4657/18/20217/9/2021
115
1B Enews Display Ad
Residents + Businesses
1B email5,600264w x 264h pixels ad, link2$185$2787/20/20217/12/2021