| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | ||
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1 | 2021 1BERKSHIRE MEDIA SCHEDULE | Audience | Medium | Impressions/ Subscribers | Ad Unit/Materials Description | # of spots | Member Cost | Non- Member Cost | Release Date | Materials & Payment Due | |||||||||||||||||
2 | |||||||||||||||||||||||||||
3 | Website Opportunities | ||||||||||||||||||||||||||
4 | BERKSHIRES.ORG | ||||||||||||||||||||||||||
5 | Pop-up Ad (Sept - June) | Visitors + Relocators | web | 45,000 | 480w x 300h pixels ad, link | 1 | $2,160 | $3,240 | 1st of each month | 1 week prior | |||||||||||||||||
6 | Pop-up Ad (July - Aug) | Visitors + Relocators | web | 73,000 | 480w x 300h pixels ad, link | 1 | $2,675 | $4,013 | 1st of each month | 1 week prior | |||||||||||||||||
7 | Leaderboard Ad (Sept - June) | Visitors + Relocators | web | 45,000 | 728w x 90h pixels ad, link | 1 | $1,585 | $2,378 | 1st of each month | 1 week prior | |||||||||||||||||
8 | Leaderboard Ad (July - Aug) | Visitors + Relocators | web | 73,000 | 728w x 90h pixels ad, link | 1 | $2,160 | $3,240 | 1st of each month | 1 week prior | |||||||||||||||||
9 | Sidebar Ad - Home Page Only | Visitors + Relocators | web | 50,000 | 180w x 150h pixels ad, link | 12 | $345 | $518 | 1st of each month | 1 week prior | |||||||||||||||||
10 | Sidebar Ad - What to Do or Events | Visitors + Relocators | web | 50,000 | 180w x 150h pixels ad, link | 12 | $235 | $353 | 1st of each month | 1 week prior | |||||||||||||||||
11 | Sidebar Ad - Where to Stay or Eat & Drink | Visitors + Relocators | web | 50,000 | 180w x 150h pixels ad, link | 12 | $130 | $195 | 1st of each month | 1 week prior | |||||||||||||||||
12 | Sidebar Ad - Deals or Weddings | Visitors + Relocators | web | 50,000 | 180w x 150h pixels ad, link | 12 | $120 | $180 | 1st of each month | 1 week prior | |||||||||||||||||
13 | Featured Berkshires Ad | Visitors + Relocators | web | 50,000 | 180w x 120h pixels image, 5 words, link | 12 | $190 | $285 | 1st of each month | 1 week prior | |||||||||||||||||
14 | Limited Time Only Ad | Visitors + Relocators | web | 50,000 | 50 characters, link | 12 | $230 | $345 | 1st of each month | 1 week prior | |||||||||||||||||
15 | Spotlight - What to Do or Where to Stay | Visitors + Relocators | web | 50,000 | 5 words (title), 20 words (description), link | 3 | $305 | $458 | 1st of each month | 1 week prior | |||||||||||||||||
16 | 10 Great: Intragramable Moments | Visitors + Relocators | web + social | 50,000 | 300 x 300 pixels image, 3 themed talking points, link | 10 | $545 | $818 | 6/25/2021 | 6/4/2021 | |||||||||||||||||
17 | Book It Button | Visitors + Relocators | web | 50,000 | Supply your reservation link for a Book It Button to accompany your online member listing for easy access to reservation booking. | N/A | $75 | N/A | Ongoing | Annually | |||||||||||||||||
18 | |||||||||||||||||||||||||||
19 | 1BERKSHIRE.COM | ||||||||||||||||||||||||||
20 | Pop-up Ad | Residents + Businesses | web | 8,000 | 480w x 300h pixels ad, link | 1 | $1,295 | $1,943 | 1st of each month | 1 week prior | |||||||||||||||||
21 | Leaderboard Ad | Residents + Businesses | web | 8,000 | 970w x 150h pixels ad, link | 1 | $1,080 | $1,620 | 1st of each month | 1 week prior | |||||||||||||||||
22 | Sidebar Ad - Home Page Only | Residents + Businesses | web | 8,000 | 300w x 250h pixels ad, link | 12 | $160 | $240 | 1st of each month | 1 week prior | |||||||||||||||||
23 | Sidebar Ad - One Section Only | Residents + Businesses | web | 8,000 | 300w x 250h pixels ad, link | 12 | $75 | $113 | 1st of each month | 1 week prior | |||||||||||||||||
24 | Featured 1Berkshire Ad | Residents + Businesses | web | 8,000 | 180 x 120h pixels image, 5 words, link | 12 | $99 | $149 | 1st of each month | 1 week prior | |||||||||||||||||
25 | Job Posting | Residents + Relocators | web | 8,000 | job title, company name, job description, link | 100 | $100 | $200 | Friday of each week | 2 days prior | |||||||||||||||||
26 | |||||||||||||||||||||||||||
27 | Ecomm & Cooperative Opportunities | ||||||||||||||||||||||||||
28 | JANUARY | ||||||||||||||||||||||||||
29 | Happenings Underwriter | Residents + Businesses | 1B email | 76,800 | 600w x 120h pixels ad, link | 1 | $2,700 | $4,050 | 1st Tues of month | ||||||||||||||||||
30 | 1B Happenings Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 1/5/2021 | 12/22/2020 | |||||||||||||||||
31 | 1B Happenings Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 1/5/2021 | 12/22/2020 | |||||||||||||||||
32 | The Berkshires Visitors Enews Display Ad | Visitors + Relocators | 1B email | 60,000 | 264w x 264h pixels ad, link | 2 | $340 | $510 | 1/10/2021 | 12/30/2020 | |||||||||||||||||
33 | The Berkshires Visitors Enews Text Ad | Visitors + Relocators | 1B email | 60,000 | 150 characters, link | 6 | $310 | $465 | 1/10/2021 | 12/30/2020 | |||||||||||||||||
34 | The Berkshire Backyard Vacation Display Ad | Visitors + Relocators | 1B email | 10,000 | 300w x 300h pixels image, four word title, 30 words of copy and link | 6 | $165 | $248 | 1/17/2021 | 1/6/2021 | |||||||||||||||||
35 | 1B Enews Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 1/26/2021 | 1/15/2021 | |||||||||||||||||
36 | 1B Enews Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 1/26/2021 | 1/15/2021 | |||||||||||||||||
37 | |||||||||||||||||||||||||||
38 | FEBRUARY | ||||||||||||||||||||||||||
39 | 1B Happenings Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 2/2/2021 | 1/21/2021 | |||||||||||||||||
40 | 1B Happenings Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 2/2/2021 | 1/21/2021 | |||||||||||||||||
41 | The Berkshires Visitors Enews Display Ad | Visitors + Relocators | 1B email | 60,000 | 264w x 264h pixels ad, link | 2 | $340 | $510 | 2/7/2021 | 1/29/2021 | |||||||||||||||||
42 | The Berkshires Visitors Enews Text Ad | Visitors + Relocators | 1B email | 60,000 | 150 characters, link | 6 | $310 | $465 | 2/7/2021 | 1/29/2021 | |||||||||||||||||
43 | Member to Member Eblast - Spotlight | Residents + Businesses | 1B email | 5,900 | 200 x 200 image (no words on image), 60 words of copy, link | 2 | $225 | $325 | 2/17/2021 | 2/3/2021 | |||||||||||||||||
44 | Member to Member Eblast- Ad | Residents + Businesses | 1B email | 5,900 | 200 x 200 image (no words on image), 30 words of copy, link | 10 | $125 | $225 | 2/17/2021 | 2/3/2021 | |||||||||||||||||
45 | 1B Enews Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 2/16/2021 | 2/4/2021 | |||||||||||||||||
46 | 1B Enews Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 2/16/2021 | 2/4/2021 | |||||||||||||||||
47 | |||||||||||||||||||||||||||
48 | MARCH | ||||||||||||||||||||||||||
49 | The Berkshires Visitors Enews Display Ad | Visitors + Relocators | 1B email | 60,000 | 264w x 264h pixels ad, link | 2 | $340 | $510 | 3/7/2021 | 2/26/2021 | |||||||||||||||||
50 | The Berkshires Visitors Enews Text Ad | Visitors + Relocators | 1B email | 60,000 | 150 characters, link | 6 | $310 | $465 | 3/7/2021 | 2/26/2021 | |||||||||||||||||
51 | 1B Happenings Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 3/9/2021 | 3/1/2021 | |||||||||||||||||
52 | 1B Happenings Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 3/9/2021 | 3/1/2021 | |||||||||||||||||
53 | The Berkshires Deals Eblast Ad | Visitors + Relocators | 1B email | 59,000 | 300w x 300h pixels image, 4 words (deal title), 30 words (deal description), link | 6 | $385 | $578 | 3/14/2021 | 3/5/2021 | |||||||||||||||||
54 | 1B Enews Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 3/23/2021 | 3/14/2021 | |||||||||||||||||
55 | 1B Enews Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 3/23/2021 | 3/14/2021 | |||||||||||||||||
56 | |||||||||||||||||||||||||||
57 | APRIL | ||||||||||||||||||||||||||
58 | 1B Happenings Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 4/6/2021 | 3/26/2021 | |||||||||||||||||
59 | 1B Happenings Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 4/6/2021 | 3/26/2021 | |||||||||||||||||
60 | The Berkshires Visitors Enews Display Ad | Visitors + Relocators | 1B email | 60,000 | 264w x 264h pixels ad, link | 2 | $340 | $510 | 4/18/2021 | 4/9/2021 | |||||||||||||||||
61 | The Berkshires Visitors Enews Text Ad | Visitors + Relocators | 1B email | 60,000 | 150 characters, link | 6 | $310 | $465 | 4/18/2021 | 4/9/2021 | |||||||||||||||||
62 | 1B Enews Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 4/20/2021 | 4/6/2021 | |||||||||||||||||
63 | 1B Enews Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 4/20/2021 | 4/6/2021 | |||||||||||||||||
79 | Spring into the Berkshires Eblast Native Content | Visitors + Relocators | web + 1B email | 73,500 | 300w x 300h pixels image, 3 talking points (will be edited by 1B), link | 14 | $345 | $518 | 4/25/2021 | 4/13/2021 | |||||||||||||||||
80 | |||||||||||||||||||||||||||
81 | MAY | ||||||||||||||||||||||||||
82 | The Berkshires Brochure Standard Placement | Visitors + Relocators | print/brochure | 42,000 | 1.5"w x 1.7"h , 300 DPI color image (no words on image), 30 words, contact info, link | N/A | $410 | $615 | May, 2021 | 3/5/2021 | |||||||||||||||||
83 | The Berkshire Brochure Inside Front Cover | Visitors + Relocators | print/brochure | 42,000 | 4"w x 9"h (full bleed) | 1 | $1,600 | $2,400 | May, 2021 | 3/5/2021 | |||||||||||||||||
84 | The Berkshire Brochure Back Cover | Visitors + Relocators | print/brochure | 42,000 | 4"w x 9"h (full bleed) | 1 | $1,800 | $2,700 | May, 2021 | 3/5/2021 | |||||||||||||||||
85 | 1B Happenings Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 5/4/2021 | 4/23/2021 | |||||||||||||||||
86 | 1B Happenings Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 5/4/2021 | 4/23/2021 | |||||||||||||||||
87 | BOS DMA Co-op Display Ad | Visitors + Relocators | Opti email | 95,600 | 240w x 235h image (no copy on image), 35-40 words of copy and link | 6 | $315 | $472 | 5/6/2021 | 4/14/2021 | |||||||||||||||||
88 | The Berkshires Visitors Enews Display Ad | Visitors + Relocators | 1B email | 60,000 | 264w x 264h pixels ad, link | 2 | $340 | $510 | 5/9/2021 | 4/30/2021 | |||||||||||||||||
89 | The Berkshires Visitors Enews Text Ad | Visitors + Relocators | 1B email | 60,000 | 150 characters, link | 6 | $310 | $465 | 5/9/2021 | 4/30/2021 | |||||||||||||||||
90 | Tanglewood Exclusive e-blast | Visitors + Relocators | 1B email | 60,000 | 110w x 110h image (no words on image), 30 words of copy, link | 15 | $290 | $350 | 5/17/21 | 4/30/21 | |||||||||||||||||
91 | 1B Enews Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 5/18/2021 | 5/4/2021 | |||||||||||||||||
92 | 1B Enews Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 5/18/2021 | 5/4/2021 | |||||||||||||||||
93 | Member to Member Enews - Ad | Residents + Businesses | 1B email | 5,900 | 200 x 200 image (no words on image), 30 words of copy, link | 10 | $125 | $225 | 5/26/2021 | 5/12/2021 | |||||||||||||||||
94 | Member to Member Enews - Spotlight | Residents + Businesses | 1B email | 5,900 | 200 x 200 image (no words on image), 60 words of copy, link | 2 | $225 | $325 | 5/26/2021 | 5/21/2021 | |||||||||||||||||
95 | |||||||||||||||||||||||||||
96 | JUNE | ||||||||||||||||||||||||||
97 | 1B Happenings Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 6/1/2021 | 5/21/2021 | |||||||||||||||||
98 | 1B Happenings Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 6/1/2021 | 5/21/2021 | |||||||||||||||||
99 | BOS DMA Co-op Display Ad | Visitors + Relocators | Opti email | 225,000 | 240w x 235h image (no copy on image), 35-40 words of copy and link | 12 | $400 | $600 | 6/2/2021 | 5/12/2021 | |||||||||||||||||
100 | NY DMA Co-op Display Ad | Visitors + Relocators | Opti email | 171,428 | 240w x 235h image (no copy on image), 35-40 words of copy and link | 12 | $400 | $600 | 6/2/2021 | 5/12/2021 | |||||||||||||||||
101 | Summer Lineup Eblast Native Content | Visitors + Relocators | web + 1B email | 73,500 | 300w x 300h pixels image, 3 talking points (will be edited by 1B), link | 14 | $345 | $518 | 6/6/2021 | 5/19/2021 | |||||||||||||||||
102 | The Berkshires Visitors Enews Display Ad | Visitors + Relocators | 1B email | 60,000 | 264w x 264h pixels ad, link | 2 | $340 | $510 | 6/13/2021 | 6/4/2021 | |||||||||||||||||
103 | The Berkshires Visitors Enews Text Ad | Visitors + Relocators | 1B email | 60,000 | 150 characters, link | 6 | $310 | $465 | 6/13/2021 | 6/4/2021 | |||||||||||||||||
104 | 1B Enews Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 6/15/2021 | 6/3/2021 | |||||||||||||||||
105 | 1B Enews Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 6/15/2021 | 6/3/2021 | |||||||||||||||||
106 | |||||||||||||||||||||||||||
107 | JULY | ||||||||||||||||||||||||||
108 | 1B Happenings Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 7/6/2021 | 6/24/2021 | |||||||||||||||||
109 | 1B Happenings Banner Ad | Residents + Businesses | 1B email | 5,600 | 600w x 120h pixels ad, link | 2 | $170 | $255 | 7/6/2021 | 6/24/2021 | |||||||||||||||||
110 | NY DMA Co-op Display Ad | Visitors + Relocators | Opti email | 171,428 | 240w x 235h image (no copy on image), 35-40 words of copy and link | 12 | $400 | $600 | 7/7/2021 | 6/17/2021 | |||||||||||||||||
111 | BOS DMA Co-op Display Ad | Visitors + Relocators | Opti email | 95,600 | 240w x 235h image (no copy on image), 35-40 words of copy and link | 6 | $315 | $472 | 7/8/2021 | 6/17/2021 | |||||||||||||||||
112 | The Berkshires Backyard Vacation Eblast Ad | Visitors + Relocators | 1B email | 25,400 | 300w x 300h pixels image, four word title, 30 words of copy and link | 6 | $165 | $248 | 7/11/2021 | 7/1/2021 | |||||||||||||||||
113 | The Berkshires Visitors Enews Display Ad | Visitors + Relocators | 1B email | 60,000 | 264w x 264h pixels ad, link | 2 | $340 | $510 | 7/18/2021 | 7/9/2021 | |||||||||||||||||
114 | The Berkshires Visitors Enews Text Ad | Visitors + Relocators | 1B email | 60,000 | 150 characters, link | 6 | $310 | $465 | 7/18/2021 | 7/9/2021 | |||||||||||||||||
115 | 1B Enews Display Ad | Residents + Businesses | 1B email | 5,600 | 264w x 264h pixels ad, link | 2 | $185 | $278 | 7/20/2021 | 7/12/2021 |