[Public] Apollo Digital - PPC Calculator
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apollodigital.io
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Instructions:Feel free to play around with the following attributes below: 'Impression share, CTR, and Conv. Rate" These will depend on many things such as the quality of the ads you are running, or the industry that you are in. Also,keep in mind that if you are targeting Exact Match keywords (as opposed to broad match), the CPC will be higher than the average CPC, especially for highly competitive keywords. However, the CTR and Conversion rates will probably also be a TON higher, due to matching direct search intent.
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KeywordTop of page bid (Low)Top of page bid (High)Avg. CPCAvg. Monthly Searches
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project management software$3.91$43.19$20.0260500
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Avg. CPC$20.02Do not edit
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Search volume60,500Do not edit
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Impression share10.00%
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CTR (Click-through-rate)10.00%
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Clicks605Do not edit
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Cost$12,110.59Do not edit
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Conversion rate1.00%
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CPA (Cost per acquisition)$2,001.75Do not edit
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*Disclaimer: This is not a fully comprehensive PPC strategy sheet. There are many other things to be considered before running ads. This is only a simple calculator to give you a rough idea about the costs you could incur when running ads on a keyword. And whether it's worth it for you to do so. If you are unsure, it's best to ask a PPC specialist, or you risk wasting valuable resources.
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