Timeline: Social Media Campaign
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TIMELINE: Social Media Campaign0/41 completed
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DateTaskAssigned to:
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2/1Campaign content to prepare ahead of time:
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"What to expect" graphics and videoesShannon
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Posts about speakers - Do we expect to have any confirmed by, say, Feb. 1? That would give us time to create graphics/videos about them and route the content around for approvals. Amos will work on speaker/facilitator graphics
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Based on social media performance/interest: Would it be possible to host a webinar for peoples' questions about TIP? It could be as simple as a free gotomeeting (or something similar). It might be neat to do such an event the day registration opens. "Hi, we're here to kickoff registration and answer any questions you have about the event!". I understand if our main hosts (Joe and Ely) are insanely busy that day, so this might not be possible. Joe, thoughts?
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Alternative webinar idea: Co-host a webinar with an educational group (like EMU) to discuss an aspect of TVE
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Alternative webinar idea: Co-host a webinar with another Caux Forum event to "cross-pollinate" and answer questions about both events/discuss the general atmosphere of Caux Forum. With IofC's help/promotion, this might work?
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Cut down TIP professional video - 1 min or less (for Instagram)Shannon to coordinate with Diego
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Countdown graphics/videosShannon
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If we create a TIP FAQ, can it be hosted on the website? People love FAQs. If not, no worries! I'll create a visual FAQ). Need to set target date to complete FAQ
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Early Bird Discount graphicsShannon
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2/15Kickoff campaign! Message: Registration opens for TIP in just TWO WEEKS!
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Share What's TIP graphics on Instagram/FacebookAngel/Amos
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Share What's TIP graphics on Twitter/LinkedInShannon
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Re-share TIP professional video (shortened version so it's fresh?)
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2/22Message: Registration opens for TIP in just ONE week!
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Post One Week graphic or video on Twitter and LinkedInShannon
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Post One Week graphic or video on Instagram and FacebookAngel, Amos
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Share 2017 participant quotesteam
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Share "Did you know" content about TIPteam
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2/26Message: Registration for TIP opens on Thursday! Here's everything you need to know about this rewarding (enriching?? let's think on that adjective) event."
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Email goes out to Caux list with FAQ or What to Expect content Shannon on messaging: Joe to help coordinate
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Share What to Expect content on Instagram/FacebookAngel, Amos
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Share What to Expect content on Twitter/LinkedInShannon
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Share TIP FAQteam
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Likely saving for future campaign
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3/1Message: Today's the day! Registration is OPEN for Towards an Inclusive Peace.
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Email goes out to Caux list with link to register for TIPShannon on messaging; Joe to help coordinate
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Today's the Day gifs on Instagram/FacebookAngel, Amos
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Today's the Day gifs on Twitter/LinkedInShannon
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Continued messaging: Speakers, What to Expect, FAQteam
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3/2Message: EARLY BIRD DISCOUNT ends 31 March
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Share graphics with information about discountShannon/Amos/Angel
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3/8Message: What are you doing this July? Join us at Towards an Inclusive Peace
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Email goes out to Caux list with link to register for TIPShannon on messaging; Joe to help coordinate
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Opportunity for webinar: Caux Forum or TVE (Academic)Joe - thoughts?
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Contined messaging: Speakers, What to Expect, FAQ, Early Bird discountteam
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3/15Message: Meet the Speakers: Towards an Inclusive Peace
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Graphics on speakers (quotes, bios) - generated and approved by 3/15: is this a realistic goal?Joe - any thoughts on this? It may be too ambitious
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Email goes out to Caux list with link to register for TIPShannon on messaging; Joe to help coordinate
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Speaker graphics on Instagram/FacebookAmos to create content; Amos/Angel to share
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Speaker graphics on Twitter/LinkedInAmos to create content; Shannon to share
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Continued messaging: Registration is open!, What to Expect, FAQ (broken into smaller pieces like - "Where does TIP take place?" and "How much does it cost to attend?" etc.team
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