ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Respondents ranged from 18 to 65+ and were based in both the UK and US. We used Google surveys and gathered responses during October and November 2018.
Suggestions on how to change Santa were gathered from an open survey of 400 respondents from both the UK and US.
A selection of these suggestions were then voted on by over 4000 people across the UK and US, with the most popular visualised in our graphic.
2
3
1. If you could 'rebrand' Santa for modern society, what gender would he be?
4
Male72.25%
5
Female10.60%
6
Gender neutral17.15%
7
8
2. How would you modernize Santa in general? Please select your top three suggestions
9
He should drink beer6.86%
10
He should look younger5.68%
11
He should have tattoos7.94%
12
He should go on a diet8.32%
13
He should get a new hairstyle7.27%
14
He should shave his beard3.71%
15
None of the above72.31%
16
17
3. How would you modernize Santa's outfit? Please select your top suggestions
18
He should have an iphone8.24%
19
He should wear sneakers/trainers8.75%
20
He should wear jewellery3.54%
21
He should have dreadlocks4.72%
22
He should be more 'hipster'3.69%
23
His fur should glow in the dark6.19%
24
None of the above69.71%
25
26
4. How would you modernize Santa's Transport? Please select your top three suggestions
27
He should travel in a flying car14.74%
28
He should use a hyperloop7.26%
29
He should have a hoverboard10.99%
30
He should have a limousine6.79%
31
He should use Amazon Prime15.06%
32
He should travel in an electric car10.94%
33
None of the above55.74%
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100