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Conversion Value Calculator for Music Schools
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Instructions: Fill out the cells highlighted in yellow. Try and be as accurate as possible, and think about both the high and low ends of the spectrum when estimating averages.
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Average price of a lesson (in dollars)\$65.00(Typically between \$50-90)Lifetime Value (LTV) of a full-time student:\$4,680
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Average # of lessons in a month4(Typically between 2-6 lessons/month)Trial Lesson Value:\$3,276
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Average tenure of students (in years)1.5(Typically between 0.5-3 years)Lead Form Value:\$936
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If a student books a trial lesson, what percent of them enroll full-time?70%(In percentages, typically between 60-70%)Phone Call Value:\$468
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If a student or parent fills out the info form, what percent of them enroll full-time?20%(In percentages, typically between 15-30%. Consider that a significant portion of phone calls are likely existing customers, and not prospects.)
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If a student or parent calls the studio, what percent of them enroll full-time?10%(In percentages, typically between 5-15%. Consider that a significant portion of phone calls are likely existing customers, and not prospects.)
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