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SEO Checklist: A guide to maximize Search Engine OptimizationStatusNotes
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Onboarding
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Setup SEMRush reporting https://prnt.sc/DBV03owkLM4y
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Conduct Keyword research and check competitors
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Forwarded keywords research to Account Manager
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Upload final keywords to keyword.comhttps://app.keyword.com/projects/Wafer%2520World
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Add to HubSpot on-boarding campaign
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Upload Keywords to TapClicks https://prnt.sc/DT_qZUfep_-1
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Take screenshot of AHREFS / Spyfu SEO Dashboardhttps://prnt.sc/i9I0qOpcvYoo
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Add client to AHREFS Done
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Add client to SemrushDone
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Get on-page report from SEO Manager Done
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Request meta title and descriptions
https://basecamp.com/2997994/projects/12293945/todos/466630433
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Implement Metadata based on the onpage report
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Optimize Google my Business Page Request to add as admin on clients GBP
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Check NAP Accuracy
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Select Correct Categories
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Check Business Hours Accuary (GMB / FB / YELP / ETC)
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Check Phone Number
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Optimize Description with keywords (keyword Density upto 3%)
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State All Products And Services
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Optimize and Geotag Logo
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Optimize and Geotag Banner
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Check Update Opening date
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Activate Google Business Site
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Pre-populate Q&A
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Enable Messaging (Optional)
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Set Up/Check GA Account/Propertyhttps://prnt.sc/tLk65qdSDeeQ
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Set Up/ Check Google Search Consolehttps://prnt.sc/qX-R3YBBz9Vf
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Configure Google Analytics, Google Search Console, and Bing Webmaster Tools
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Submit sitemaps to Google and Bing
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Check Robots.txt & XML Sitemap
https://basecamp.com/2997994/projects/12293945/todos/466633440
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Ensure site is mobile-friendly with no responsive issues
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Structured Data (Schema)
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Canonical URLs
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HTTP Status Codes (301, 404, etc)
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Internal and Outbound Links
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Check for responsive or crawl errors on Search Console
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Set up webform tracking goals on Google Analytics
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Organic call tracking implemented and tested
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Check site speed on desktop and mobile
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Ensure mobile friendliness across all screen sizes
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Perform an audit via Ahrefs and get the latest report
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Fix errors and issues found on the SEO Audit
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First Priority: Fix all high priority issues in RED based on the Ahrefs results
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Second Priority: Fix all Medium priority issues in YELLOW based on the Ahrefs results
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Third Priority: Fix all Less priority issues in BLUE based on the Ahrefs results
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Page speed optimization
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Visit https://developers.google.com/speed/pagespeed/insights/ and put the website URL to see the scores
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Look for the Optimization Opportunities section
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As an SEO, what we can do are the following opportunities:
>>>HTML Minification
>>>CSS Minification
>>>Javascript Minification
>>>Compress Images
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Keyword Mapping
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Ensure all keywords of the campaign are distributed properly to the website.
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Meta-data Review
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Use Screaming frog to look for meta-data issues like Missing, Duplicate, and character-wise.
(Get website URL > Run on Screaming Frog > Hover on Side Menu > Look for META Description > Check for Missing, Duplicates and other findings )
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Meta-Title Optimization
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Must be around 450-490 pixel width. You can use https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/ to check the length.
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Must have the focus keyword.
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Add Brand Name to Page Titles but not in Post Titles.
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Must not contain many keywords to avoid keyword stuffing.
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Must be relevant to the page content
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Capitalize every first letter per word
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Use Title modifiers
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Place keyword at the beginning of the title but not necessary
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Meta Description Optimization
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Must be around 860-920 pixel width.You can use https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/ to check the length.
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Must contain 1-2 related keywords to support the focus keyword and to avoid keyword stuffing.
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Add CTA but not necessarily to posts.
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Do not capitalize the unnecessary words
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Heading tag optimization
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Only 1 H1 tag per page/post.
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The focus keyword must be present in the H1 tag.
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Use 2-3 H2s if necessary and so on.
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Use Related keyword or keyword Variation in the first H2 tag.
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It's ideal to make use of Question form headings to Posts
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Follow Heading sequences like start from H1,H2,H3,H4,H5, and so on
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Must be implemented sitewide.
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Image Optimization
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Use keyword-rich filename.
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Compress the image and ensure it's less than 100kb. You can use https://tinypng.com/ for image compression.
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Use keyword-rich image alt tags but it must be relevant to the image
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6 words will be the maximum length of alt text.
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Geotag (if applicable).
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Do not use random numbers and underscores "_" to the image file name.
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Make sure to check the added alt tag if it’s reflecting to the actual image of the actual page/post.
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Internal Linking
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Internal linking needs to be a keyword-rich anchor text pointing to a relevant page.
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Only 2 Internal links per page. 1 internal link must be pointing back to the homepage, the second internal link must be the relevant page
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Do not use the same anchor text to target separate pages.
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Do not add an internal link pointing at the exact page you're currently adding/editing the link.
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Check Keyword Cannibalization
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Ensure no keyword is being used on other page(s).
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Sitemap XML Optimization
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Make sure that site has the xml sitemap generated
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Make sure that all key pages are present
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Add the xml sitemap URL to robots.txt file
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Submit xml sitemap URL to Google Search Console
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Do not add category, authors, and other irrelevant pages to the xml sitemap URL
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Robots.txt file optimization
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Disallow private pages like admin links