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Sponsored By
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MentorScott Beuning/ BankCherokeeRob SmithJohn Castillo / Asa Bielenberg (FoodOps)Tiffany Putland
Smart Start Solutions		Kate LaBrosseDebbie StewartJason Robinson
AURI		Renee Domingo
Merlin Development		Tina Rexing
T-Rex Cookie Company		Andres Garcia
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BackgroundBankCherokee- Commercial Lenders
Banking, Finance, Business Plans, Strategy, Structure		Digital
Marketing
Business Strategy
Fractional		Fractional Operations Support & Strategy
Fractional COO, Process
Improvement, Gap Assessments,
Supply Chain, Operations
Sales Strategy
Business Strategy
Fractional CEO		Fractional CFO
Financial Stability, Structure & Process
Financial & Business Strategy		Food Safety
Product Development
Food Product, Process, Package Technology
Value Prop Development
Food Business Development		Food Research,
Product Development,
Ingredient Expertise		CPG, EOS, Social Media Strategy, Data Analytics, Reporting
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LinkedIn Profilehttps//www.linkedin.com/in/scottbeuninghttps://www.linkedin.com/in/robfredsmith/https://www.linkedin.com/in/johncastillo/LinkedInhttps://www.linkedin.com/in/kate-labrosse/https://www.linkedin.com/in/debbierstewart/https://auri.org/about-auri/staff/jason-robinson/;
https://www.linkedin.com/in/jasonrobinsonrd/		linkedin.com/in/reneedomingoTINA'S LINKED IN
www.linkedin.com/in/andresgarcia2050
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Where I can help youBusiness Strategy and VisionxxXXxXxXX
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Product DevelopmentXxxXX
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Packaging DevelopmentXx
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Product Positioning xx
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IngredientsXxxX
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Branding and Marketingxxx
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Growth and ScalexxXvxXxx
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PricingxxXxXx
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Channel Strategyxx
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Sales Managementxxx
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Trade Planningx
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Buyer Meetings x
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Operations and LogisticsXXxX
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Contract ManufacturingXXxXX
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Finance (funding)xX
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Finance (accounting)xX
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Business Planning xXXxXxx
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SourcingX
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Supply ChainX
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Thought Starters on how
I can help you		What does financing your business look like?
Credit/Personal finance in business?
Starting a new business?
SBA Opprtunities?
Next steps to grow your business?
What do I need in my Business Plan?
Cash Flow - What is that?		Rapid assessment of your marketing and business strategy providing diagnostic feedback.
Positioning Statement and key marketing documents produced "live"
How do I choose a co-man?
What are the top 3 processes I should
implement to keep my business on track?
How can I prevent my business from
being dysfuntional? What is SKU
rationalization and why is it important?
How can I make my production more efficient?
What are some simple cost savings initiatives?
As a founder of a natural CPG brand, consider these thought-provoking questions: How does your long-term vision align with your current business strategy? Are your products tailored to meet your target market's needs, and do you incorporate customer feedback into development? What makes your product stand out in the crowded market, and how effectively are you communicating its unique value proposition? Does your branding convey your story and values, and are you using the right marketing channels? How are you differentiating your brand with buyers and ensuring product-market fit? What strategies are in place for sustainable growth, and can you handle increased demand? Have you optimized your unit economics for profitability, particularly within the retail channel? Addressing these areas can significantly impact your brand's success.
*Do I know where all of my cash is going?
*Do I have a cash flow forecast?
*Do I understand my financial statements?
*Do I trust my financial statements?
*How can I become more profitable?
*What is a proforma and how do I create one?		Should i lunach this business?
Am I ready to use a co-man?
How do i figure out my product's shelf life?
What do i need ot think about when picking out packaging?
Is my product food safe?
How do i estimate my COGS?
How do i scale my recipe to a production ready formulation?
Can i call my product organic?
How much does it cost for a certification?
Where can i find my ingredients?		How to create a Nutrition Facts Panel?
How to select commercial food ingredients?
How do I formulate for food safety?
How do I optimize my recipe for flavor,
texture, and shelf stability?
Does my product meet label claims for
gluten free, non GMO, Organic,
low sugar, high fiber, high protein or
other positioning claims?
How do I select a co-packer?
How can I use data to help make decisions?
How do I navigate the CPG entry space?
What should I look for in brokers?
How do I get into the airport retail space?
What is EOS and is it right for my company?		Supply and demand. Position reporting - How many raw materials do you have? How much do you really need The most expensive ingredient or component is the one that arrives after time. How do I prevent this from happening? Source of raw materials and packaging
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Time SlotStart time - 30 minutes each
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4:30Manette OlsonMay Lee-YangUnavailableUnavailableYubi Hassan
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5:00Manette OlsonPeterMay Lee-YangMicah Pace Dawn DrouillardYubi Hassan
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5:30Dawn DrouillardManette OlsonMay Lee-YangMicah Pace
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6:00Yubi HassanDawn DrouillardMicah Pace
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6:30Micah PaceYubi HassanManette OlsonDawn Drouillard
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