iPad average sale price
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QuarterDateUnits (thousands)Revenue (millions)UnitsRevenueDateAverage sale priceDateQuarterly change in average sale priceDateChange in average iPad sale price since Q1 2011
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Q1 201110/2010733143707331000437000000010/1/2010596.1010/1/20100.00%
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Q2 20111/201146942633469400026330000001/1/2011560.931/1/2011-5.90%1/1/2011-5.90%
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Q3 20114/201192465603924600056030000004/1/2011605.994/1/20118.03%4/1/20111.66%
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Q4 20117/20111112365621112300065620000007/1/2011589.957/1/2011-2.65%7/1/2011-1.03%
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Q1 201210/201115434876915434000876900000010/1/2011568.1610/1/2011-3.69%10/1/2011-4.69%
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Q2 20121/20121179862641179800062640000001/1/2012530.941/1/2012-6.55%1/1/2012-10.93%
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Q3 20124/20121704287791704200087790000004/1/2012515.144/1/2012-2.98%4/1/2012-13.58%
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Q4 20127/20121403671331403600071330000007/1/2012508.197/1/2012-1.35%7/1/2012-14.75%
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Q1 201310/20122286010674228600001067400000010/1/2012466.9310/1/2012-8.12%10/1/2012-21.67%
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